Press Release | 2022.02.17

BMW Group Thailand brings eclectic mix of power, practicality, and panache to the 43rd Bangkok International Motor Show

  • New high-performance arrivals – BMW X4 M Competition and BMW M440i xDrive Coupé – ready to delight motoring enthusiasts with stunning power and precision
  • Diesel X models get exciting refreshes with the new BMW X4 xDrive20d M Sport and BMW X5 xDrive30d M Sport with 48-volt mild-hybrid technology
  • Limited-run MINIs light up show floor with unique roof styling in the MINI Electric Collection Edition and London-sourced inspiration in the MINI Cooper S Hatch 3-Door Brick Lane Edition
  • The new BMW R 1250 RT adventurously leads the BMW Motorrad line alongside the BMW C 400 GT scooter and BMW R 18 B

Bangkok. BMW Group Thailand is once again bringing its intense fascination with mobility to the floor of the Bangkok International Motor Show with a lineup that strongly resonates with the event’s annual theme of “Keep Moving Forward Together”. Leading the line of debutants at the 2022 show – scheduled to be held at Impact Muang Thong Thani from March 23 to April 3 – is the new BMW M440i xDrive Coupé – the range-topping variant of the 4 Series Coupé line with its supreme combination of power, dynamics, and precision. Fans of the versatile X models will get to welcome exciting new arrivals that range from a new M Sport variant for the BMW X4 xDrive20d, the boldly enhanced and motor racing-inspired BMW X4 M Competition, and the refreshed BMW X5 xDrive30d M Sport with 48-volt mild hybrid technology.

 

MINI’s stylish, sporty flair will as always be on full display with two limited-run models that shine a light on the marque’s inspiring sense of individuality – from the 40-unit MINI Electric Collection Edition with each car’s unique multitone roof paintwork to the 22-unit MINI Cooper S Hatch 3-Door Brick Lane Edition, which draws from the vibes of London’s vigorous street art scene on Brick Lane.

 

BMW Motorrad’s range is spearheaded by the new BMW R 1250 RT, fresh from its recent unveiling earlier this year. It is joined by a wide variety of rides for every discerning biker – including the thoroughly urban BMW C 400 GT scooter and the long-distance bagger/cruiser BMW R 18 B.

 

Mr. Alexander Baraka, President and CEO of BMW Group Thailand, said, “After years of success in Thailand’s premium car segment as well as achieving the highest record of customer satisfaction in terms of sales and services last year, we continue to bring ultimate satisfaction and happiness through every step of our customers’ journey. Our focus on the Power of Choice remains undimmed, and we are heading to the Motor Show this year with an eclectic and thoroughly impressive range of cars and motorcycles that tick virtually every box – from raw, race-ready performance, to versatile all-roaders with cutting-edge additions or even stylish limited-edition rides.”

 

Customers looking for attractive promotional offers for the 2022 Motor Show will enjoy a wide range of participating models and special privileges – especially as BMW Group Thailand and BMW Financial Services Thailand continue to double down on its successful Freedom Choice program. MINI fans will also receive a very special gift to light up their days and nights along with insurance and service upgrade packages, while BMW Motorrad’s popular “SET ZERO” offers are making a return with special financial terms to catch the eye of every biker.

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BMW and MINI Highlights at the 43rd Bangkok International Motor Show

BMW M440i xDrive Coupé

The new BMW M440i xDrive Coupé

Price: To be announced, range from THB 5,300,000 - 5,500,000 

 

As the flagship model for the 4 Series Coupé range, the new BMW M440i xDrive Coupé is a cutting-edge sports car bred from pure athleticism – bringing together fine-tuned BMW M engineering and striking elegance in a package with razor-sharp focus on driving dynamics.

 

As with its 4 Series stablemates, the new BMW M440i xDrive Coupé brings with it signature coupé proportions. At the front – and flanked by BMW Laserlight headlights with high-beam assistant – is the strikingly prominent vertical BMW kidney grille, which not only reflects the tradition of legendary BMW coupés but also fulfils the high cooling air requirement of the engine behind it. Stretched side window graphic enhanced by the sleek BMW Individual high-gloss Shadow Line, powerfully sculpted shoulders and flowing roofline exude athleticism and sporting elegance – characteristics further emboldened by the inclusion of M-specific elements such as the M Aerodynamics package, M rear spoiler, 19-inch M light alloy wheels in Double-spoke style, and M Sport brake with red high-gloss calipers.

 

Under the hood of the new BMW M440i xDrive Coupé lies a 2,998cc straight-six petrol engine with BMW TwinPower Turbo technology, delivering a maximum power of 285 kW / 387 hp and up to 500 Nm torque in the 1,900 - 5,000 rpm range. Together with the 8-speed Steptronic Sport transmission, this powertrain enables the M440i xDrive Coupé races from 0 to 100 km/h in just 4.5 seconds on its way to an electronically limited top speed of 250 km/h. The intelligent BMW xDrive all-wheel drive system, meanwhile, works in tandem with the adaptive M suspension, M Sport differential, and variable sport steering to take the car’s responsiveness, agility, and handling precision to another level – ultimately making every twist and turn on your journey a thrill to tackle.

