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BMW EXCELLENCE CLUB.
EXPERIENCE A NEW KIND OF LUXURY
BEYOND DRIVING PLEASURE.
BMW Excellence Club is the embodiment of superior lifestyle, which integrates meticulously designed privileges with a variety of exceptional services to ensure that you enjoy memorable moments throughout your journey with BMW. Indulge in every facet of life in your own unique style.
EXCLUSIVE SERVICE
WHERE YOUR EXTRAORDINARY BEGINS.
With BMW Excellence Club membership, you are entitled to a variety of privileges, services, recommendations, as well as the 24 hours assistance to ensure that your journey is pleasant. Furthermore, BMW Excellence Club offers you distinct opportunities to enjoy exclusivity in travel, shopping, and dining at world-class Michelin starred restaurants, including the potential to form business network to connect many aspects of experiences.
BMW EXCELLENCE CLUB CONCIERGE
Because we understand that every second matters to you, BMW Excellence Club is at your disposal 24 hours a day to assist you with travel arrangement or appointment management.
Find out more 
AIRPORT SERVICES
Assuring that your trip starts with a great impression, BMW Excellence Club prepares airport pick up or drop-off service, supreme comfort from electric cart and fast track service. Enjoy exclusive access to The Coral Lounge, Thailand's first and only Premium Lounge, as well as the exclusive Miracle Lounge at Suvarnabhumi Airport.
PRIVATE CLUB EXPERIENCE
Indulge in the exceptional experience from Club Marriott membership with exclusive privileges such as dining, spa treatment, and accommodation from over 300 Marriott hotels and resorts in Asia Pacific.
Find out more THE ULTIMATE PACKAGE
THE CHOICE IS TRULY YOURS.
Understanding your individuality, BMW Excellence Club has painstakingly curated exclusive experiences under six distinct categories for you to choose from. Enjoy the services and privileges that suit your lifestyle. The choice is truly yours.
BUSINESS TRAVEL PACKAGE
Fulfilling your travel privileges from the first step. In addition to being picked up at your residence, you will be transported to your gate on an airport golf car, and bypass a long line at passport control with your fast-track passport control privilege (10 times). You are entitled to a full-service 2-night stay in Hong Kong or Japan or Shanghai, and flexible credit worth THB 10,000 for preferred activity either dining, spa or sport and privileges from Club Marriott.
Find out more 
DINING EXPERIENCE PACKAGE
Along with a 3-day, 2-night stay in either Hong Kong or Singapore, both of which are renowned heavens for gourmets, we’ll take your culinary journey to new heights with a Michelin-starred dining adventure. It’s time to live your life to the fullest with airport pickup or drop-off service, airport electric cart service, fast-track passport control (5 times), and flexible credit worth THB 10,000 for preferred activity either dining, spa or sport and privileges from Club Marriott.
Find out more 
WELLNESS EXPERIENCE PACKAGE
Reward yourself with the three days and two nights of pure bliss at a luxury spa retreat in Samui, Hua Hin, or Ayutthaya. Your moment of repose and relaxation starts with your very own airport pickup or drop-off service, airport electric cart service, fast-track passport control (5 times), and flexible credit worth THB 10,000 for preferred activity either dining, spa, or sport and privileges from Club Marriott.
Find out more 
SPORTS EXPERIENCE PACKAGE
Transcend your own limit with a sporting trip, where a choice of diverse sporting activities awaits such as yachting, a helicopter trip over the Andaman, learn to set sail or golfing with afternoon tea. Your fun begin starts with your very own airport pickup or drop-off service, an airport electric cart ride, fast-track passport control (5 times), and flexible credit worth THB 10,000 for preferred activity either dining, spa or sport and privileges from Club Marriott. ( Can we rewrite the sentence, grammar is incorrect, and language wise are not consistency
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FAMILY EXPERIENCE PACKAGE
Because family is of the utmost importance to you, create wonderful memories with your loved ones with a range of exciting family-oriented activities, such as yachting in Pattaya, cruising on a Hacker Craft from Bangkok to Ayutthaya, or having the time of your life at Hong Kong Disneyland. Your precious memories start with being picked up from your residence and dropped off at the airport. Enjoy the perks of being whizzed around airport on an electric cart and fast-track passport control (5 times) along with THB 10,000 worth of credit to be used for preferred activity either dining, spa or sport, as well as privileges from Club Marriott.
