Press release | 2022.10.25

BMW Thailand led by Mr. Alexander Baraka (3rd from left) President and CEO of BMW Group Thailand joined the launch of the first-ever BMW i7 at Parc Paragon, Siam Paragon.

Press release | 2022.10.25

BMW Thailand provides best value with superior service through BSI packages at lower price range than the premium market

Bangkok. BMW Thailand continues its commitment to providing customers with complete peace of mind and the best value for money, with premium services through specifically designed BMW Service Inclusive Packages. The packages will offer customers the benefits and premium quality of maintenance services delivered by skilled technicians with authentic BMW parts while being worry-free regarding maintenance costs. However, external factors relating to the global economy, such as continued inflation and rising interest rates throughout the world, have resulted in price adjustments for some packages – which will be maintained at the same prices until 30 October 2022.

Mr. Alexander Baraka, President and CEO, BMW Group Thailand, said: “BMW Group Thailand is continuously committed to enhancing the ultimate customer experience in line with the company's mission to provide best-in-class products and services. Our leadership in the premium segment reflects the agility with which we have transformed ourselves during unprecedented events as well as our ability to offer service that truly satisfies customer demands. This pricing adjustment will not only provide customers with superior service in the packages but will also give them the best value, with attentive service both online and offline at lower prices within the overall premium market.”

Customers will also realise a perfect driving experience on every journey nationwide, with speedy and quality service through BMW Roadside Assistance from BMW authorised dealers. Temporary replacement will be arranged if the service cannot be completed within 48 hours or up to five days – three weekdays and a weekend (service limited to Bangkok only). In the case where the vehicle is immobilized more than 100 km from their residence, customers can select either getting a replacement or tickets for public transport – including air tickets.


The BSI package price for selected BMW models to be delivered beginning 1 November 2022, will be adjusted, with the BSI Standard package offering up to 3 years/60,000 km of maintenance and an unlimited mileage warranty for up to 3 years, and customers could choose to upgrade to the BSI Ultimate package offering up to 5 years/100,000 km of maintenance and an unlimited mileage warranty for up to 5 years. Customers can also enjoy the BSI Standard package up to four years of unlimited mileage warranty and eight years of warranty for the high-voltage battery for BEV Models. The overall price of each package is as follows:

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BSI Package
Warranty Coverage
New price (baht)

*VAT included, effective from 1 November 2022 onwards.
** The above package should be purchased within 90 days from the delivery date of the vehicle.
***Terms and conditions apply.


For more information, please contact authorised BMW dealers or call BMW Contact Centre on 1397.


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  • The BMW Group     

    With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites all over the world; the company has a global sales network in more than 140 countries.     
    In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion.  As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.   

    The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.  

    BMW Group Thailand     

    BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The four entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers, and BMW Parts Manufacturing (Thailand) Co., Ltd., with responsibility for supplying components for the assembly of BMW Motorrad vehicles at BMW Group Manufacturing Thailand’s Plant in Rayong.

     In 2021, BMW Group Thailand recorded a stable performance with 11,032 BMW and MINI registrations. A total of 9,982 BMW vehicles and 1,050 MINI vehicles were registered last year. BMW Motorrad Thailand maintained its performance in 2021 with 1,197 motorcycle registrations.  

    On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labour, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network over 30 production sites worldwide. 

    BMW Group Manufacturing Thailand produces the following 18 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X6 and BMW X7. For BMW Motorrad, the BMW  F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.     

    For further information, please contact:   
    BMW Group Thailand    

    Media Contacts:   
    Carl Byoir & Associates   
    Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)   
    Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)  
    Nawapas Seesarin (08-2654-9447 or 0-2627-3501 ext. 126)
    Jirawat Akachan (09-3636-1241 or 0-2627-3501 ext. 101),,,