 

The fascination with driving dynamics remains evident on the inside of the new BMW M440i xDrive Coupé through the driver-focused cockpit design. The M Leather steering wheel and M seatbelts both complement the robust, M-infused look of the exterior, while Aluminium Tetragon interior trim finishers, and BMW Individual headliner in anthracite create a dashing contrast for the interior. On the dashboard sits a 12.3-inch digital instrument cluster paired with a 10.25-inch Control Display, providing full access to the advanced capabilities of BMW Live Cockpit Professional and BMW ConnectedDrive – including full smartphone integration and joyful rhythms from the Harman Kardon surround sound system. Also included is the new-generation BMW Head-Up Display, which offers 70 per cent larger projection surface to deliver key information for the driver’s eyes without losing focus on the road ahead.

 

The list of intelligent offerings in the new BMW M440i xDrive Coupé continues with the inclusion of cutting-edge systems such as Parking Assistant Plus, Driving Assistant, Active Cruise Control with Stop & Go, and surround view camera for a touch of comfort and confidence on the road. The inclusion of Comfort Access system and automatic tailgate operation also ensures that the start of every drive is smooth and fuss-free.

 

The new BMW M440i xDrive Coupé will be available exclusively for online bookings within the second quarter of 2022  in four paint finishes: Aventurin Red (with black leather ‘Vernasca’ interior upholstery and black décor stitching), Black Sapphire, M Brooklyn Grey, and Mineral White (all with black leather ‘Vernasca’ interior upholstery and Tacora Red décor stitching).

BMW X4 xDrive20d M Sport

The new BMW X4 xDrive20d M Sport

Price: THB 4,099,000 (VAT incl. with BSI Standard Package)

 

The distinctively dynamic X4 Sport Activity Coupé welcomes a characterful refresh with the arrival of the new BMW X4 xDrive20d M Sport, which elevates the expressive style of the model with both visual and functional additions.

 

This new-look X4 promises to catch the eye from every angle with updated design elements all around – from the M kidney grille that sits up front alongside adaptive LED headlights and BMW Individual High-Gloss Shadow Line trim, which includes extended contents such as High-gloss Black kidney grille frame and struts, to the three-dimensional full LED rear lights that perfectly match the new rear bumper design and wide, free-form tailpipe trims. Also new for this refresh is the full set of 20-inch M light alloy wheels in Double-spoke style, further underlining the new BMW X4 xDrive20d M Sport’s forceful impression of rugged athleticism in line with confidence and precision lent by features such as adaptive suspension, Driving Assistant, and Parking Assistant Plus.

 

On the inside, the panorama glass roof up top gives the interior an open, spacious feeling to make even extended drives invigorating and comfortable, while the Carbon Fibre M interior trim finishers combine with sport seats and BMW Head-Up Display to offer an air of boldness in keeping with the new X4’s energetic exterior. Accessing the multitude of functions available from the BMW Live Cockpit Professional also offers extra convenience on the road.

 

The new BMW X4 xDrive20d M Sport retains the powerful 1,995cc BMW TwinPower Turbo 4-cylinder diesel plant from its predecessor, producing up to 140 kW / 190 hp and hitting a max torque of 400 Nm at 1,750 - 2,500 rpm. Paired with an 8-speed Steptronic gearbox, the refreshed X4 is capable of hitting 100 km/h from a standstill in 8.0 seconds and delivers a top speed of 213 km/h.

 

The new BMW X4 xDrive20d M Sport offers a choice of five paint finishes: Alpine White, Black Sapphire, Brooklyn Grey (all with Tacora Red décor stitching), Phytonic Blue, and Piemont Red (with black décor stitching)

BMW X4 M Competition

The new BMW X4 M Competition

Price: THB 8,599,000 (VAT incl. with BSI Standard Package)

 

Motorists of a sportier persuasion, meanwhile, can look forward to getting acquainted with the new BMW X4 M Competition. With the Competition package comes an upgraded variant of the supremely powerful 2,993cc M TwinPower Turbo petrol straight-six, which now generates as high as 375 kW / 510 hp of peak power for a stunning 0-100 km/h sprint time of just 4.0 seconds. This enhanced performance is made possible by the integration of advances found in the BMW M3 and M4 – such as a forged lightweight crankshaft that improves torque transmission and revving power and a racetrack-proven cooling system.

