Press release | 2022.10.10

BMW Thailand led by Mr. Alexander Baraka President and CEO, joins hands with ICONSIAM led by Khun Supoj Chaiwatsirikul, Managing Director, to launch BMW Exclusive Parking with EV charging stations for BMW owners at UG floor, ICONSIAM.

Press release | 2022.10.10

BMW Thailand joins forces with ICONSIAM to launch BMW Exclusive Parking, providing EV charging station-equipped exclusive car park for BMW owners

BMW Thailand led by Mr. Alexander Baraka President and CEO, joins hands with ICONSIAM led by Khun Supoj Chaiwatsirikul, Managing Director, to launch BMW Exclusive Parking with EV charging stations for BMW owners at UG floor, ICONSIAM. 

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  1. Khu Pairach Visessiriluk, Assistant Head of Tenants and Customer Experience Division, ICONSIAM

  2. Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand

  3. Khun Preecha Ninatkiattikul, Director of Marketing, BMW Thailand

  4. Mr. Alexander Baraka, President and CEO of BMW Group Thailand

  5. Khun Supoj Chaiwatsirikul, Managing Director, ICONSIAM

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Bangkok. BMW Thailand and ICONSIAM have extended privileges to BMW owners with the exclusive parking at Bangkok's world-class riverside landmark. The collaboration between the two parties sees an easily accessible section of ICONSIAM's UG floor set aside for reserved parking and an advanced electric vehicle charging station. The space can serve five vehicles at one time with two slots dedicated for electric charging by the 22-kilowatt AC chargers.


Mr. Alexander Baraka, President and CEO, BMW Group Thailand, said “Driving sustainable clean energy in Thailand is one of the main goals that BMW Group Thailand has always prioritised. More importantly, we recognised the growing demand for sustainable energy and electric vehicles among Thai motorists.”


 “We also see significant opportunities to work with new partners to expand the network of public charging stations. This will allow us to bring more convenience to BMW customers as well as driving the use of electric vehicles and paving the way for the Thai society towards a low-carbon society. Our collaboration with ICONSIAM for the BMW Exclusive Parking will further strengthen our commitment in delivering unparalleled experience and fulfilling the lifestyles of BMW owners who park and shop at the shopping centre.


Khun Supoj Chaiwatsirikul, Managing Director of ICONSIAM, said the BMW Exclusive Parking represents another move of ICONSIAM to continue to deliver new services and experience to customers. In particular, the set-up of the EV charging station also underlines ICONSIAM's contribution to the conservation of the environment under the theme of 'Good Balance, Better World' which is in line with parent Siam Piwat's mission. He said: "We are responding to the transition to electric-powered cars that are increasingly popular.


"Our new charging station contributes to the growing network of charging stations, making it easier for customers to access electric power for their vehicles when they come to our centre. That is part of ICONSIAM's goal to reduce carbon emissions and contributing to create a Low Carbon Society for our world.''


Along with associated leading commercial centres under the Siam Piwat group - Siam Paragon, Siam Center, Siam Discovery and Siam Premium Outlets Bangkok - ICONSIAM is striving to achieve sustainable growth to bring about a positive impact to society, community, environment and the nation, Mr Supoj noted.


The EV charging station at ICONSIAM is operational from today to 7 August 2023. For more information call BMW Group Thailand at 1397 or ICONSIAM at 1338 or visit Facebook: ICONSIAM


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  • The BMW Group     
    With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites all over the world; the company has a global sales network in more than 140 countries.        

    In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.           

    The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.   

    BMW Group Thailand    
    BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The four entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers, and BMW Parts Manufacturing (Thailand) Co., Ltd., with responsibility for supplying components for the assembly of BMW Motorrad vehicles at BMW Group Manufacturing Thailand’s Plant in Rayong. In 2021, BMW Group Thailand recorded a stable performance with 11,032 BMW and MINI registrations. A total of 9,982 BMW vehicles and 1,050 MINI vehicles were registered last year. BMW Motorrad Thailand maintained its performance in 2021 with 1,197 motorcycle registrations.    

    On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labour, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of  over 30 production sites worldwide.     

    BMW Group Manufacturing Thailand produces the following 18 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X6 and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.     

    For further information, please contact:   
    BMW Group Thailand    

    Media Contacts:   
    Carl Byoir & Associates   
    Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)   
    Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)  
    Nawapas Seesarin (08-2654-9447 or 0-2627-3501 ext. 126)
    Jirawat Akachan (09-3636-1241 or 0-2627-3501 ext. 101),,,

    For more media inquiries, please contact the Public Relations Offices


    Nattaporn Puengsin, Tel. 099-469-2414 Email: