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FEBRUARY 2021.

BMW Chinese New Year 2021

BMW THAILAND CELEBRATES 2021 YEAR OF THE OX WITH SPECIAL CHINESE NEW YEAR GREETINGS IN BMW CARS.

BMW Thailand is ushering in the Year of the Ox with a special Chinese New Year message in BMW cars. A full-screen animation on BMW control display, accompanied by pleasant festive music and dazzling ambient lighting orchestration sequence, will be available to kick off this year of great fortune for BMW customers. The special feature will be accessible during a limited time from 12th to 19th February 2021.

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BMW Annual Press Conference

BMW GROUP THAILAND BUILDS UPON HISTORIC YEAR WITH SENSATIONAL NEW ARRIVALS FOR MORE DIVERSE MOBILITY DEMANDS.

BMW Group Thailand is building upon its historic success in 2020 with further expansion of its line-up across all three brands. Coming hot on the heels of the company confirming its capture of the top spot in Thailand’s premium automotive segment, this second batch of 2021’s new arrivals, after the new BMW 5 Series launch in January, further reaffirms BMW Group Thailand’s strategic commitment to the Power of Choice with a breathtaking variety that runs from the pinnacle of luxury to a classic two-wheel cruiser.

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The new BMW M340i xDrive

BMW DEBUTS LOCALLY ASSEMBLED M PERFORMANCE RIDE WITH THE SUPREMELY, STYLISHLY DYNAMIC BMW M340i xDRIVE.

BMW Thailand is putting pedal to the metal on a thrilling journey with Thai motorists with the introduction of the most powerful M Performance 3 Series and the first locally-assembled M Performance model – the BMW M340i xDrive.

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JANUARY 2021.

BMW 5 Series Virtual Launch

BMW THAILAND INVITES CUSTOMERS TO JOIN BMW VIRTUAL EXPERIENCE, THE NEW BMW 5 SERIES ONLINE LAUNCH WITH “CHANGE THE WAY YOU LEAD. LEAD THE WAY YOU CHANGE.” CONCEPT.

BMW Thailand is inviting customers and BMW fans nationwide to be part of the BMW VIRTUAL EXPERIENCE – a first-ever online launch for the new BMW 5 Series, with stories of change relayed through the eyes of iconic figures on three different channels.

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The New BMW 5 Series

BMW THAILAND ROLLS OUT THE NEW BMW 5 SERIES, THE NEXT-LEVEL EXECUTIVE SALOON WITH HEIGHTENED PRESENCE INSIDE AND OUT.

BMW Thailand is embarking on a new chapter in the successful history of its bestselling executive saloon with the new BMW 5 Series. This seventh generation of the 5 Series – offered in 3 variants: BMW 520d M Sport, BMW 530e Elite and BMW 530e M Sport – offers a heightened sense of outward and inward authority along with new driver assistance systems that cement its leading position at the premium end of the executive class in the Thai market.

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BMW Group Thailand Business Results

BMW GROUP THAILAND HAILS LANDMARK 2020 AS IT ATTAINS THE NUMBER ONE SPOT IN THE THAI PREMIUM AUTOMOTIVE SEGMENT.

BMW Group Thailand marked the close of a historic 2020 as the Number One manufacturer in Thailand’s premium automotive segment. From January to December 2020, the company recorded a total of 12,426 BMW and MINI deliveries, increasing its segment share to over 51.2% amidst the most challenging year in the industry’s history.

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