Find out more 
LONG TRIP EXPERIENCE PACKAGE
Have your best retreat with 4 days 3 nights stay in New York City, London or San Francisco. Comfort starts with your very own airport pickup or drop-off service, airport electric cart service, fast-track passport control (5 times) as well as flexible credit worth THB 10,000 for preferred activity either dining, spa or sport and privileges from Club Marriott.
Find out more INDULGE YOURSELF IN OUR COMPLIMENTARY CARE.
Immerse yourself in exclusive offers.
Experience Calendar 2023.
FEB:
BMW Thailand offers BMW Excellence Club members special privileges to participate in the "Thailand Classic," one of the DP World Tour 2023 that will return in this tournament, as well as the opportunity to cheer on world-class golfers.
Exclusively for BMW Excellence Club members.
Thursday 16 February - Sunday 19 February 2023, at Amata Spring Country Club
MAR:
Special privilege for BMW Excellence Club members, who are passionate about fine Italian cuisine and art gallery at CLARA, which is guaranteed by 50 Best Italian Restaurants in the World award, ranked 21 out of 50 Top Italy restaurants, and the only selected Italian restaurant in Thailand. Indulge in the signature moments with Italian fine dining and wine tasting prepared by Chef Christian Martena, who expresses the fusion of Italian and Mediterranean cuisine through modern creative techniques and meticulously sourced local and overseas ingredients.
Don't miss the chance to discover The Sneak Preview: to unveil the top-notch Hi-Performance from The First-Ever BMW XM. Furthermore, experience the charisma and elegance of leadership with The All-New BMW 7 Series and The New BMW X7.
Exclusive privilege for BMW Excellence Club Member. Saturday 11 March 2023, 18:00 hrs. at CLARA Restaurant.
MAY:
BMW Thailand cordially invites you to take part in the exclusive BMW GOLF CUP, the world’s largest amateur golfing series, by competing in Thailand’s BMW GOLF CUP 2023 Qualifier. This tournament will be held on Thursday 11ᵗʰ May 2023, at Siam Country Club, Bangkok.
Remark: Limited availability. Please kindly note that the company reserves the rights for first- come, first-served reservations.
JUN:
BMW Thailand is pleased to offer BMW Excellence Club Members, be the first to experience luxury German timepieces at the A. Lange & Söhne, A Special Chronograph Showcase. Meet Mr. David Weber, Master Watchmaker from Glashütte, who will take you to immerse yourself in watchmaking demo and the creation of timepieces of high standards. Along with visiting a mini-museum that displays rare and special-edition watches.
Monday 12 June 2023, 19:00 hrs. At A. Lange & Söhne Boutique Bangkok, Siam Paragon, Main Floor.
Remark: Limited availability. Please kindly note that the company reserves the rights for first- come, first-served reservations.
JUL:
Exclusively for BMW Excellence Club members - the private movie experience at The Embassy Diplomat Screen that will redefine the cinematic experience for you with the special catering services.
Stay tuned.
SEP:
- Special privilege for BMW Excellence Club members to get privilege offers on BMW Berlin Marathon 2023 registration, one of the world's six major marathons, held in September each year in Berlin, Germany, is considered the once-in-a-lifetime dream marathon for many runners.
Stay tuned.
- BMW Thailand offers special privilege for BMW Excellence Club members to join the exclusive trip to experience the ultra luxury caravan with ultimate driving experience to explore the renowned historical landmarks and enjoy delectable dishes at the toughest restaurant to get a reservation in Ayutthaya.
Stay tuned.
OCT:
Discover the exciting world of MotoGP™ up-close and personal with “The BMW M MotoGP™ Experience”, the exclusive privileges for BMW Excellence Club members. Take it to the track yourself as a passenger in one of the BMW M Safety cars at "OR Thailand Grand Prix 2023" and have a close look behind the scenes and explore the paddock with the chance to run into MotoGP™ riders as well as motorcycle legends. Enjoy the first-class catering and hospitality in the MotoGP™ VIP Village throughout the weekend.
Exclusive privileges for BMW Excellence Club member.
OR Thailand Grand Prix 2023. 27 - 29 October, 2023, at Chang International Circuit, Buriram.
