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BMW EXCELLENCE CLUB.

EXPERIENCE A NEW KIND OF LUXURY
BMW EXCELLENCE CLUB is the privileged exclusivity curated for owners of BMW Luxury Class - BMW X7, BMW 7 Series and BMW XM to ensure you can indulge in the pinnacle of luxurious lifestyle.
BEYOND DRIVING PLEASURE.






EXCLUSIVE SERVICE
WHERE YOUR EXTRAORDINARY BEGINS.
With BMW Excellence Club membership, you are entitled to a variety of privileges, services, recommendations, as well as the 24 hours assistance to ensure that your journey is pleasant. Furthermore, BMW Excellence Club offers you distinct opportunities to enjoy exclusivity in travel, shopping, and dining at world-class Michelin starred restaurants, including the potential to form business network to connect many aspects of experiences.

BMW EXCELLENCE CLUB CONCIERGE

AIRPORT SERVICES
Assuring that your trip starts with a great impression, BMW Excellence Club prepares airport pick up or drop-off service, supreme comfort from electric cart and fast track service. Enjoy exclusive access to The Coral Lounge, Thailand's first and only Premium Lounge, as well as the exclusive Miracle Lounge at Suvarnabhumi Airport.

PRIVATE CLUB EXPERIENCE
THE ULTIMATE PACKAGE
THE CHOICE IS TRULY YOURS.
Understanding your individuality, BMW Excellence Club has painstakingly curated exclusive experiences under six distinct categories for you to choose from. Enjoy the services and privileges that suit your lifestyle. The choice is truly yours.

BUSINESS TRAVEL PACKAGE

DINING EXPERIENCE PACKAGE

WELLNESS EXPERIENCE PACKAGE

SPORTS EXPERIENCE PACKAGE

FAMILY EXPERIENCE PACKAGE

LONG TRIP EXPERIENCE PACKAGE
INDULGE YOURSELF IN OUR COMPLIMENTARY CARE.
Immerse yourself in exclusive offers.
BMW Excellence Club provides you with curated experiences such as world-class performances, private trips, exceptional shopping deals, handpicked classes, and Michelin-starred feasts. We make sure that every moment of your life is filled with indulgences.
Experience Calendar 2023.

FEB:
BMW Thailand offers BMW Excellence Club members special privileges to participate in the "Thailand Classic," one of the DP World Tour 2023 that will return in this tournament, as well as the opportunity to cheer on world-class golfers.
Exclusively for BMW Excellence Club members.
Thursday 16 February - Sunday 19 February 2023, at Amata Spring Country Club

MAR:
Special privilege for BMW Excellence Club members, who are passionate about fine Italian cuisine and art gallery at CLARA, which is guaranteed by 50 Best Italian Restaurants in the World award, ranked 21 out of 50 Top Italy restaurants, and the only selected Italian restaurant in Thailand. Indulge in the signature moments with Italian fine dining and wine tasting prepared by Chef Christian Martena, who expresses the fusion of Italian and Mediterranean cuisine through modern creative techniques and meticulously sourced local and overseas ingredients.
Don't miss the chance to discover The Sneak Preview: to unveil the top-notch Hi-Performance from The First-Ever BMW XM. Furthermore, experience the charisma and elegance of leadership with The All-New BMW 7 Series and The New BMW X7.
Exclusive privilege for BMW Excellence Club Member. Saturday 11 March 2023, 18:00 hrs. at CLARA Restaurant.

MAY:
BMW Thailand cordially invites you to take part in the exclusive BMW GOLF CUP, the world’s largest amateur golfing series, by competing in Thailand’s BMW GOLF CUP 2023 Qualifier. This tournament will be held on Thursday 11ᵗʰ May 2023, at Siam Country Club, Bangkok.
Remark: Limited availability. Please kindly note that the company reserves the rights for first- come, first-served reservations.

JUN:
BMW Thailand is pleased to offer BMW Excellence Club Members, be the first to experience luxury German timepieces at the A. Lange & Söhne, A Special Chronograph Showcase. Meet Mr. David Weber, Master Watchmaker from Glashütte, who will take you to immerse yourself in watchmaking demo and the creation of timepieces of high standards. Along with visiting a mini-museum that displays rare and special-edition watches.
Monday 12 June 2023, 19:00 hrs. At A. Lange & Söhne Boutique Bangkok, Siam Paragon, Main Floor.
Remark: Limited availability. Please kindly note that the company reserves the rights for first- come, first-served reservations.

JUL:
Exclusively for BMW Excellence Club members - the private movie experience at The Embassy Diplomat Screen that will redefine the cinematic experience for you with the special catering services.
Stay tuned.

SEP:
- Special privilege for BMW Excellence Club members to get privilege offers on BMW Berlin Marathon 2023 registration, one of the world's six major marathons, held in September each year in Berlin, Germany, is considered the once-in-a-lifetime dream marathon for many runners.
- BMW Thailand offers special privilege for BMW Excellence Club members to join the exclusive trip to experience the ultra luxury caravan with ultimate driving experience to explore the renowned historical landmarks and enjoy delectable dishes at the toughest restaurant to get a reservation in Ayutthaya.
Stay tuned.

OCT:
Discover the exciting world of MotoGP™ up-close and personal with “The BMW M MotoGP™ Experience”, the exclusive privileges for BMW Excellence Club members. Take it to the track yourself as a passenger in one of the BMW M Safety cars at "OR Thailand Grand Prix 2023" and have a close look behind the scenes and explore the paddock with the chance to run into MotoGP™ riders as well as motorcycle legends. Enjoy the first-class catering and hospitality in the MotoGP™ VIP Village throughout the weekend.
Exclusive privileges for BMW Excellence Club member.
OR Thailand Grand Prix 2023. 27 - 29 October, 2023, at Chang International Circuit, Buriram.

NOV:
BMW Excellence Club members's special privilege to enjoy dinner on the magnificent Saffron Cruise that takes you along the Chaopraya river, enchanted with the historical heritage and unforgettable moments.
Exclusively for BMW Excellence Club members. Monday 27 November 2023, at Saffron Cruise.

DEC:
A chance for BMW Excellence Club Members to drive the BMW iX, XM 50e and X7 where you will brave an off-road obstacle-filled jungle. Exclusively test drive BMW 7 Series, BMW i7, BMW i5 M60, BMW i5 eDrive40 M Sport, BMW X7, BMW XM, and BMW XM 50e with our instructors to provide in-depth data. Relaxing with the most unique BMW Ultimate Joy Experience. Embrace the crisp air and scent of nature up-close with the specially curated experience. Members can spend 3 days and 2 nights in a less-visited area, Villa Moreeda, Ratchaburi. Enjoy high tea in the picturesque setting of the river stream. See a show of Border Collie dogs, the world's brightest dogs, herding sheep.
EXPERIENCE CALENDAR
Exclusive privilege for BMW Excellence Club members.
Remarks: Limited availability. Please kindly note that the privilege is based on first come, first served basis.

February
BMW welcomes Valentine’s Day with exceptional privilege for BMW Excellence Club members with the exquisite dinner on luxury three-storey teak wood yacht along the magnificient Chaopraya river with Bangkok night view.

February
Prepare to enjoy the stunning scenic journey to northernmost part of Thailand at Four Seasons Tented Camp Golden Triangle with the sophisticated and elegant BMW X7 and BMW 7 Series.
Experience the journey from 18-20 February 2022.

March
A spectacular haute cuisine dining experience with Grand Cru special label limited edition and the special label wine pairing menu, exclusively curated for the BMW Excellence Club Members, from the world-acclaimed three Michelin starred - Chef Alain Roux from The Waterside Inn at Le Normandie.
Join us for the gastronomic experience on 19 March 2022.

April
Enjoy a gastronomic odyssey at 1-Star Michelin omakase at Thailand's busiest exclusive traditional omakase sushi bar - Sushi Masato. Chef Masato Shimizu meticulously assembles the finest ingredients into an extraordinary culinary presentation.
Exclusive privilege for BMW Excellence Club. Friday 22 April 2022, 18.00hrs at Sushi Masato.

August
‘One & Only Ultimate Privileged Experience, privately reserved only for the BMW Excellence Club Members, Once in a lifetime experience to have an exclusive access to the magnificent Grand Palace and Emerald Buddha with the new Talk of the Town mystery discovery of the Ancient Stone Sculpture history that reaches back hundreds of years. And to get you the private visit to textile museum : an experience few have experienced. Besides, impress with a remarkable dinner at Lord Jim's Restaurant, Mandarin Oriental.
Exclusive privilege for BMW Excellence Club. Limited to 50 rights only.
Wednesday 17 August 2022.
15:30-18:30 hrs. Visit Grand Palace and Emerald Buddha.
18:30-20:00 hrs. A remarkable dinner at Lord Jim's Restaurant, Mandarin Oriental.
Remark: Limited availability. Please kindly note that the company reserves the rights for first-come, first-served reservations.
- Contact BMW Excellence Club Concierge at +666 1018 7777 or bmwexcellence@theblacktie-service.com.
- Limited availability. The company reserves the rights for first-come, first-served basis.
- Reserve the right to change without prior notice.
GALLERY
BE ONE OF THE FIRST TO EXPERIENCE THE NEW POWER.
THE FIRST-EVER BMW i5.

BMW Excellence Club thank you all members for their memorable experiences to discover The Sneak Preview The first-ever BMW i5: to unveil the legendary business sedan that comes with an all- electric drive for the first time, designed to accommodate superior driving dynamics while prioritising environmental sustainability. The model combines cutting-edge driving technology joy and unwavering comfort on every journey. The first-ever BMW i5 is poised to set the standard as a trailblazer, empowering the new era of sustainable premium mobility in the upper mid-range vehicle segment in Thailand.
EXPERIENCE AN EXCLUSIVE SNEAK PREVIEW WITH FINE DINING AT VILLA FRANTZÉN

A truly unforgettable evening, reserved exclusively for BMW Excellence Club Members - who were the first to be presented with The New BMW M760e xDrive, the latest flagship masterpiece. Chef Björn Frantzén created a unique dining experience laced with Nordic flavors for members at Villa Frantzén, a contemporary restaurant and bar with a Nordic touch and Asian influences.
The evening featured an extraordinary 6-course dinner supplemented by rare wine pairings, all in the welcoming atmosphere of Villa Frantzén Restaurant & Bar. Keep an eye out for upcoming benefits that promise to be just as memorable.
SPECIAL PRIVILEGE TO WORLD LUXURY MOVIE EXPERIENCE AT EMBASSY DIPLOMAT SCREENS

Full of their memorable experiences with an exclusive night for BMW Excellence Club members at The Exclusive Private Movie Night, which all members were excited for: The Return of the Four Savage Spies! Embark on a new movie-watching experience, this time more exclusive than ever, in a luxurious cinema with services like the first 6-star hotel in Thailand at Embassy Diplomat Screens on July 11, 2023.
SPECIAL PRIVILEGE TO DISCOVER THE SNEAK PREVIEW AT CLARA

BMW Excellence Club would like to thank you all members for their memorable experiences to discover The Sneak Preview: to unveil the top-notch Hi-Performance from The First-Ever BMW XM. Furthermore, experience the charisma and elegance of leadership with The All-New BMW 7 Series and The New BMW X7. Indulge in the signature moments with Italian fine dining and wine tasting prepared by Chef Christian Martena, Italian cuisine and art gallery at CLARA, which is guaranteed by 50 Best Italian Restaurants in the World award, ranked 21 out of 50 Top Italy restaurants, and the only selected Italian restaurant in Thailand.
JOY EXPERIENCE AT DP WORLD TOUR 2023

BMW Excellence Club would like to thank you all members for their memorable experiences in the world's leading golf tournament, the DP World Tour Thailand Classic 2023 on Thursday 16 February - Sunday 19 February 2023 at Amata Springs Country Club.
With your purchase of a BMW Luxury Class - BMW X7 and BMW 7 Series, you will be entitled to the BMW Excellence Club, where you will be able to indulge in a variety of privileges from hotels, spas, restaurants, and fine stores.
PRE-NEW YEAR MERIT MAKING CEREMONY WITH BMW EXCELLENCE CLUB.

