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All News.Follow BMW latest News.

JULY 2021.

BMW X1 10 Years BSI Campaign

BMW THAILAND COMMEMORATES ITS SUCCESS IN THAILAND’S PREMIUM CAR INDUSTRY WITH AN EXCLUSIVE CAMPAIGN TO EXTEND JOY

The exclusive offer includes an upgraded 10-year BMW Service Inclusive package for the BMW X1 and an additional Ease Your Life campaign offering a 0% down payment scheme for all new vehicle purchases

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BMW Corporate Sales

BMW GROUP THAILAND COMMITS TO HELP BUSINESSES THRIVE WITH EXPANDING CORPORATE SALES TEAM AND CAMPAIGNS TO SUPPORT CUSTOMERS

BMW Group Thailand continues to steer the corporate sales category forward with a firm commitment to help businesses during these uncertain times. With this in mind, the company has set up sales campaigns and financial services offers.

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JUNE 2021.

BMW 2 Series Gran Coupe Launch

BMW THAILAND EXPANDS 2 SERIES LINEUP WITH NEW BMW 220i GRAN COUPE SPORT AS EASE YOUR LIFE CAMPAIGN OFFERS 0% DOWN PAYMENT FOR ALL MODELS

BMW Thailand is introducing the latest member of the BMW 2 Series to Thai shores with the arrival of the new BMW 220i Gran Coupe Sport in CKD form – available at an attractive price of 1,999,000 THB (VAT incl. with BSI Standard Package). To further excite the luxury vehicle segment, BMW Thailand is also announcing a special “Ease Your Life” campaign to offer 0% down payment for all models from now until 30th June 2021.

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BMW and MINI for Vaccination Support

BMW GROUP THAILAND SUPPORTS NATIONAL COVID-19 VACCINATION EFFORTS, PROVIDING BMW AND MINI FLEET FOR HEALTHCARE HEROES AND FOR CAR-SHARING SERVICE TO VACCINATION SITES THROUGH HAUP APP

BMW Group Thailand is continuing its commitment in the fight against COVID-19 alongside Thai society together with HAUPCAR, an app-based car-sharing service provider, offering BMW and MINI fleet as transportation for medical personnel and anyone with vaccination appointment.

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Online Booking Postponement

POSTPONEMENT OF BMW iX xDRIVE50 SPORT AND iX3 M SPORT ONLINE BOOKING TO 7th JULY 2021

BMW Thailand has announced the postponement of BMW iX xDrive50 Sport and BMW iX3 M Sport online booking to 7th July 2021, from 14:00 hrs onward at shop.bmw.co.th.

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MAY 2021.

Nelson's Autohaus Chonburi

NELSON’S AUTOHAUS CHONBURI DOUBLES DOWN ON AFTERSALES SERVICES WITH STATE-OF-THE-ART BMW CERTIFIED BODY AND PAINT CENTRE

BMW Group Thailand – led by Mr. Stefan Sloboda, Director Customer Support – together with authorised BMW dealer Nelson’s Autohaus, led by Mr. Randy Nelson, Managing Director, are raising the bar for BMW aftersales services with a major upgrade in Chonburi in the form of the latest body and paint centre operated by Nelson’s Autohaus Chonburi.

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BMW Drive Recorder

BMW THAILAND EXTENDS SURROUND VISUAL CAPABILITIES WITH BMW DRIVE RECORDER TO CONTINUE JOURNEY OF INNOVATION

BMW Thailand has brought the vision of a more personalised and digitalised future for mobility closer to everyday reality with the introduction of BMW Drive Recorder – a digital service that enables on-board camera system to record 360-degree video footage of the vehicle’s surroundings while driving.

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APRIL 2021.

BMW Q1 2021 Business Result

BMW GROUP THAILAND RETAINS THE NUMBER ONE SPOT IN THE PREMIUM AUTOMOTIVE SEGMENT AND BEST-EVER FIRST QUARTER IN THE HISTORY

BMW Group Thailand is celebrating yet another historic milestone with a blazing start to 2021, setting a new record for first-quarter deliveries on its way to retaining the Number One leader position in the Thai premium automotive segment.

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MARCH 2021.

BMW Service Apprentice Scholarship

BMW GROUP THAILAND AWARDS SCHOLARSHIPS TO VOCATIONAL STUDENTS FROM DON BOSCO TECHNICAL COLLEGE AHEAD OF FIRST FULL DECADE WITH THE BMW SERVICE APPRENTICE PROGRAM.

BMW Group Thailand presented scholarships to 11 vocational students from Don Bosco Technical College in batches 8 and 9 of the BMW Service Apprentice Program in a scholarship award ceremony recently held at BMW Group Thailand Training Center in Pathum Thani province.

