Press Release | 2021.01.24

BMW DEBUTS LOCALLY ASSEMBLED M PERFORMANCE RIDE WITH THE SUPREMELY, STYLISHLY DYNAMIC BMW M340i xDRIVE.

Available for pre-booking on 3rd March from 3:40 PM onwards with exclusive interior kit for the first 20 bookings worth 120,000 THB

 

Bangkok. BMW Thailand is putting pedal to the metal on a thrilling journey with Thai motorists with the introduction of the most powerful M Performance 3 Series and the first locally-assembled M Performance model – the BMW M340i xDrive. Combining sporty racetrack performance with exceptional agility for urban driving, the new top-of-the-range sports sedan is setting new benchmarks in all aspects of driving dynamics – from acceleration to braking – with superior levels of precision. The new BMW M340i xDrive will be available for pre-booking on 3rd March 2021, from 3:40 PM onwards at 3,999,000 THB. The first 20 customers who make a pre-booking via shop.bmw.co.th will receive an exclusive interior kit comprising stainless steel pedals, floormat, interior trim carbon, and Alcantara steering wheel – altogether valued at 120,000 THB.


In addition to modern design, precise handling, excellent efficiency and innovative technologies that make the BMW 3 Series stand out from the pack, BMW has taken the experience a step further with the M340i xDrive with the dynamic thrills from enhanced engine performance, Adaptive M suspension technology and intelligent four-wheel drive. The new BMW M340i xDrive is also the first locally assembled M Performance vehicle at BMW Group Manufacturing Thailand’s plant in Rayong since its inauguration in 2000, marking the company’s 20th year of achievements in Thailand.

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The new BMW M340i xDrive is equipped with the most powerful engine in the 3 Series range, designed for extraordinary performance with maximum agility. The 3.0-litre six-cylinder inline petrol engine with BMW TwinPower Turbo technology has been extensively developed to provide a maximum output of 285 kW/387 hp at 5,800 - 6,500 rpm, as well as a peak torque of 500 Nm at 1,800 - 5,000 rpm. The car has clearly gained in sporting prowess and completes the sprint from 0 to 100 km/h in just 4.4 seconds. The 8-speed Steptronic sports transmission is characterized by exceptionally high shifting dynamics. Short ratios for the lower gears improve acceleration, and the Launch Control function can be used for accelerating with maximum dynamics from a standstill. Shift paddles on the steering wheel facilitate manual gear selection at any time.

With fully variable power distribution between the front and rear axle, the intelligent all-wheel -drive technology featured in the BMW M340i xDrive Sedan ensures maximum traction, agility and vehicle stability. The rear-wheel bias of BMW xDrive enables a distinctively thrilling driving experience, while Driving Experience Control – which offers the choices of SPORT and SPORT+ modes – further sharpens the sensational precision by transferring drive force to the rear wheels and enhancing agility when steering into bends. Furthermore, the BMW M340i xDrive Sedan is equipped as standard with the M Sport differential. The electronically controlled, fully variable rear-wheel locking function noticeably contributes not only towards an increase in traction, but also enhances stability and agility of the vehicle.

The construction concept used for the M-specific suspension of the new BMW 3 Series Sedan offers the ideal prerequisites for sporty handling. The Adaptive M suspension with electronically controlled dampers is integrated with the Variable Sport Steering feature, which supports agile cornering with outstanding feedback as well as spontaneous and precise response. Combining an extremely sporty set-up – headlined by short pedal travel and a distinct pressure point – the M Sport brake system, which also comes as standard, provides effective stopping power. The M sport brakes achieve this with a more direct ratio as well as a different hydraulic configuration including four-piston, fixed calliper brakes and 348 millimetres discs at the front and single-piston, floating calliper brakes with 345 millimetres discs at the rear. The blue-painted brake callipers bear the M logo. The vehicle also features 19-inch M Light Alloy Wheels in Double Spoke style bicolour, and runflat tyres come as standard.

 

With the Driving Assistant and Parking Assistant Plus, the new BMW M340i xDrive ensures complete peace of mind on the road. The Driving Assistant includes Lane Departure Warning as well as Park Distance Control (PDC). Parking Assistant Plus with Active cruise control with stop & go function and surround view camera are also available as standard in the new sedan.

The new BMW M340i xDrive’s superior performance characteristics are reflected in model-specific design and equipment features. The design of the front apron, the side sills and the rear end optimise both the cooling air supply and aerodynamics. Unique design elements include the BMW kidney grille boasting a mesh design, the rear spoiler in body colour and trapezoidal exhaust tailpipe trims. The vehicle’s exclusive look is also complemented by BMW Laserlights, exterior mirror caps, air intake struts, the front surfaces of the BMW kidney grille, tailpipe trims and the model lettering all finished in Cerium Grey metallic.


Inside the car, sports seats with M-specific upholstery in a Sensatec trim, the anthracite BMW Individual roof liner, the M Sport steering wheel with shift paddles and interior trim strips in Aluminium Tetragon provide for an intensive driving pleasure ambience. A further exclusive design feature of the BMW M340i xDrive are the front door sills also boasting the model lettering. The digital instrument cluster also bears the lettering “M340i”.

Tech highlights in the new BMW M340i xDrive include the BMW Live Cockpit Professional with a fully digital 12.3-inch instrument display, and the BMW Navigation System Professional with a 10.25-inch touchscreen display. Also available as standard to the new sedan is the Head Up Display feature and the stunning addition of an electric glass roof.


The new BMW M340i xDrive is available in Black Sapphire, Mineral Grey and Mineral White. This ultimate sports sedan is priced at 3,999,000 THB with the BSI Standard package, providing 3 years / 60,000 km. of maintenance and 3 years / unlimited mileage of warranty. Customers can pre-book the new BMW M340i xDrive on 3rd March from 3:40 PM via shop.bmw.co.th.

The BMW Group  
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. 

  
BMW Group Thailand  
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers. 


In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.  
  
BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.

For further information, please contact: 
BMW Group Thailand

1397
www.bmw.co.th     
www.mini.co.th     
www.bmw-motorrad.co.th      

 

Media Contacts: 
Carl Byoir & Associates 
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102) 
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206) 
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125) 
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101) 

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