 

The M xDrive all-wheel drive system also contributes to the high agility of the BMW X4 M Competition, combining the traction benefits of power transmission to all four wheels with the proven dynamic qualities of classic rear-wheel drive. The electronically controlled M xDrive – which is networked with the DSC (Dynamic Stability Control) system – only directs part of the drive torque to the front axle when the rear wheels reach the limits of their power transmission capabilities. Power is otherwise transmitted to the rear wheels via an 8‑speed M Steptronic transmission with Drivelogic, while the BMW M Compound Brake with high-gloss black calipers provide high-performance stopping power.

 

The new BMW X4 M Competition looks as sporty as it performs with the characteristic coupé-inspired silhouette – now complemented with an enlarged BMW kidney grille that is further decked out with the BMW Individual High-Gloss Shadow Line with Extended Contents. The adaptive LED headlights, now in a flatter shape, bears an extra touch of sportiness with the blacked-out look of BMW M Light Shadow Line. On the back, the new rear apron of the BMW X4 M Competition features a wide, offset insert in the shape of an anvil, while two pairs of tailpipes in black chrome flank the diffuser. The black theme also extends to the 21-inch M light alloy wheels in Double-spoke style in bicolour.

 

The BMW X4 M Competition feature M sports seats with M seatbelts surrounded by Carbon Fibre interior trim finishers and topped off with the panorama glass roof. In addition to the full suite of smart features from BMW Live Cockpit Professional, the new X4 M Competition also comes with the new Driving Assistant Professional system – which includes Active Cruise Control with Stop & Go function. Many of the vehicle’s intelligent systems will also be ready in the palm of your hands even from a distance with the inclusion of the BMW Display Key.

BMW X5 xDrive30d M Sport

The new BMW X5 xDrive30d M Sport

Price: THB 4,799,000 (VAT incl. with BSI Standard Package)

 

The latest diesel variant of the original Sports Activity Vehicle has arrived with the refreshed BMW X5 xDrive30d M Sport. Long celebrated for its majestically assured driving dynamics and outstanding versatility, the updated X5 is taking power, efficiency, and confidence on the road to the next level with its cutting-edge additions.

 

The new BMW X5 xDrive30d M Sport is bringing a 48-volt mild hybrid powertrain setup to the X5 for the very first time in Thailand. Now packing a 48-volt starter-generator capable of adding 8kW / 11 hp during starting and acceleration, the vehicle has also received remarkable upgrades to its engine. The 2,993cc BMW TwinPower Turbo straight-six diesel plant now produces 210 kW / 286 hp of peak power with max torque rising to 650 Nm at 1,500 – 2,500 rpm. A 0-100 km/h sprint can now be completed in 6.1 seconds, while top speed has received a slight bump up to 235 km/h.

 

In addition to improved performance, the new BMW X5 xDrive30d M Sport is making efficient, diesel-powered mobility even more eco-friendly with the use of AdBlue – a solution that reduces the amount of Nitrogen Oxide (NOx) released from the vehicle’s diesel engine. With AdBlue, NOx is chemically broken down and converted into nitrogen and water – both of which are harmless to the environment.

 

The new BMW X5 xDrive30d M Sport is more impressive and imposing than ever with the M Aerodynamics package, M High-Gloss Shadow Line, and M Roof Rails High-Gloss Shadow Line trims. The interior, meanwhile, is generously spacious while also presenting a luxurious yet sporty ambience thanks to the M interior trim finishers in Aluminium Tetragon, M headliner in anthracite, and M Sport leather steering wheel. 4-zone automatic air conditioning, panorama glass roof, and Harman Kardon surround sound system make the new X5’s interior the place to be for the longest of journeys.

 

The new BMW X5 xDrive30d M Sport is available in Arctic Grey Brilliant Effect, Phytonic Blue (with black leather ‘Vernasca’ in perforated design), Black Sapphire, and Mineral White (with coffee leather ‘Vernasca’ in perforated design).

MINI Electric Collection Edition

The new MINI Electric Collection Edition with Multitone Roof

Price: THB 2,459,000 (VAT incl. with MSI Standard Package)

 

Fresh off its recent reveal in Thailand, the limited-run and all-electric MINI Electric Collection Edition is showcasing its singularly artful style on the Motor Show floor for MINI fans looking to snap up what remains of the exclusive 40-vehicle batch.

 

Each of the 40 MINI Electric Collection Editions is a truly unique motoring specimen thanks to the Multitone Roof’s flowing gradient hues. Made possible by an innovative new wet-on-wet painting process at the British MINI plant in Oxford, the colour scheme of the Multitone Roof forms an interplay that is as appealing as it is harmonious. The lighter Pearly Aqua hue is first applied to the roof – followed by the darker San Marino Blue at the front of the roof and Jet Black on the rear. Due to variations in environmental conditions at the time of manufacturing, every Multitone Roof brings with it slight deviations in the gradient that make each vehicle an individual standout.

