Press Release | 2021.03.24

SURPRISE SALVO FROM BMW GROUP THAILAND ARRIVES AT 42nd BANGKOK INTERNATIONAL MOTOR SHOW

  • MINI pays tribute to rally legend with limited-run Paddy Hopkirk Edition with manual transmission to excite true MINI fans and sports vehicle enthusiasts anywhere
  • Experience motoring masterclass at a new price point with the BMW M850i xDrive Coupe at THB 9,499,000

Bangkok. BMW Group Thailand’s license to thrill is further extended for the 42nd Bangkok International Motor Show with a second wave of announcements to serve up even more excitement on the road for motoring enthusiasts across Thailand. In celebration of the classic Mini Cooper S’ legendary victory at the 1964 Monte Carlo Rally, the new MINI Paddy Hopkirk Edition – a special, limited-run version of the 3-door MINI Cooper S – is shining the spotlight once more on MINI’s rally racing heritage with exclusive exterior and interior elements in a package bearing the moniker of renowned Northern Irish driver Patrick “Paddy” Hopkirk. Only 37 units of the Paddy Hopkirk Edition is available for Thai customers, a figure that in itself pays tribute to the number 37 on Hopkirk’s winning car.

 

Meanwhile, drivers seeking more sophisticated fun will be able to experience the pinnacle of sporty luxury with the BMW M850i xDrive Coupe, which is now available at an updated price point while still offering the ultimate in power, poise, and precision.

Read more

The legendary number 37, now back on the starting line with MINI Paddy Hopkirk Edition

MINI PADDY HOPKIRK EDITION

Price: THB 2,910,000 (VAT incl. with MSI Standard Package)
*Special Motor Show price at THB 2,555,000 (VAT incl. with MSI Standard Package)

 

In 1964, the classic Mini Cooper S clinched the first of three overall victories at the legendary Monte Carlo Rally. At the wheel: the then 30-year-old Northern Irish rally driver Patrick “Paddy” Hopkirk. In his honour, MINI now presents an edition model with exclusive design and equipment features to mark one of the most spectacular achievements in the history of international motor racing. One unmistakable reminder of Hopkirk’s coup in the classic Mini is the winning car’s start number 37, which is featured in stylised form on the driver and passenger doors of the edition model.

 

Together with his English co-pilot Henry Liddon, Hopkirk overcame the odds against competitors with significantly greater engine power by matching the agility and reliability of the Mini Cooper S with his own driving skills to overcome challenges over country roads, mountain passes, tight corners and steep slopes. The surprise win in Monte Carlo made Paddy Hopkirk the most famous rally driver overnight. At the same time, the classic Mini advanced from outsider and crowd pleaser to being a motor racing legend with subsequent Monte Carlo wins in 1965 and 1967 by Hopkirk’s Finnish teammates Timo Mäkinen and Rauno Aaltonen. The winning streak at the Monte Carlo Rally continues to inspire MINI fans all over the world to this day, and the MINI Paddy Hopkirk Edition now offers the opportunity to express this racing heritage in a particularly authentic way.

 

Based on the MINI Cooper S 3-door, this edition model combines its exterior paintwork in the style of the historic rally winner in a market-specific manner with 17-inch light alloy wheels in Cosmos Spoke black with runflat tyres and numerous other accentuations in dark colours. The frame and horizontal brace of the radiator grille are finished in high-gloss black, as are the inserts for the lower air intakes, the opening in the bonnet, the door handles, the fuel filler flap, the tailgate handle, the MINI logos at the front and rear as well as the surrounds for the headlights and rear lights. The start number 37 also appears on the side indicator elements known as side scuttles. As with this famous starting number and the powerful engine, the body finish in Chili Red and the white roof of the edition model are inspired by the historical model.

 

Other unmistakable features on the exterior are the LED headlights and the rear lights in Union Jack design, stickers with the inscription “Paddy Hopkirk Monte Carlo” and a single white bonnet stripe on the driver’s side, which like the tailgate of the edition model bears the signature of the 1964 “Monte” winner. In addition, the famous number and letter combination 33 EJB of the number plate of the 1964 Monte Carlo winning car is shown on the bonnet strip using 3D effect graphics.

 

Hopkirk’s signature also appears on the decorative trim strip on the passenger side, which forms part of the Piano Black high-gloss interior surfaces. Another exclusive design feature is the MINI LED entry sills bearing the name “Paddy Hopkirk”. The MINI Excitement Package and Comfort Access are also included in the MINI Paddy Hopkirk Edition. A market-specific configuration also includes auxiliary headlights in Piano Black, a key cap with the start number 37 and the Waistline Finisher in Piano Black for the trim strips between the body and the greenhouse.

 

Powered by the same 4-cylinder petrol engine as the 3-door MINI Cooper S, the MINI Paddy Hopkirk Edition delivers a maximum output of 141 kW / 192 hp and up to 280 Nm torque at 1,350 – 4,600 rpm. Working in tandem with manual transmission, this engine catapults the 3-Door Hatch from standstill to 100km/h in just 6.7 seconds. The MINI Paddy Hopkirk Edition is also equipped with advanced technology and safety systems to provide absolute convenience to driver and passengers alike.

