The all-new BMW 320d Sport
Price: THB 2,959,000 (VAT incl. with BSI Standard Package)
The all-new BMW 330i M Sport
Price: THB 3,359,000 (VAT incl. with BSI Standard Package)
Over the past 40 years, no single model has embodied the concept of the Ultimate Driving Machine better than the BMW 3 Series with its modern design, agile handling, exceptional efficiency and innovative equipment features – all signature characteristics of a BMW. Today, the seventh-generation BMW 3 Series is ready to excite Thai fans yet again with a new design language, enhanced sporting prowess, improved driving dynamics, and trailblazing connectivity technology to better present the essence of the BMW brand.
The all-new BMW 3 Series expresses its sporting prowess through the brand-new exterior design. A combination of precisely drawn lines and strikingly contoured surfaces create a modern interpretation of the sporting aesthetic. The front of the car exudes a more aggressive appearance with larger BMW kidney grill elements framed by a single surround and split up by wide bars that link to the visually smaller interpretation of LED headlights. Another feature treated to a striking new look is the Hofmeister kink – BMW’s unique window frame that is now integrated into the C-pillar, giving the rear doors a “freestanding” glass edge while horizontal lines and the slim, stylishly darkened light units housing L-shaped LED taillights, along with the twin-pipe exhaust system, give the rear a wide and athletic stance.
The body structure and chassis technology of the all-new BMW 3 Series have been developed to offer enhanced driving dynamics, agile handling characteristics, high-precision steering and superior braking performance. The foundations for these attributes are provided by weight optimization, a low center of gravity, and a perfect 50:50 front/rear weight distribution. Moreover, the body weight of the all-new BMW 3 Series has been reduced by as much as 55 kilograms which is achieved through the use of high-strength steels and aluminum in components such as the hood and front fenders. The optimization of its aerodynamic characteristics also helps to reduce the drag coefficient (Cd) of the BMW 3 Series sedan to a low 0.26, a decrease of 0.03 Cd over the previous BMW 3 Series, from the use of Air Curtains at the front of the car and the latest generation of active air flap control, which extends across the BMW kidney grille and lower air intake.
The all-new BMW 3 Series boasts a new powertrain technology with higher output and available in two engine variants. The BMW 320d Sport is powered by a 4-cylinder diesel engine delivering maximum output at 140 kW / 190 hp at 4,000 rpm and a maximum torque of 400 Nm at 1,750 – 2,500 rpm, sending the car from 0 to 100 km/h within 6.8 seconds and hitting a top speed of 240 km/h. The BMW 330i M Sport’s 4-cylinder petrol engine provides ample power with up to 190 kW / 258 hp at 5,000 – 6,500 rpm plus a peak torque of 400 Nm at 1,550 – 4,400 rpm. This enables the car to accelerate from a standstill to 100 km/h in 5.8 seconds on its way to a top speed of 250 km/h. Both variants come equipped with the Driving Experience Control switch, which allows the driver to choose joy on the road in their style from COMFORT, SPORT and ECO PRO driving modes.
The all-new BMW 320d Sport comes with 18-inch light alloy V-spoke wheels and BMW Individual high-gloss Shadow Line trim for the side window surrounds, plus kidney grille bars and trim elements for the air intakes in High-gloss Black. The interior is in matching high-gloss black trim strips, sports leather steering wheel, sports seats for driver and front passenger, and interior trim finishers Aluminium 'Mesheffect'. Meanwhile, the BMW 330i M Sport stands out with its M Sport enhancement for both sporty appearance and ability. This includes M Sport suspension, brakes and aerodynamics kit, along with 18-inch M light alloy Double-spoke wheels, M leather steering wheel, an anthracite-colored BMW Individual headliner and interior trim strips in Aluminum Tetragon.
The cockpit puts a greater emphasis on driver focus with the newly designed instrument cluster and Control Display. There is also significant increase in comfort for both the driver and passengers as the all-new BMW 3 Series now offers more space in all dimensions, including a boot capacity of 480 liters with better usability than the predecessor model, 40:20:40 folding rear seat backrests, and premium interior ambience with ambient light and 3-zone automatic air-conditioning.
In addition, the BMW 330i M Sport is equipped with BMW Live Cockpit. A full range of connectivity features is supported by the BMW Operating System 7.0 software, which changes the content on display to match the driving modes and functions in active use. For example, the SPORT mode will show data on vehicle speed and engine RPM on the Control Display, while the ECO PRO mode offers up information on fuel consumption and management.
The BMW Intelligent Personal Assistant is now available in the all-new BMW 330i M Sport as part of the new BMW Operating System 7.0 and in conjunction with the Live Cockpit Professional. The BMW Intelligent Personal Assistant will enable the use of more natural voice commands and offer a range of other intelligent functions. BMW’s Intelligent Personal Assistant learns routines and habits and is subsequently able to apply them in the appropriate context. Saying “Hey BMW, I’m cold” will prompt the BMW Intelligent Personal Assistant to adjust the temperature inside the car accordingly. The assistant will benefit from constant technical upgrades and be able to learn more and more preferences and favored settings.
The all-new BMW 3 Series also offers an expanded range of driver assistance systems, including Parking Assistant (in BMW 330i M Sport), Park Distance Control (in BMW 320d Sport), Person Warning with City Braking Function, and the latest connectivity technology BMW ConnectedDrive as well as wireless charging for the BMW 330i M Sport.