BMW Xpo 2019
Press Release | 2019.09.02

BMW Thailand forges ahead with its latest automotive lineup at the BMW Xpo 2019 led by the new ultra-sporty BMW 8 Series Convertible

BMW Thailand led by Mr. Galdric Donnezan (2nd left), Sales and Marketing Director announced its premium automotive lineup expansion at the BMW Xpo 2019, which is being held at CentralWorld from September 12-15, 2019. The highlight this year is the new BMW M850i xDrive Convertible, an open-top sports car which explores the highest reaches of dynamic flair, emotionality and exclusivity, along with the full range of BMW models plus many exclusive offers to provide a truly superb automotive experience for Thai customers.

 

Photograph shows from left; Khun Prapatsara Aramvongsamut, General Manager Sales, BMW Thailand; Mr. Galdric Donnezan, Sales and Marketing Director, BMW Thailand; Mr. Björn Antonsson, Chief Executive Officer, BMW Financial Services Thailand; Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand; and Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand

 

Bangkok. BMW Thailand continues to expand its premium automotive lineup and promises to excite Thai fans at the BMW Xpo 2019, which is being held at CentralWorld from September 12-15. This year, the legacy of the BMW’s distinctive ultimate driving pleasure is raised another level with the new BMW M850i xDrive Convertible, an open-top sports car which explores the highest reaches of dynamic flair, emotionality and exclusivity. Also showcased at the BMW Xpo 2019 is the full range of BMW models plus many exclusive offers to provide a truly superb automotive experience for Thai customers.

 

Mr. Galdric Donnezan, Sales & Marketing Director, BMW Thailand, said, “For a decade, the BMW Xpo has been a special occasion, one where fans can get up close with the most complete lineup of BMW models and innovations under one roof. The highlight this year – the BMW 8 Series Convertible – is the redefined statement of our clear and precise design language combined with the extensive range of BMW’s latest driver assistance technologies. We have been serving the Thai market with an array of the ultimate BMW driving machines ranging from the all-new BMW 3 Series with enhanced sporting prowess and the brand-new exterior design to the first-ever BMW X7, the largest member of the X family that has been raising the bar of the modern luxury Sports Activity Vehicle (SAV) experience since the beginning of this year. With the new automotive innovations we have to offer, there is no doubt that we will continue to build on the momentum in the Thai market in the months to come.”

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BMW Xpo 2019

The new BMW M850i xDrive Convertible

Price: THB 13,499,000 (VAT incl. with BSI Standard Package)

 

In 2018, Thailand saw the redefinition of the legendary BMW 8 Series with the launch of the BMW M850i xDrive Coupe. This year, the embodiment of elegance and sportiness is reintroduced in an open-top driving experience - the new BMW M850i xDrive Convertible. This second model in the new BMW 8 Series luxury-class line-up blends ultra-sporty driving properties with distinctive design elegance and offers an exclusive passport to BMW driving pleasure and a full-blooded open-top driving experience.

 

Boasting open-air driving pleasure for four people, the new BMW M850i xDrive Convertible comes with a classical soft-top roof that is fully electric, extremely quiet, lightweight and provides superb acoustic insulation. The roof opens and closes in 15 seconds at the touch of a button and when travelling at up to 50 km/h. A pop-up wind deflector in the rear is fitted as standard to enhance comfort and reduce turbulence when the roof is down.

 

The BMW 8 Series Convertible cuts an impressive figure with both the roof up or down. When the soft-top roof is closed, it sits taut over the interior, thus retaining its coupé-like silhouette without compromising on design. Sporting the same distinctive design language as its coupe sibling, the BMW M850i xDrive Convertible flaunts an impressive figure with elegantly flowing lines and precise contours on the long bonnet and along the low-slung body. The signature kidney grille is enlarged for a dramatic first look and flares out as it descends to emphasize the vehicle’s low centre of gravity. The large air intakes enhance the capabilities of the aerodynamics complemented by the additional front spoiler to further minimize lift at the front axle.

 

The exterior adds even more sportiness through full LED headlights with BMW Laserlight that are the slimmest headlights of any BMW model to date. Both light tubes are used to generate the daytime driving lights as well as the low and high beams with High-beam assistant, thereby creating the signature brand look at all times. The focus on sporting prowess is also expressed through the 20-inch Y-spoke M light alloy bicoloured wheels, the M Aerodynamics package and the M Sport brake with exclusive accents of BMW Individual high-gloss Shadow Line.

