Press release | 2022.10.11

BMW Thailand led by Mr. Alexander Baraka (3rd from left) President and CEO of BMW Group Thailand joined the launch of the first-ever BMW i7 at Parc Paragon, Siam Paragon.

Press release | 2022.10.11

BMW Thailand unveils first-ever BMW i7, offering new level of driving experience with elegance, driving dynamics and cutting-edge technologies

BMW Thailand led by Mr. Alexander Baraka (3rd from left) President and CEO of BMW Group Thailand joined the launch of the first-ever BMW i7 at Parc Paragon, Siam Paragon.

From left  

  1. Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand

  2. Mr. Galdric Donnezan, Sales and Dealer Network Development Director, BMW Thailand

  3. Mr. Alexander Baraka, President and CEO of BMW Group Thailand

  4. Mr. Björn Antonsson, Chief Executive Officer, BMW Financial Services Thailand

  5. Khun Preecha Ninatkiattikul, Director of Marketing, BMW Thailand


Bangkok. BMW Thailand is ushering in a new era in the luxury segment with the launch of the first-ever BMW i7. The latest all-electric model now offers a breadth of experience in terms of driving dynamics, progressive luxury, and unmatched feel-good ambiance. The newly launched models – including the BMW i7 xDrive60 M Sport (First Edition), the BMW i7 xDrive60 M Sport, and the BMW i7 xDrive60 M Sport Gran Lusso – present their myriad characteristics – from elegant, modern, and sustainable to expressive, sporty, and dynamic – are now brought prominently to the forefront, cementing BMW’s leading position in the luxury EV segment in the Thai market.

Mr. Alexander Baraka, President and CEO, BMW Group Thailand, said: “The first-ever BMW i7 stands for BMW's innovative strength and is a model that will mark the beginning of a new era in the automotive industry. Today, the model is being premiered to Thai fans in the all-electric drive version for the first time ever. The models are absolutely trail-blazing in every respect, characterised by unique elegance, comfort, driving pleasure and superior technologies in conjunction with an electric drive system. The first-ever BMW i7 is the ideal vehicle that embodies the very definition of forward-thinking – one that appeals to those who want to take on challenges more responsibly and view modern mobility as a way to experience unique moments on every occasion

Launched under the 'FORWARDISM' concept, the first-ever BMW i7 is highlighted by the way BMW has advanced to a new era of Sheer Driving Pleasure and individual mobility in the luxury segment. Embracing the constantly evolving challenges, the first-ever BMW i7 aspires to reassure lasting joy for tomorrow and beyond, with the ultimate goal of providing the best possible driving experiences with an unwavering commitment to sustainability. The launch marks not only a new milestone for our iconic models but also the beginning of yet another exciting chapter for BMW Thailand in our mission to bring about the Future of Mobility."


BMW i7 xDrive60 M Sport (First Edition):
Price: THB 7,599,000 (VAT incl. with 4-year unlimited mileage BSI Standard Package)  

BMW i7 xDrive60 M Sport:
Price: THB 7,849,000 (VAT incl. with 4-year unlimited mileage BSI Standard Package)  

BMW i7 xDrive60 M Sport Gran Lusso:
Price: THB 8,599,000 (VAT incl. with 4-year unlimited mileage BSI Standard Package)

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The first-ever BMW i7 is now available in Thailand in three variants: the BMW i7 xDrive60 M Sport (First Edition), the BMW i7 xDrive60 M Sport, and the BMW i7 xDrive60 M Sport Gran Lusso. The first-ever BMW i7 is pioneering new ways to enjoy driving pleasure, unrivalled long-distance comfort, and a cutting-edge digital experience. The generation change at the pinnacle of BMW’s model range is wrapped up in a new definition of luxury that focuses on the individual and their personal attitudes, needs and emotions. In addition to presence, elegance and exclusive premium quality, there is a progressive approach characterised by innovations that directly enhance the user experience, wide-ranging connectivity, and the standard-setting sustainability of the car.

As the top-of-the-line sedan, the first-ever BMW i7 is packed with luxury features that focus on the essentials in its exterior and interior design, and sports eye-catching design accents. The vehicle comes with an array of standard options including, an M high-gloss Shadowline and an M rear spoiler emphasising the premium-quality and dynamic appearance of the vehicle. The horizontal alignment of all rear elements emphasises the breadth and authority of the model. A horizontal chrome bar boldly extends across the entire width of the vehicle, thereby creating an optical connection between the lights. For the first time, the ‘L’ shape of the light bars is also continued in the glass geometry, which gives the rear lights an even more striking appearance.

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The characteristic design elements of twin round headlights and BMW grille with an illuminated contour have been completely reinterpreted to achieve a modern and distinctive look. Adaptive LED headlights are standard and feature a cornering function. They are made using Swarovski crystals known as ‘Iconic Glow’, meaning the 22 LED backlights lighting up the crystals from behind, combined with the lit-up grille, create an unmistakable light graphic. Aside from their elaborate workmanship, their extraordinary properties are an essential element of the new ‘Great Entrance Moment’: a light show begins as the driver approaches the car – from the kidney grille to the crystal headlights right up to a side carpet of light in the form of overlapping crystals. Additionally, the first-ever BMW i7 exclusively offers a comfort access system, which enables drivers to enter the car without holding the remote control, and a soft-close function for doors, which provides passengers with peace of mind by automatically closing the doors softly and quietly. Creating unprecedented convenience, Automatic Doors are also available in the i7 xDrive60 M Sport and the i7 xDrive60 M Sport Gran Lusso.

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The first-ever BMW i7 comprises two electric motors with a combined capacity of 400 kW/544 hp and a torque of 745 Nm, allowing for rapid initial acceleration. The model comes with BMW xDrive electric all-wheel drive and automatic transmission. The fifth generation of BMW eDrive technology, which already provides for sustainable driving pleasure in the BMW iX, generates a high voltage battery energy of 105.7 kWh. The lithium-ion battery, which is flattened within the vehicle's underbody, and the efficiency of the drive system result in combined electric energy consumption of 19.6-18.4 kWh/100 km, with a driving range of up to 625 kilometres (WLTP). The model accelerates from 0-100 km/h in 4.7 seconds, with a top speed of 240 km/h.

The model is fitted as standard with the Driving Assistant Professional along with Active Cruise Control with Stop & Go function. Integral Active Steering also assists with manoeuvring, especially in tight corners or when parking a car. The adaptive two-axle air suspension is included in three variants. The active chassis technology of the Executive Drive Pro, exclusively offered for the BMW i7 xDrive60 M Sport Gran Lusso, delivers a driving experience of unrestricted comfort and dynamics in every situation. Peace of mind is further ensured with numerous safety systems in all models, such as crash sensors, side impact protection, acoustic protection for pedestrians, passive protection for pedestrians, and Dynamic Stability Control (DSC). In addition, an anti-lock braking system (ABS) helps prevent the wheels from locking up whenever drivers hit the brakes and the Brake Assist helps to increase the brake force during braking, thereby shortening the braking distance. The BMW i7 xDrive60 M Sport Gran Lusso comes equipped with 21-inch M aerodynamic wheels in Multicolour Titanium Bronze 3D polished buff; while the BMW i7 xDrive60 M Sport (First Edition) and the BMW i7 xDrive60 M Sport feature 21-inch M light alloy wheels in bicolour.

The first-ever BMW i7 integrates the latest innovations in the field of digitalisation to deliver the optimum environment for driving pleasure and long-distance comfort while also creating an innovative user experience. This is possible with new ‘My Modes’ and the latest generation of the BMW iDrive operating system. The system enables the driver to precisely customise the car’s driving characteristics and interior ambience. With the fully digital BMW Curved Display, the innovative BMW Interaction Bar, the enhanced capabilities of the BMW Intelligent Personal Assistant, the latest version of the BMW Head-Up Display, and the Augmented View function available for the first time on the information display behind the steering wheel, intuitive dialogue between the driver and vehicle has reached a new level. And much more besides: in the first-ever BMW i7, BMW IconicSounds Electric allows passengers to experience a driving sound composed by Hans Zimmer for every drive mode.

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On the inside, the first-ever BMW i7 extends typical BMW driving pleasure to include the enjoyment of being driven. Multifunctional seats are available for the driver, front passengers, and backseat passengers. All three variants also include a massage function for the driver's seat and backseat passengers, as well as seat heating for both front and rear passengers. Active seat ventilation in the front and back seats and 4-zone automatic air conditioning guarantee adequate air flow circulation and provides passengers with good air quality. All three variants also come with M headliner Alcantara and interior trim finishers with Carbon Fibre M interior trim with silver stitching/Piano Finish Black.