 

The MINI Paddy Hopkirk Edition is now making its debut at the 42nd Bangkok International Motor Show in a limited run of only 37 units in yet another act of tribute to the historic win. In celebration of the launch of this limited-edition model, customers can purchase the MINI Paddy Hopkirk Edition at a special price during the Motor Show period with vehicle handover by 30th April 2021 at only 2,555,000 baht (VAT incl. with MSI Standard Package). Customers purchasing MINI Paddy Hopkirk Edition with MSI Ultimate package will also receive a special Motor Show promotion with MINI Service Inclusive (MSI) package covering 10 years / 100,000 kilometres and 5 years warranty with unlimited mileage.

BMW M850i xDRUVE COUPE

New Price: THB 9,499,000 (VAT incl. with BSI Standard Package)

 

Sporting emotionally powerful styling under a new design language, the BMW M850i xDrive Coupe represents an unrivalled combination of inspiring sportiness and contemporary luxury. With a low-slung body and a powerful stance that complements its elegantly flowing lines and precise contours on the long bonnet, this elegant sports car offers a dramatic first look with an enlarged signature kidney grille that flares out as it descends to emphasize the vehicle’s low centre of gravity while also enabling greater air intake to complement the additional front spoiler in minimizing lift at the front axle. What’s more, the all-new BMW M850i xDrive Coupe sports full LED headlights with BMW Laserlight that are the slimmest headlights of any BMW model to date.

 

From the deep roar of the new generation M Performance TwinPower Turbo V8 engine to the sharp thrill of manoeuvring with M Performance enhancements, this coupe satiates the most driven of adrenaline seekers. The supreme power is propelled by the characteristic 4.4-litre eight-cylinder engine delivering maximum output of 390 kW/530 hp at 5,500 – 6,000 rpm and maximum torque of 750 Nm at 1,800 – 4,600 rpm. The all-new BMW M850i xDrive Coupe enthrals with acceleration from a standstill to 100 km/h within a mere 3.7 seconds, sending the coupe to a top speed of 250 km/h.

 

Body structure, drive technology and suspension focus squarely on achieving the elite dynamic performance expected of a top-class sports car parallel to the BMW M8 GTE endurance racer. The sports coupe impresses with well-balanced weight distribution and lightweight construction using aluminium, magnesium and carbon-fibre-reinforced plastic (CFRP). Dynamic performance is underlined with Driving Experience Control consisting of ADAPTIVE mode with set-up differentiation between COMFORT and ECO Pro modes at one end and SPORT and SPORT+ modes at the other for an effortless handling in urban traffic and a high level of long-distance comfort.

 

Embracing the motorsport legacy with an unconditional agility, the BMW M850i xDrive Coupe features M Performance traits ranging from Adaptive M Suspension Professional, M rear spoiler, 20-inch M light-alloy Y-spoke wheels to multi-functional M leather steering wheel with shift paddles. The M sportiness is highlighted by the exterior elements in high-gloss Shadow Line, stainless steel mesh interior trim strips, glass application “CraftedClarity” for interior elements and illuminated door sills boasting the model designation.

 

The sophisticated interior is crafted to the highest quality giving a refined and luxurious touch to the driver and passengers. Alongside a driver-focused instrument panel layout, the exclusive glass application creates a luxurious ambience adorning the gear selector with an illuminated ‘8’, the iDrive Controller, the start/stop button and the volume control for the audio system. The BMW M850i xDrive Coupe comes with redesigned front and rear sports seats with low seating position in Merino leather trim, rendering headrests unnecessary.

 

The BMW M850i xDrive Coupe also takes us another step closer to the future of autonomous driving with Parking Assistant Plus system and the inclusion of advanced driver assistance systems, including Person Warning with City Braking Function, Rear-Collision Prevention, Lane Departure Warning, Blind Spot Detection, Crossing-traffic warning rear, Speed limit info and no-overtaking indicator. The sports coupe also boasts a fully digital instrument cluster and 10.25-inch Control Display with consistent, modern graphics. The latest version of the BMW Head-Up Display provides 16% larger projection surface and optimised 3D graphics.

 

The seamless connectivity from BMW ConnectedDrive, the latest iDrive system and BMW Gesture Control also come equipped as standard.

The BMW Group  
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. 

 

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group Thailand  
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.  

 

In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.

 

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.

 

BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.

For further information, please contact: 
BMW Group Thailand  
1397 

www.bmw.co.th     
www.mini.co.th     
www.bmw-motorrad.co.th      

 

Media Contacts: 
Carl Byoir & Associates 
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102) 
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206) 
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125) 
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101) 
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, pthanwajeran@carlbyoir.com, ptoonkamthornchai@carlbyoir.com

Read more