 

The BMW M850i xDrive Convertible channels its power through the BMW TwinPower Turbo 8-cylinder petrol engine with M Performance enhancements and 8-speed Steptronic sport transmission. The supreme power is propelled by the characteristic 4.4-litre engine delivering maximum output of 390 kW/530 hp at 5,500 – 6,000 rpm and maximum torque of 750 Nm at 1,800 – 4,600 rpm. The open-top 8 Series races from a standstill to 100 km/h within 3.9 seconds at the top speed of 250 km/h.

 

Dynamic performance is underlined with Driving Experience Control consisting of ADAPTIVE mode with set-up differentiation between COMFORT and ECO Pro modes at one end and SPORT and SPORT+ modes at the other for effortless handling in urban traffic and a high level of long-distance comfort. The driving dynamics and stability is further enhanced by Adaptive M suspension Professional, Integral Active Steering and M sport differential for more agile maneuver in every turn.

 

Crafted to the highest exclusivity, the new BMW M850i xDrive Convertible is decked with glass application “CraftedClarity” for interior elements creating a luxurious ambience and adorning the gear selector with an illuminated ‘8’, the iDrive Controller, the start/stop button and the volume control for the audio system. The instrument panel is composed of a clearly structured arrangement of controls underscoring the focus on the driver. The new 8 Series Convertible also comes fitted with redesigned front and rear sports seats with low seating position in Merino leather trim and stainless steel interior trim finishers.

 

Bringing the best of BMW advanced driver assistance technology, the BMW M850i xDrive Convertible is fitted with Parking Assistant Plus and Driver assistant systems, which include Person Warning with City Braking Function, Rear-Collision Prevention, Lane Departure Warning, Blind Spot Detection, Crossing-traffic warning rear, Speed limit info and no-overtaking indicator. Seamless connectivity provided by BMW ConnectedDrive, BMW Live Cockpit Professional featuring a fully digital 12.3-inch instrument display, a 10.25-inch Control Display, the latest version of the BMW Head-Up Display, and the latest iDrive system come equipped as standard in the new open-top BMW 8 Series.

BMW Xpo 2019
BMW Xpo 2019
BMW Xpo 2019
BMW Xpo 2019
BMW Xpo 2019
BMW Xpo 2019
BMW Xpo 2019

Special offers at the BMW Xpo 2019

Customers purchasing a BMW during the BMW Xpo 2019 with vehicle handover within September 30, 2019 will be able to take advantage of these exclusive offers:

 

1. Choose your Complimentary Upgrade

Customers booking a BMW with the purchase of BSI Ultimate Package – which offers 5 years / 100,000 km of maintenance and 5-year warranty with unlimited mileage – will be able to choose the complimentary upgrade from the options below:

  • Option 1: An extension of BSI maintenance to 6 years / 120,000 km and warranty coverage of 6 years / unlimited mileage, an option perfect for long-distance usage.
  • Option 2: An extension of BSI maintenance extension to 10 years / 100,000 km and warranty coverage of 5 years / unlimited mileage, which is suitable for short-distance usage.

 

2. Choose your World

All BMW bookings will be entitled to take part in an exclusive lucky draw for a chance to win THB 1-million worth of air tickets in cooperation with Thai Airways. Winning customers can redeem THB 1-million credit for any travel class to any destination offered by Thai Airways, valid for 2 years.

* Lucky Draw prize is non-transferable and has no cash redemption value.

 

3. Special Offers from BMW Financial Services Thailand

The following models will be eligible for 0% interest rate for 3 years:

  • BMW 320d GT Luxury
  • BMW X1 sDrive18d xLine
  • BMW X1 sDrive20d M Sport

 

The following models will be elligible for 0% interest rate for 5 years

  • BMW 520d M Sport
  • BMW 530e M Sport

 

The BMW X3 will also be elligible for the BMW Freedom Choice programme that guarantees future value at 50%, terms and conditions apply.

For more information and photos, please download via https://bit.ly/2ZGq6Pq or scan the QR code below

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

In 2018, BMW Group Thailand reached new all-time highs with 12,036 BMW deliveries, representing a 20% increase year-on-year and the highest growth rate across BMW’s global networks for the second consecutive year. The sales of BMW plug-in hybrid vehicles (PHEV) also achieved a record-high growth rate of 122% in Thailand over the past year. While MINI and BMW Motorrad also achieved the new record in sales with 1,051 vehicles MINI deliveries (growing sales by 4% year-on-year) and 2,154 BMW Motorcycles deliveries (growing sales by 8% year-on-year).

 

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.

 

BMW Group Manufacturing Thailand produces the following 13 models: BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, and BMW X3. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 530e and BMW 740Le.

 

For further information, please contact:
BMW Group Thailand
1-800-269-269

www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th

 

Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com, nsirisombut@carlbyoir.com

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