A New Era of BMW Begins Here.
Experiencing into a bold transition of the future with the BMW Vision Neue Klasse, the redefined concept of driving pleasure while staying true to BMW's core identity. It integrates seamlessly into your digital life, prioritizes sustainability, and positions people at the centre of every innovation.
BMW’S GAME CHANGER.
Step Into the Origins of BMW Neue Klasse. Explore the story that connects BMW’s heritage with its future. This exhibition combines classic chassis design with forward-thinking innovation. It celebrates the pioneering spirit of the legendary Neue Klasse from the 1960s and drives BMW toward 2025 and beyond.
Travel back in time to uncover the early design process of the renowned Neue Klasse 02. Discover the inspiration that shaped BMW into a global leader six decades ago and now redefines the future of electrified, sustainable driving.
Enjoy exclusive art showcases by Jeep – Pasinee Kongdechakul, an illustrator known for her distinctive linework, and Petch – Pipatchara Kaewjinda, a trend-setting designer celebrated for sustainable, community-minded fashion. Discover the vision of the future at Level G, Central Embassy, with no advance registration required.
THE NEUE NEW.
Experience the next chapter of driving at its showcase in Thailand. See the BMW Vision Neue Klasse up close. A dynamic presentation of illumination, color, and sound tells the story of this visionary concept vehicle. It marks a new era of mobility, embodies BMW’s unmistakable DNA, and reflects the brand’s vision for the future of driving.
Register to reserve your preferred date here:
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Date |
Time |
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16.30, 18.30, 19.30 |
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18.30, 19.30 |
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10.30, 11.30, 17.30, 18.30, 19.30 |
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10.30, 11.30, 17.30, 18.30, 19.30 |
Remark:
- Availability is limited, and priority will be given on a first-come, first served basis. After registration, BMW Thailand will contact you to confirm your reservation.
- The BMW Vision Neue Klasse is a concept vehicle that is not available for purchase.
Join us at BMW Road to Neue Klasse, an exclusive experience where you can explore
BMW’s new era before anyone else. See you at Central Embassy, Level G, 8–12 October 2025.
Are you ready for the new era of BMW?
For further information, please contact the BMW Contact Center
at 1397 or any authorized BMW dealer nationwide.