
Experience a new kind of luxury.
The BMW Excellence Club is the privileged exclusivity from BMW, curated for owners of the BMW Luxury Class — BMW 7 Series, BMW i7, BMW X7, and BMW XM. Receive 25,000 BMW JOY Tokens to enjoy the ultimate in luxury and benefit from a variety of exclusive privileges tailored to your unique identity after successfully registering for membership.
Remark:
- Please register within 90 days after vehicle delivery to access your privileges.
- BMW (Thailand) Co., Ltd. reserves the right to offer BMW Excellence Club privileges under specified conditions.

Club Concierge.
Where your extraordinary begins.
With BMW Excellence Club membership, you are entitled to a variety of once-in-a-lifetime privileges and services, as well as the 24-hour assistance to ensure that your journey is pleasant. Furthermore, the BMW Excellence Club offers you distinct opportunities to enjoy exclusivity in travel, shopping, and dining at world-class Michelin-starred restaurants, including the potential to form business network to connect many aspects of experiences.

The ultimate privileges.
The choice is truly yours.
Appreciating your individuality, the BMW Excellence Club has thoroughly curated exclusive experiences under six distinct categories for you to choose from. Enjoy the services and privileges that suit your lifestyle.
Discover more Special Offers and Exclusive Events, visit our LINE Official Account: @BMWExcellenceClub