Product Innovation Awards 2022
Press release | 2022.05.18

BMW Group Thailand wins two Product Innovation Awards 2022, cementing its leadership in Thailand's premium vehicle market

Mr. Erik Ruge, Managing Director, BMW Group Manufacturing Thailand, received the prestigious Product Innovation Awards 2022 from H.E. Mr. Nurak Marpraneet, member of the Privy Council. The Product Innovation Awards 2022 was held by Business+ Magazine and the College of Management, Mahidol University. 


Bangkok. BMW Group Thailand has reaffirmed its leadership position in Thailand's premium automotive industry by winning renowned Product Innovation Awards 2022 in the automotive category. This year, the company received two awards, one for the entry-level premium SUV with the BMW X1 sDrive20d M Sport, and one for the entry-level premium Electric Vehicle with the MINI Cooper SE. The awards underscore the company's aspiration of delivering high-quality products and services while also providing customers with cutting-edge automotive innovation. Furthermore, the Product Innovation Awards 2022 is also a testament for consumers’ trust, which is also reflected in the highest record of customer satisfaction as measured via the Net Promoter Score (NPS Score). BMW Group Thailand will remain focused on customer centricity as well as continuous improvement of automotive innovations and a variety of digital solutions to better cater to consumers’ needs. And most importantly, BMW Group Thailand is fully committed on course for of sustainability and social contributions.


The Product Innovation Awards 2022 was held by Business+ Magazine, a subsidiary of ARIP plc, in cooperation with the College of Management, Mahidol University. The awards recognise companies’ and brands’ achievements in product development and service excellence, creating innovations that lead to customer satisfaction. A panel of judges compiled and selected products and services with outstanding innovation from 10 categories before entering the nominees into a consumer voting process to decide the winner for each of the 28 awards. The awards, therefore, are indicators of the proven popularity of the two models under BMW Group Thailand among Thai customers.


The BMW X1 sDrive20d M Sport is a multipurpose SAV that comes with BMW’s iconic design, combined with its best-in-class performance and versatility. It has been well-received by a youthful, modern, and active customer group. The BMW X1 sDrive20d M Sport also arguably out-performs every other car in its segment, combining the driving pleasure for which BMW is renowned with versatility, functional appeal and cutting-edge technology. With outstanding driving characteristics, extensive infotainment and an updated range of BMW ConnectedDrive Services, the BMW X1 sDrive20d M Sport has retained its leading position in the market over the years.


The BMW X1 sDrive20d M Sport is powered by a 2.0-litre four-cylinder diesel engine, which yields peak output of 140 kW/190 hp at 4,000 rpm and peak torque at 400 Nm at 1,750-2,500 rpm. The vehicle also stands out with its spacious cabin space and 505 litres of luggage capacity that can easily expand to 1,550 litres when the rear seat backrest is folded down. A centrally mounted 10.25-inch touch control display – which can be operated using the BMW iDrive controller, a voice control, or the touchscreen – offers an ideal platform to explore the BMW X1’s rich capabilities and services.


The MINI Cooper SE, on the other hand, fuses a legendary go-kart feeling, distinctive design, and premium quality with local emission-free driving. Bearing this concept in mind, male and female MINI drivers are mainly individualists and at the same time are part of a big community of environmentally concerned motorists. In addition to zero-emission driving, the user experience associated with the use of the display and innovative control system of the MINI makes a major contribution to the driving fun so typical of the brand. Seamless integration with their smartphones empowers MINI customers to remain fully connected with their digital life while they are in the car. The MINI Cooper SE played a great role in BMW Group Thailand’s success as the top leader in premium PHEV and EV segment with 32.9% market share.


The MINI Cooper SE is the first-ever MINI with a purely electric drivetrain. The motor of the MINI Cooper SE mobilises a maximum output of 135 kW/184 hp. Its maximum torque of 270 Nm is ready and available from standstill – a characteristic of electric motors. The new MINI Cooper SE accelerates from standing to 60 km/h in just 3.9 seconds. It effortlessly keeps pace with conventionally powered sports cars. The purely electrically powered MINI accelerates from zero to 100 km/h in 7.3 seconds; its top speed is limited to 150 km/h. The model-specific lithium-ion battery enables a range of up to 203-234 kilometres (WLTP Standard).

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  • The BMW Group  

    With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.  

    In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

    The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

    BMW Group Thailand  

    BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The four entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers, and BMW Parts Manufacturing (Thailand) Co., Ltd., with responsibility for supplying components for the assembly of BMW Motorrad vehicles at BMW Group Manufacturing Thailand’s Plant in Rayong.

    In 2021, BMW Group Thailand recorded a stable performance with 11,032 BMW and MINI registrations. A total of 9,982 BMW vehicles and 1,050 MINI vehicles were registered last year. BMW Motorrad Thailand maintained its performance in 2021 with 1,197 motorcycle registrations.

    On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.  

    BMW Group Manufacturing Thailand produces the following 18 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X6 and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.

    For further information, please contact: 
    BMW Group Thailand  

    Media Contacts: 
    Carl Byoir & Associates  
    Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)
    Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125) 
    Jirawat Akachan (09-3636-1241 or 0-2627-3501 ext. 101),,,