BMW Live Cockpit Professional is a convenient and attractive way to provide vehicle information to the driver while helping to keep their attention on the roadway. BMW ConnectedDrive comprises all digital services that intelligently connect the vehicle with the outside world.

In addition to telematics services, these also include driver assistance systems and connections for mobile devices, as well as entertainment offerings and traffic services.


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The newly developed Sky Lounge panoramic glass roof creates a new sense of spaciousness and comfort. It is impressive not only for its large size but also for its clever LED light strands, which can be individually adjusted to bring a new degree of elegance in terms of ambient lighting.

Passengers in the rear of the first-ever BMW i7 are greeted by a unique entertainment offering in the form of the new BMW Theatre Screen – a 31.3-inch panoramic display in 32:9 format with 8K resolution, which extends downwards from the roof and transforms the second row of seats into an exclusive private cinema on wheels.  It transforms the back seats into an exclusive, private cinema lounge where passengers can select their personal entertainment programme from a diverse range of streaming offers and enjoy viewing while being driven in BMW's new top-of-the-range models.


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The first-ever BMW i7's Bowers & Wilkins Diamond surround sound system offers outstanding studio-quality sound in the vehicle. The careful positioning of the speakers guarantees that driver and passengers always enjoy the best possible sound, no matter where they are sitting. Thirty-nine speakers with a total output of 1,965 watts provide a mesmerising sound experience.

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The BMW i7 xDrive60 M Sport (First Edition) is available only in Black Sapphire Metallic, whereas the BMW i7 xDrive60 M Sport is available in eight colour variants: Black Sapphire Metallic, Mineral White Metallic, Oxide Grey Metallic, Brooklyn Grey Metallic, Carbon Black Metallic, Aventurine Red Metallic, Tanzanite Blue Metallic, and Dravit Grey Metallic. Customers can opt for BMW Individual two-tone metallic paintwork on the BMW i7 xDrive60 M Sport Gran Lusso, sporting unique paintwork combinations with two roof colour options including Black Sapphire Metallic and Oxide Grey Metallic, and five body colour options including Black Sapphire Metallic, Oxide Grey Metallic, Aventurine Red Metallic, Tanzanite Blue Metallic and Dravit Grey Metallic.

The BSI Standard package for battery electric vehicles includes up to 4 years unlimited mileage warranty and 4 years unlimited mileage of maintenance and 8 years of high-voltage battery and its units warranty or 160,000 km. (whichever comes first). Maintenance services for battery electric vehicles are due once every 24 months and cover the following services:

  • Service Vehicle Check

  • Service Micro Filter

  • Service Brake Fluid

  • High-voltage battery charge after service (up to 75%-80%)

  • Service Wiper Blades (once per year)

1 set of brakes front and rear including discs and pads (can be claimed anytime independent of condition-based service)

Following Thailand's debut of the fully electric BMW i7, the new BMW 7 Series is set to join the line-up in 2023, emphasising BMW’s commitment to offering customers the Power of Choice. The locally assembled BMW 7 Series Plug-in Hybrid is gearing up to excite Thai fans next year.

Customers can find out more on or by contacting BMW authorised dealers nationwide. 


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  • The BMW Group     

    With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites all over the world; the company has a global sales network in more than 140 countries.     

    In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion.
    As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.   

    The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.  

    BMW Group Thailand     

    BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The four entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers, and BMW Parts Manufacturing (Thailand) Co., Ltd., with responsibility for supplying components for the assembly of BMW Motorrad vehicles at BMW Group Manufacturing Thailand’s Plant in Rayong. In 2021, BMW Group Thailand recorded a stable performance with 11,032 BMW and MINI registrations. A total of 9,982 BMW vehicles and 1,050 MINI vehicles were registered last year. BMW Motorrad Thailand maintained its performance in 2021 with 1,197 motorcycle registrations.  

    On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labour, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of  over 30 production sites worldwide.    

    BMW Group Manufacturing Thailand produces the following 18 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X6 and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.    

    For further information, please contact:   
    BMW Group Thailand    

    Media Contacts:   
    Carl Byoir & Associates   
    Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)   
    Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)  
    Nawapas Seesarin (08-2654-9447 or 0-2627-3501 ext. 126)
    Jirawat Akachan (09-3636-1241 or 0-2627-3501 ext. 101),,,