BMW Excellence Club members attended a merit-making ceremony at Ratchabophit Sathit Maha Simaram Temple. On this special occasion, they’re invited to pay homage in honor of the Buddha, the Dhamma, the Sangha, and Buddha Angkhirot, the temple's principle Buddha, for the prosperity of the new year. Be part of this memorable ceremony dressed in elegant Thai attire, with exclusive access to the royal temple's magnificent beauty and significant arts.
AN UNFORGETTABLE EVENING ABOARD SAFFRON CRUISE.

Another remarkable Loy Krathong night, an unforgettable memory offered to BMW Excellence Club Members to experience an exclusive dinner at the newest culinary journey on the River of Kings: Saffron Cruise. To celebrate Thailand’s artistic heritage and the timeless splendor of the Chao Phraya River with a dining experience and engraved with the most spectacular fireworks.
BMW ULTIMATE PRIVILEGE EXPERIENCE.

BMW Excellence Club would like to thank you all members for their memorable experiences with the BMW Ultimate Privilege Experience activity. Enriched with a journey into the majestic beauty of the Grand Palace's architecture and get an amazing insider impressive information you have never known before by a world-renowned Grand Palace Archaeologist Professor Dr. M.R. Suriyavudh Sukhasvasti. Beyond that, we have exclusive access to pay homage to the Emerald Buddha to enhance an auspicious life. Also, we have the opportunity to experience the mystery of the Ancient Stone Sculpture history that reaches back hundreds of years at The Emerald Buddha Temple as well.
BMW DRIVING EXPERIENCE

Make one more lasting impression! With BMW Exclusive Driving Experience: Basic Training Course & Special Session , through BMW Excellence Club member can appreciate a superior driving experience by leveling up on driving know-how. Our challenging but fun driving lessons aim to improve your general driving skills and emergency responses. And it is even more challenging and more fun with Special Session to high-level techniques, such as J-turning, drifting, and gymkhana.
BMW LUXURY EXPERIENCE

ผ่านไปแล้วกับที่สุดแห่งประสบการณ์การเดินทางระดับ Ultra luxury สู่จุดสูงสุดในประเทศไทย ที่ BMW ได้มอบเอกสิทธิ์เหนือระดับให้กับสมาชิก BMW Excellence Club เท่านั้น
โดยในครั้งนี้ BMW ได้จัดเตรียมทริป BMW Luxury Experience สุดเอ็กซ์คลูซีฟเป็นเวลา 3 วัน 2 คืน ณ ที่พักในฝันระดับเวิลด์คลาสอย่าง “Four Seasons Tented Camp Golden Triangle” จังหวัดเชียงราย เพื่อมอบประสบการณ์การเดินทางผจญภัยสไตล์คาราวานไปกับยนตรกรรมเหนือระดับอย่าง BMW X7 xDrive40d M Sport ที่มาพร้อมขุมพลังใหม่ และ BMW 7 Series ที่ผสานความหรูหราและเอกลักษณ์เฉพาะได้อย่างลงตัว เต็มเปี่ยมไปด้วยความปลอดภัยในการขับขี่ และความหรูหราสง่างามในทุกมุมมองอย่างแท้จริง ซึ่งนอกจากกิจกรรมและมื้ออาหารแสนพิเศษอีกมากมาย BMW ยังมอบกิจกรรม Test Drive สุดเซอร์ไพรส์ที่ได้จัดขึ้นท่ามกลางบรรยากาศที่โอบล้อมด้วยธรรมชาติอันงดงามให้กับการเดินทางครั้งนี้โดยเฉพาะแก่ท่านสมาชิก BMW Excellence Club อีกด้วย