The CHOICEISYOURS program was initiated by BMW Group Thailand to support the development of young people's ideas on sustainable environmental conservation. Its main goal is to strive to keep the increase in the global average temperature below 1.5 degrees Celsius, in accordance with the Paris Agreement. The program promotes sustainability concepts through the development of practical projects for daily life. It was first launched in 2022 in collaboration with three leading organizations: the Chaipattana Foundation, Microsoft Thailand, and SCG. The aim is to encourage and empower Thai undergraduate students to showcase their potential in designing sustainability concepts that will have a positive impact on the environment and society in the CHOICEISYOURS project.

In 2024, the CHOICEISYOURS program continues its efforts with a total of seven partner organizations: BMW Group Thailand, the Chaipattana Foundation, Central Group, Microsoft Thailand, SCG, Noble Development, and Bangchak Corporation. The program is open for team applications from undergraduate students of any faculty or year. The main competition topic is the Circular Economy, which includes four key concepts: REduce, REuse, REthink, and REcycle. Experts from the partner organizations will provide mentorship to the participants, along with knowledge-sharing and skill-development activities throughout the program.

During the program, participating teams will join workshops and consult with experts in various fields. They will also go on field trips to factories, operational sites, and model sustainable communities organized by BMW Group Thailand and its partners. Participants are expected to use the knowledge gained from these activities to enhance their own projects, demonstrating their ability to apply and test Circular Economy concepts. In the final round, teams will present their projects to a panel of judges. The highest-scoring team in each category will have the opportunity to intern with the relevant partner organization. Additionally, they will receive a certificate of participation and have their work showcased to the media and interested parties in various activities.

Students choosing this challenge must propose innovative methods for managing construction waste in the Ari and the Sukhumvit construction sites. The proposed idea must show benefits to the community in terms of living conditions, health, and income generation. Sustainable environmental and social management practices for the organization should be included in the proposed idea, such as recycling construction materials for future projects.

Examples of common construction waste in the project include:

• Lightweight concrete debris
• Nail debris
• Formwork + pallets + partition wood debris
• PVC pipe debris
• Ceiling debris
• Cement column debris
• Used saw blades
• Steel bar debris, steel box debris
• Nuts + rings
• Air conditioner pipe insulation

Bangchak Corporation Public Company Limited is implementing the “Fry to Fly” campaign to promote the collection of used cooking oil for the production of Sustainable Aviation Fuel (SAF) to promote the Circular Economy and encourage participation from all sectors. The project begins by collecting used cooking oil from business partners such as food and bakery businesses, industrial factories, markets, etc. Bangchak Corporation aims to develop a business model for collecting used cooking oil from SMEs/households/communities to promote environment protection and economic development and connect it with the "Fry to Fly" project. The company also advocates for the proper use of vegetable oil and the correct management of used oil.

The Chaipattana Foundation aims to re-design/rebrand its agricultural service center located on Khlong 11 Road, Bueng Thonglang Subdistrict, Lam Luk Ka District, Pathum Thani Province. The center currently serves as an agricultural learning center following the principles of the Royal Initiatives, focusing on new theories and integrated agriculture. It also sells organic fruits and vegetables that meet GAP (Good Agricultural Practices) standards. The project will be transformed into an agritourism center, integrating agricultural knowledge based on the Royal Initiatives. Services will include food and beverage offerings for health, as well as the sale of vegetable, fruit, and ornamental plant seedlings to be more modern and appealing.

1. Present environmentally friendly packaging that incorporates the concepts of Rethink/Reuse/Reduce/Recycle for use in food containers, plant pots, or reusable items to reduce waste and add value to the products. These designs should be modern and appealing, suitable for display and sale at Good Goods stores, particularly the branch in CentralWorld. 

2. Design signage related to vegetables and fruits to create a clear and distinctive identity for the project, promoting environmental conservation and raising awareness about reducing future waste.

Examples of materials that have been used or are waste that can be used as substitutes for natural raw materials in production include:
 

• Using recycled glass bottles to replace natural sand in producing thermal insulation
• Using soil scraps and ceramic scraps to replace clay in producing floor tiles
• Using fly ashes and roof tile scraps to replace limestone in producing concrete roofs
• Using clay sludge from tile production to produce coffee cups and ceramic molding products for the community at Dan Kwian
• Using clay sludge from the production of toiletries as raw materials for producing ceramic bowls

Circular Economy refers to the concept of circulating resources in the value chain and improving resource management efficiency to return resources to circulation within the system through appropriate processes. This is done to maintain the value of resources for maximum benefit and to minimize the use of new resources. For the CHOICEISYOURS program, applicants must demonstrate the application of Circular Economy concepts and their ability to create sustainable benefits in ideas, behaviors, or processes, focusing on 4 main principles:

1. Fill out the application form
2. Present the project idea according to the selected topic, specifying project details, objectives, problems to be solved, solution approaches, experimental plans, and expected outcomes in summary form, not exceeding 200 words. 
3. Submit a video introducing the team and presenting the project idea, along with a brief experimental plan. Upload the video to YouTube and provide the link in the application form. The video should not exceed 2 minutes and can be in Thai or English.
4. The judging committee may request to view a copy of the student ID card or confirmation from the affiliated educational institution from the participants throughout the competition.
   
   

• Mentoring Session After the selection of the 60 qualified teams, mentors from each organization will be assigned to provide guidance and advice to the participants throughout the competition. Each competition challenge will include 10 teams, and regular appointments of mentorship from each organization will be scheduled for continuous support during the competition.
  

• Site Visit Field trip activities will be organized to learn about the implementation of sustainable concepts in various organizations or exemplary communities. For example, studying waste management at the BMW Group Manufacturing plant in Thailand, visiting the automotive supply chain, and learning about the circular economy concept in a prototype community under the support of SCG.
• Skill Enhancing Activities such as training sessions on topics such as Sustainable Development Goals (SDGs), Design Thinking workshops, and technology training with Microsoft will be conducted to enhance various skills.

The top-scoring team for each of the 6 challenges will receive the opportunity to intern with the respective partner organizations that provided the challenge. The partner organizations are:

• BMW Group Thailand

• Microsoft Thailand

• SCG

• Central Group and the Chaipattana Foundationntral 

• Noble Development

• Bangchak Corporation

Additionally, all teams that pass the qualifying round and participate in the competition activities until the end of the competition will receive a certificate of participation from all 7 organizations.

1. Teams must create original works that do not violate the rights or intellectual property of others. Teams must not present the works of others at any time during the competition. Any intellectual property of others used, including photos, content, articles, or research, proper and accurate citation must be included. Teams that violate the aforementioned will be held responsible for total damage, such as, third-party damage, fines, or any other expenses including fees and attorney fees. 
2. Teams must participate in scheduled activities.
3. All works will be the intellectual property of the creator. Teams will allow the organizers the copyrights of all works created during the competition, including original files along with all other rights, to be used for publication in various media, such as press releases, articles, or other media for the purpose of education, research and development, and publicity. 
4. If any team is later found to be unqualified or the above conditions are not met, the organizers have the right to disqualify or revoke all decisions and recall all competition awards/certifications.
5. Teams accept and agree that all decisions made by the judging committee are final, including all rules and conditions.
6. All participating works created by the teams must be new and have never been used or won in any other competition.