From left to right
1. Khun Jatupon Puttaviboon, General Manager Dealer Development, BMW Group Thailand
2. Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand
3. Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand
4. Mr. Björn Antonsson, Chief Executive Officer, BMW Financial Services Thailand
5. Mr. Stefan Teuchert, President, BMW Group Thailand
6. Mr. Markus Glaeser, Head of BMW Motorrad Thailand
7. Mr. Lars Nielsen, Sales and Marketing Director, BMW Thailand
8. Khun Preecha Ninatkiattikul, General Manager MINI Thailand
9. Khun Prapatsara Aramvongsamut, General Manager Sales, BMW Thailand
10. Mr. César Badilla, Director Aftersales, BMW Group Thailand
• BMW Group Thailand achieved the best-ever January with 745 BMWs and MINIs, +22% growth year-on-year.
• BMW Motorrad Thailand sets a new record high over 3 digits in January for the first time with 110 deliveries, +22% growth year-on-year.
• The all-new BMW 5 Series, the all-new MINI Countryman and the new BMW R nineT Racer and BMW R nineT Pure spearhead a lineup of premium automotive innovations coming to the Thai market in 2017.
Bangkok. BMW Group Thailand has begun the new year with the best-ever start to the year with 745 BMW and MINI car deliveries, achieving an impressive +22% growth year-on-year. For BMW Motorrad Thailand, the growth of +22% in January 2017 compared to the same month last year lifted the total deliveries over 3 digits for the first time in January to deliver 110 motorcycles, a new record high after its achievement as the third fastest growing market for BMW Motorrad worldwide in 2016. Meanwhile, the BMW Group worldwide achieved the best-ever start to the year with January figures showing increased deliveries in all world regions.
Mr. Stefan Teuchert, President, BMW Group Thailand said, “BMW Group is building upon the successes of 2016 with the best-ever sales figure in January 2017 with 163,288 deliveries for the BMW Group – an increase of 6.8% from the previous year. In Thailand, we have also started the year superbly with the best-ever record for January. A good start to the year 2017 gives us a clear indication of robust market demand for our products across the ranges.“
“BMW’s growth in Thailand reflects the exceptional level of demand and trust that our vehicles enjoy among Thai consumers. We will continue to build on our success with a continued commitment to create world-class, premium automotive innovations in the years to come. For the rest of 2017, more than 20 new models will be launched during the year. We are certain that this year will be another remarkable year of success for BMW Group Thailand and worldwide”.
A key highlight for BMW this year is the launch of the all-new BMW 5 Series in Thailand. With the BMW EfficientLightweight design and engineering concept, which calls for the increased use of aluminum and high-strength steel, the all-new BMW 5 Series has shed 100 kilograms of its predecessor’s curb weight and now offers exceptional torsional stiffness to combine with a wonderfully dynamic driving experience and the long-distance comfort for which the BMW 5 Series is renowned.
MINI Thailand is set to unveil the all-new MINI Countryman, for the first time in Thailand during the Bangkok International Motor Show 2017, while BMW Motorrad will be presenting the two variants of the BMW R nineT – including the BMW R nineT Racer and BMW R nineT Pure – in March.
BMW Financial Services Thailand
Mr. Björn Antonsson, Chief Executive Officer of BMW Financial Services Thailand commented, “Strong collaboration between BMW Group Thailand and our BMW, MINI and BMW Motorrad dealer network allows us to fully integrate our financial products and processes to successfully support our dealers in their business growth as well as to support our private and corporate customers with an extensive product portfolio.”
“We are happy to announce that BMW Financial Services Thailand had another record year in 2016, in which we celebrated our 15th anniversary in Thailand. BMW Financial Services Thailand has grown up to an overall portfolio of 35.9 billion Baht in 2016 and we expect to continue this strong growth also in 2017.”
“Our target is to take care of customers and to make ownership of a BMW, MINI or BMW Motorrad as convenient as possible via tailor-made products and on-going campaigns in response to the needs of new and existing customers. BMW Financial Services Thailand will continue to launch a variety of programs to support the customer loyalty.”
“In order to further deliver benchmark services, BMW Financial Services Thailand has substantially invested in information technology in the past years, supporting processes with close collaboration between our Customer Interaction Centre (CIC) and our dealers, therefore enabling us to support our customers effectively.”
New vehicle highlights arriving in 2017
The all-new BMW 5 Series sedan: BMW 530i M Sport and BMW 520d Luxury
In addition to being 100 kilograms lighter than its predecessor, the all-new BMW 5 Series sedan features a low center of gravity, BMW’s hallmark even weight distribution and lowest drag coefficient in its class, offering superior driving pleasure and extensive comfort for passengers.
The all-new BMW 5 Series also features the latest-generation iDrive system, displaying navigation, telephone, entertainment features, and vehicle functions on a high-resolution 10.25-inch screen. The system can be operated using the iDrive Controller, by voice command or gestures, or by touching the display controls directly.
Headlights of The all-new BMW 5 Series comes with Adaptive LED Headlights with variable light distribution including adaptive roundabout lights and BMW Selective Beam anti-dazzle high beam with a range of up to 500 meters.
Maximizing the levels of on-board comfort are extended storage options and greater legroom for rear-seat passengers. Special Synergy Thermoacoustic Capsule (SYNTAK) engine encapsulation technology bring about another noticeable reduction in noise levels inside the car.
The petrol-powered BMW 530i M Sport packs a two-liter, four-cylinder engine that develops a peak torque of 350 Nm (258 lb-ft) and generates a maximum output of 185 kW/252 hp. Its fuel consumption comes in at 17.5 km/liter with CO2 emissions of 129 g/km – down more than 11 per cent on its predecessor’s figures. The BMW 530i accelerates from 0 100 km/h in 6.2 seconds on its way to a top speed of 250 km/h.
BMW 530i M Sport: THB 4,399,000 (VAT incl.)
The two-litre four-cylinder diesel engine powering BMW 520d Luxury develops 140 kW/190 hp and a peak torque of 400 Nm. With the 8-speed Steptronic gearbox specified, its fuel consumption is 20.0 km/liter and CO2 emissions is 132 g/km. The sedan accelerates from 0 100 km/h in 7.5 seconds and top speed is 235 km/h.
BMW 520d Luxury: THB 3,899,000 (VAT incl.)