Motor Expo 2019 BMW, MINI and BMW Motorrad
Photo Release | 2019.11.28

BMW Group Thailand unveils the latest premium vehicle lineup at the 36th Thailand International Motor Expo – led by the new BMW X3 M and the new BMW X4 M

Photograph shows from left; Khun Prapongse Maijarern, Vice Chairman of Motor Expo Organizing Committee: Operation; Mr. Galdric Donnezan, Sales and Marketing Director, BMW Thailand; Mr. Alexander Baraka, President, BMW Group Thailand; Khun Kwanchai Paphatphong, Chairman of Motor Expo Organizing Committee; Khun Chalatchai Paphatphong, Vice Chairman of Motor Expo Organizing Committee: General Administration and Khun Chamaiporn Paphatphong, Motor Expo Director of Marketing Relations

 

Bangkok. BMW Group Thailand brought its state-of-the-art premium automotive technologies to the 36th Motor Expo – held at Challenger Halls 1-3, Impact, Muang Thong Thani from November 29 to December 10, 2019. The highlights included special offers and new arrivals from its three brands such as the new BMW X3 M and the new BMW X4 M, the latest members of M family that combine the practicality of the Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) with the powerful DNA of BMW M, joined by fresh faces from MINI with the new MINI Clubman as well as racetrack thoroughbreds in the new MINI John Cooper Works Clubman and Countryman. Meanwhile, BMW Motorrad has unveiled the latest bikes - the new BMW R 1250 RT and the BMW S 1000 RR.

 

Joining the new BMW X3 M and the new BMW X4 M for the new lineup are the Anniversary edition with exclusive BMW Individual fittings, BMW M5 Edition 35 Years and the new BMW X5 xDrive45e M Sport, the second generation of the BMW X5 with an electrified drivetrain.

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The new BMW X3 M
The new BMW X4 M
The BMW M5 Edition 35 Years
The new BMW X5 xDrive45e M Sport
MINI John Cooper Works Countryman

  

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group Thailand
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

In 2018, BMW Group Thailand reached new all-time highs with 12,036 BMW deliveries, representing a 20% increase year-on-year and the highest growth rate across BMW’s global networks for the second consecutive year. The sales of BMW plug-in hybrid vehicles (PHEV) also achieved a record-high growth rate of 122% in Thailand over the past year. While MINI and BMW Motorrad also achieved the new record in sales with 1,051 vehicles MINI deliveries (growing sales by 4% year-on-year) and 2,154 BMW Motorcycles deliveries (growing sales by 8% year-on-year).

 

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.

 

BMW Group Manufacturing Thailand produces the following 14 models: BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 530e and BMW X5 xDrive45e M Sport.

 

For further information, please contact:
BMW Group Thailand

1-800-269-269
www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th

 

Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com, nsirisombut@carlbyoir.com

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