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Car and Bike of the Year 2021

BMW GROUP THAILAND MARKS ANOTHER MILESTONE WITH 12 AWARDS FROM CAR & BIKE OF THE YEAR 2021, LED BY THE BMW 745Le xDRIVE M SPORT AS THE BEST HYBRID LUXURY CAR.

BMW Group Thailand continues to underpin its top spot in the premium automotive market with 12 wins from the Car & Bike of the Year 2021 awards.

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BMW & MINI at Motor Show 2021

BMW GROUP THAILAND FLIES THE FLAG FOR M-INSPIRED THRILLS AT 42nd BANGKOK INTERNATIONAL MOTOR SHOW.

BMW Group Thailand is bringing fans and customers along for the next chapter of its journey with an exciting roster of new arrivals that embody an unwavering focus on performance, style, and innovation for the 2021 Bangkok International Motor Show, which will run from March 24 to April 4 at Challenger Halls 1-3, IMPACT Muang Thong Thani.

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BMW & MINI additional highlight

SURPRISE SALVO FROM BMW GROUP THAILAND ARRIVES AT 42nd BANGKOK INTERNATIONAL MOTOR SHOW

BMW Group Thailand’s license to thrill is further extended for the 42nd Bangkok International Motor Show with a second wave of announcements to serve up even more excitement on the road for motoring enthusiasts across Thailand.

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FEBRUARY 2021.

BMW Chinese New Year 2021

BMW THAILAND CELEBRATES 2021 YEAR OF THE OX WITH SPECIAL CHINESE NEW YEAR GREETINGS IN BMW CARS.

BMW Thailand is ushering in the Year of the Ox with a special Chinese New Year message in BMW cars. A full-screen animation on BMW control display, accompanied by pleasant festive music and dazzling ambient lighting orchestration sequence, will be available to kick off this year of great fortune for BMW customers. The special feature will be accessible during a limited time from 12th to 19th February 2021.

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BMW Annual Press Conference

BMW GROUP THAILAND BUILDS UPON HISTORIC YEAR WITH SENSATIONAL NEW ARRIVALS FOR MORE DIVERSE MOBILITY DEMANDS.

BMW Group Thailand is building upon its historic success in 2020 with further expansion of its line-up across all three brands. Coming hot on the heels of the company confirming its capture of the top spot in Thailand’s premium automotive segment, this second batch of 2021’s new arrivals, after the new BMW 5 Series launch in January, further reaffirms BMW Group Thailand’s strategic commitment to the Power of Choice with a breathtaking variety that runs from the pinnacle of luxury to a classic two-wheel cruiser.

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The new BMW M340i xDrive

BMW DEBUTS LOCALLY ASSEMBLED M PERFORMANCE RIDE WITH THE SUPREMELY, STYLISHLY DYNAMIC BMW M340i xDRIVE.

BMW Thailand is putting pedal to the metal on a thrilling journey with Thai motorists with the introduction of the most powerful M Performance 3 Series and the first locally-assembled M Performance model – the BMW M340i xDrive.

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JANUARY 2021.

BMW 5 Series Virtual Launch

BMW THAILAND INVITES CUSTOMERS TO JOIN BMW VIRTUAL EXPERIENCE, THE NEW BMW 5 SERIES ONLINE LAUNCH WITH “CHANGE THE WAY YOU LEAD. LEAD THE WAY YOU CHANGE.” CONCEPT.

BMW Thailand is inviting customers and BMW fans nationwide to be part of the BMW VIRTUAL EXPERIENCE – a first-ever online launch for the new BMW 5 Series, with stories of change relayed through the eyes of iconic figures on three different channels.

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The New BMW 5 Series

BMW THAILAND ROLLS OUT THE NEW BMW 5 SERIES, THE NEXT-LEVEL EXECUTIVE SALOON WITH HEIGHTENED PRESENCE INSIDE AND OUT.

BMW Thailand is embarking on a new chapter in the successful history of its bestselling executive saloon with the new BMW 5 Series. This seventh generation of the 5 Series – offered in 3 variants: BMW 520d M Sport, BMW 530e Elite and BMW 530e M Sport – offers a heightened sense of outward and inward authority along with new driver assistance systems that cement its leading position at the premium end of the executive class in the Thai market.

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BMW Group Thailand Business Results

BMW GROUP THAILAND HAILS LANDMARK 2020 AS IT ATTAINS THE NUMBER ONE SPOT IN THE THAI PREMIUM AUTOMOTIVE SEGMENT.

BMW Group Thailand marked the close of a historic 2020 as the Number One manufacturer in Thailand’s premium automotive segment. From January to December 2020, the company recorded a total of 12,426 BMW and MINI deliveries, increasing its segment share to over 51.2% amidst the most challenging year in the industry’s history.

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