CHOICE IS YOURS

The CHOICEISYOURS Program started in 2022 by BMW Group Thailand as a collaborative effort with 3 leading organizations including the Chaipattana Foundation, Microsoft Thailand, and SCG in order to support the new generation's continuation of sustainable environmental preservation concepts. The goal is to maintain the world's average temperature increase to not exceed 1.5 degrees in accordance to the Paris Agreement and to promote sustainable concepts through the development of applicable programs. Through the CHOICEISYOURS program, Thai students are encouraged to display their potential in designing sustainable concepts that will create a positive impact on the environment and society.

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In 2023, the CHOICEISYOURS Program has leveled up its collaboration with 3 more leading organizations, bringing a total of 7 partners, including BMW Group Thailand, the Chaipattana Foundation, Microsoft Thailand, SCG, Central Group, Delta Electronics (Thailand), and Noble Development. The program accepts applications from students of all faculties and year levels. The main competing topic is Circular Economy, which consists of 4 main concepts: REduce, REuse, REthink and REcycle. Experts from our partnering organizations will be appointed as mentors to the contestants.

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During the program, competing teams will participate in workshops and receive consultations with experts as well as site visits to factories, business facilities, and various sustainable sample communities organized by BMW Group Thailand and partners. Contestants must apply the knowledge gained during activities to their projects and demonstrate their ability to use the concept of Circular Economy and experiment it before making a presentation for the judges in the final round. Six teams with the highest scores will receive a chance to intern with one of the 6 partnering organizations, receive a participation certificate, and have their projects displayed for the media and interested participants.

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2023 COMPETITION TOPIC: CIRCULARITY FOR COMMUNITY

The CHOICEISYOURS 2023 aims to promote sustainability concepts to develop or resolve a problem in a society or a community*. Students must present an integrated concept or project on the Circular Economy concept that can be realistically applied within the community as well as benefit society or communities in the long run. 

Circular Economy refers to the responsible use of resources across the value chain by increasing resource management using suitable processes to maximize resource value and to minimize the use of new resources. For the CHOICEISYOURS Project, the works submitted by applicants must display the application of Circular Economy and how it can create sustainable benefits in terms of behavior, or process in order to create a change in the society or community members’ behavior or lifestyle by using the 4 main concepts, including:
 

*Community refers to a group of people with the same purpose, ideal, or belief on a certain topic. They communicate or congregate through various means not limited to just physical gatherings.   

 

The details are as follows:

 

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A behavioral changing approach by emphasizing on the idea of “Reduce to Increase”, whether by reducing the use of materials or its related resources, or to create a change to reduce the generation of trash, pollution, or any other waste that can lead to a more sustainable natural resource preservation, for example, zero-waste-to-landfill and carbon-neutral concepts.

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Reusing existing resources to create maximum value and benefit as well as to best maintain resource efficiency. For example, extending a product’s life extension by reusing, or designing and reusing local resources while maintaining its original value in order to maximize value.

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By incorporating technology to integrate, adjust, or create new concepts that promote sustainability, bringing awareness and understanding to environmental impacts, and pushing forward change in the individual, organizational, or social levels.

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Processing used resources so they can be used again. The core of Recycle, that differs from Reuse, is about managing waste or material about to be waste by putting it through a process that will transform or improve the quality of that resource. The end goal is to return that resource’s quality to nearly its original state or to gain an entirely new material or product with a new use purpose in order to create new value and sustainable resource circulation. 

 

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REduce with BMW Group Thailand

A guidance to habit changes under the concept of “Reduce to Increase”, whether it’s reducing the use materials or resources, or making changes that would reduce trash, pollution, and various wastes that will lead to a more sustainable environment conservation. 

REuse with the Chaipattana Foundation

Reusing resources to its fullest value and benefit in order to efficiently preserve them, for example, extending product life cycle by reusing or modifying existing or local resources while still maintaining its original value.

REthink with Microsoft

Creating change in thought or process design by applying innovation or creative and intelligent technology in order to develop, adjust, and raising the concept and process that are more sustainable and environmentally friendly. This idea should also drive change at all levels: individuals, organisations, and society. 

REcycle with SCG

Recycling is to bring existing resources back into the manufacturing and processing cycle, yielding new products. The main concept that differentiates Recycling from Reuse is to manage the waste or leftover materials that would have become rubbish for processing and improving the quality. The quality of the processed resource will be as efficient or almost as efficient as it was previously or even become a new material or a new product. However, the purpose of the use may also vary, creating new value for the resource and generating a sustainable circular resource.