NOV:
BMW Excellence Club members's special privilege to enjoy dinner on the magnificent Saffron Cruise that takes you along the Chaopraya river, enchanted with the historical heritage and unforgettable moments.
Exclusively for BMW Excellence Club members. Monday 27 November 2023, at Saffron Cruise.
DEC:
A chance for BMW Excellence Club Members to drive the BMW iX, XM 50e and X7 where you will brave an off-road obstacle-filled jungle. Exclusively test drive BMW 7 Series, BMW i7, BMW i5 M60, BMW i5 eDrive40 M Sport, BMW X7, BMW XM, and BMW XM 50e with our instructors to provide in-depth data. Relaxing with the most unique BMW Ultimate Joy Experience. Embrace the crisp air and scent of nature up-close with the specially curated experience. Members can spend 3 days and 2 nights in a less-visited area, Villa Moreeda, Ratchaburi. Enjoy high tea in the picturesque setting of the river stream. See a show of Border Collie dogs, the world's brightest dogs, herding sheep.
EXPERIENCE CALENDAR
Exclusive privilege for BMW Excellence Club members.
BMW Excellence Club Concierge can be reached at +666 1018 7777 or send an email to bmwexcellence@theblacktie-service.com
Remarks: Limited availability. Please kindly note that the privilege is based on first come, first served basis.
Remarks: Limited availability. Please kindly note that the privilege is based on first come, first served basis.
February
BMW welcomes Valentine’s Day with exceptional privilege for BMW Excellence Club members with the exquisite dinner on luxury three-storey teak wood yacht along the magnificient Chaopraya river with Bangkok night view.
February
Prepare to enjoy the stunning scenic journey to northernmost part of Thailand at Four Seasons Tented Camp Golden Triangle with the sophisticated and elegant BMW X7 and BMW 7 Series.
Experience the journey from 18-20 February 2022.
March
A spectacular haute cuisine dining experience with Grand Cru special label limited edition and the special label wine pairing menu, exclusively curated for the BMW Excellence Club Members, from the world-acclaimed three Michelin starred - Chef Alain Roux from The Waterside Inn at Le Normandie.
Join us for the gastronomic experience on 19 March 2022.
April
Enjoy a gastronomic odyssey at 1-Star Michelin omakase at Thailand's busiest exclusive traditional omakase sushi bar - Sushi Masato. Chef Masato Shimizu meticulously assembles the finest ingredients into an extraordinary culinary presentation.
Exclusive privilege for BMW Excellence Club. Friday 22 April 2022, 18.00hrs at Sushi Masato.
August
‘One & Only Ultimate Privileged Experience, privately reserved only for the BMW Excellence Club Members, Once in a lifetime experience to have an exclusive access to the magnificent Grand Palace and Emerald Buddha with the new Talk of the Town mystery discovery of the Ancient Stone Sculpture history that reaches back hundreds of years. And to get you the private visit to textile museum : an experience few have experienced. Besides, impress with a remarkable dinner at Lord Jim's Restaurant, Mandarin Oriental.
Exclusive privilege for BMW Excellence Club. Limited to 50 rights only.
Wednesday 17 August 2022.
15:30-18:30 hrs. Visit Grand Palace and Emerald Buddha.
18:30-20:00 hrs. A remarkable dinner at Lord Jim's Restaurant, Mandarin Oriental.
Remark: Limited availability. Please kindly note that the company reserves the rights for first-come, first-served reservations.
GALLERY
BE ONE OF THE FIRST TO EXPERIENCE THE NEW POWER.
THE FIRST-EVER BMW i5.
EXPERIENCE AN EXCLUSIVE SNEAK PREVIEW WITH FINE DINING AT VILLA FRANTZÉN
SPECIAL PRIVILEGE TO WORLD LUXURY MOVIE EXPERIENCE AT EMBASSY DIPLOMAT SCREENS
SPECIAL PRIVILEGE TO DISCOVER THE SNEAK PREVIEW AT CLARA
JOY EXPERIENCE AT DP WORLD TOUR 2023
PRE-NEW YEAR MERIT MAKING CEREMONY WITH BMW EXCELLENCE CLUB.
AN UNFORGETTABLE EVENING ABOARD SAFFRON CRUISE.
BMW ULTIMATE PRIVILEGE EXPERIENCE.
BMW DRIVING EXPERIENCE
BMW LUXURY EXPERIENCE