APPLICANT QUALIFICATIONS & ENTRY REQUIREMENTS

  • 01 Each team must consist of 2 members, but they do not need to come from the same educational institution.
  • 02 Applicants must be a student in institutions of higher education (Undergraduate Degree) in Thailand as of the last day of entry submission. Applicants must attach a copy of their student identification issued by the educational institution for verification. This requirement also applies to international students, exchange students, and internship students. If qualified to the final round, applicants must be able to participate in the scheduled final round of the competition. Applicants are responsible for any traveling expenses until the end of the competition.
  • 03 The competition is open to applicants of all nationalities between the ages of 18-26 as of the last day of entry submission.
  • 04 Applicants must not have any familial connections (Being siblings or children) with the judging committee or any of the competition organizing committee.

APPLICANT QUALIFICATIONS & ENTRY REQUIREMENTS

  • Each team must consist of 2 members, but they do not need to come from the same educational institution.  

  • Applicants must be a student in institutions of higher education (Undergraduate Degree) in Thailand as of the last day of entry submission. Applicants must attach a copy of their student identification issued by the educational institution for verification. This requirement also applies to international students, exchange students, and internship students. If qualified to the final round, applicants must be able to participate in the scheduled final round of the competition. Applicants are responsible for any traveling expenses until the end of the competition.  

  • The competition is open to applicants of all nationalities between the ages of 18-26 as of the last day of entry submission. 

  • Applicants must not have any familial connections (Being siblings or children) with the judging committee or any of the competition organizing committee.   

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COMPETITION SCHEDULE

Details
Schedule*

*Schedule is subject to change as deemed appropriate

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Application Process

  • Fill out the application form via https://forms.office.com/r/MiWr1smFuJ
  • Present a maximum 200-word chosen concept project that includes project details, objectives, issues that need to be resolved, proposed solution, experiment plan, and expected results. 
  • A VDO introducing the team and the project concept along with a brief experiment plan. Applicants must upload their VDO to  YouTube and attach the link to this application form. The VDO must be no longer than 2 minutes and presented in Thai or English.
  • The judging committee has the right to ask applicants for their student identification or any student verification issued by the educational institution at any time during the competition.
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Competition Activities

  • Mentoring Session After the announcement of the qualified 30 teams, mentors from each organization will be assigned as advisors to the teams throughout the competition. Each organization is assigned to 5 teams where they will schedule mentor sessions and provide guidance to their teams during the competition.
  • Site Visit The site visits are to provide knowledge on applying sustainable concepts in various organizations or sample communities that display sustainable excellence, such as, waste management study at BMW Group Manufacturing Thailand's factory along with a tour of its automobile assembly line, or a Circular Economy study at a SCG-sponsored sample community.
  •  Skill Enhancing Activities such as, SDG training, Design thinking workshop, and Microsoft technology training.
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JUDGING CRITERIA

In the final round, teams must present their work for the judging committee. Each team will have 5 minutes to present their work, followed by 10 minutes of Q&A session with the judging panel. There are 4 judging criteria (100 points) as follows:

  • Application of the Circular Economy Concept (40 points)
  • Concept Practicality (30 points)
  • Experimentation (15 points)
  • Concept Creativity (15 points)
  • Extra Points (10 points)

PRIZES

Six teams with the highest scores will receive a chance to intern with one of the 6 partnering organizations, where the highest scoring team will get to choose first until the least scoring team. Teams are not able to choose the same organizations.  
 

The 6 partnering organizations include: 

  • BMW Group Thailand

  • Microsoft Thailand

  • SCG

  • Central Group (In collaboration with the Chaipattana Foundation) 

  • Delta Electronics (Thailand) 

  • Noble Development 
     

Every team that has made through the qualification round and has joined in activities until the end of the competition will receive participating certificates from partnering organizations.

 

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 Judging Committee & Judging Ratio

CONDITIONS/AGREEMENTS

  1. Teams must create original works that do not violate the rights or intellectual property of others. Teams must not present the works of others at any time during the competition. Any intellectual property of others used, including photos, content, articles, or research, proper and accurate citation must be included. Teams that violate the aforementioned will be held responsible for total damage, such as, third-party damage, fines, or any other expenses including fees and attorney fees. 
  2. Teams must participate in scheduled activities.
  3. All works will be the intellectual property of the creator. Teams will allow the organizers the copyrights of all works created during the competition, including original files along with all other rights, to be used for publication in various media, such as press releases, articles, or other media for the purpose of education, research and development, and publicity. 
  4. If any team is later found to be unqualified or the above conditions are not met, the organizers have the right to disqualify or revoke all decisions and recall all competition awards/certifications.
  5. Teams accept and agree that all decisions made by the judging committee are final, including all rules and conditions.
  6. All participating works created by the teams must be new and have never been used or won in any other competition.
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