 

Elsewhere, the MINI Electric Collection Edition remains the well-loved bundle of electric joy that MINI fans continue to embrace. Its all-electric, zero-emission powertrain produces up to 135 kW / 184 hp power and 270 Nm torque for a 0-100 km/h sprint in just 7.3 seconds. Advanced assistance and safety features elevate a package that is brimming with style – including nifty distinctive touches like MINI Visual Boost Radio, aluminium MINI Yours interior surface, 12 Harman Kardon speakers, and more.

 

The 3-door MINI Electric Collection Edition is available in a limited run of 40 vehicles with Island Blue and Rooftop Grey as choices for exterior paintwork.

มินิ คูเปอร์ เอส แฮทช์ 3 ประตู Brick Lane Edition

The new MINI Cooper S Hatch 3-Door Brick Lane Edition

Price: THB 2,899,000 (VAT incl. with MSI Standard Package)

 

MINI is amping up its style game even further with yet another limited-edition vehicle in the new MINI Cooper S Hatch 3-Door Brick Lane Edition. Crafted as a tribute to the lively street art scene on London’s famous Brick Lane, only 22 units of this special model will be available in Thailand.

 

The Brick Lane Edition gives the MINI Cooper S 3-Door a snazzy makeover with exclusive bonnet and side stripes inspired by the brick buildings that line Brick Lane itself, forming a sporty contrast with the roof draped in San Marino Blue and a black spoiler. This striped pattern is also found in the side scuttles and door sill plates bearing the “Brick Lane” engravement, the letter “B” found on the C pillars, the Piano Black interior finish as well as specially made accessories such as the floor mats and key cap.

 

The Brick Lane Edition is as snappy and enjoyable on the road as the beloved standard 3-Door Cooper S, bringing with it 141 kW / 192 hp of power from a 1,998cc flat-four petrol engine capable of delivering a 6.7-second sprint to 100 km/h. With 7-speed, double-clutch Steptronic transmission, adaptive suspension, and a range of driving assists, the new MINI Cooper S Hatch 3-Door Brick Lane Edition will bring surpluses of speed and style to any occasion.

 

All 22 of the new MINI Cooper S Hatch 3-Door Brick Lane Edition are available in White Silver and Moonwalk Grey.

BMW Motorrad Highlights at the 43rd Bangkok International Motor Show

บีเอ็มดับเบิลยู R 1250 RT ใหม่ สี Triple Black
บีเอ็มดับเบิลยู R 1250 RT ใหม่ สี Racing Blue Metallic
บีเอ็มดับเบิลยู R 1250 RT ใหม่ สี Option 719 Mineral white metallic

The new BMW R 1250 RT

Price:

THB 1,310,000 (VAT incl.) for Triple Black and Racing Blue Metallic

THB 1,420,000 (VAT incl.) for Option 719 Mineral white metallic 

 

The new BMW R 1250 RT is a touring bike that combines a new level of power with the essence of touring comfort on any short- or long-distance journeys. This new BMW Motorrad’s legendary boxer engine is equipped with electronic fuel injection, closed-loop three-way catalytic converter, and BMW ShiftCam technology in order to achieve better power and torque delivery, efficiency and environmental footprint.

 

The new BMW R 1250 RT is powered by an advanced 1,254 cc two-cylinder, air-/fluid-cooled boxer engine that can achieve a whole new level of power and torque, allowing smoother operation especially within the lower engine speed range. Delivering a power output of 100 kW (136 hp) at 7,750 rpm and up to 143 Nm torque at 6,250 rpm, the new engine offers improved emission and fuel consumption levels. Furthermore, BMW ShiftCam technology equipped in the engine enables asynchronous opening of the two intake valves, resulting in enhanced swirl of the fresh, incoming mixture and more effective combustion. The camshaft drive is handled by a toothed chain instead of a roller chain and is engineered to meet the requirements of the EU5 pollutant class with improved emission and fuel consumption levels.

 

The BMW R 1250 RT sports features various riding modes to fit with different riding styles, including the new “Eco” mode that is more fuel efficient than before. While the ‘Rain’, ‘Road’ and ‘Riding Modes Pro’ functions come with additional Riding Modes Pro – ‘Dynamic’, ‘Dynamic Pro’ and Hill Start Control Pro. Safety is further enhanced with Dynamic Traction Control (DTC) and Full Integral ABS Pro which efficiently work with the new Dynamic Brake Control (DBC), engine drag torque control (MSR), and Dynamic ESA. Moreover, the new BMW 1250 RT provides a more comfortable riding experience with Dynamic Cruise Control (DCC) and Active Cruise Control (ACC) which help keep a constant speed while also automatically maintaining a distance from vehicle in front.

 

The design of the new BMW R 1250 RT retains iconic elements of Touring bikes with LED headlight, adaptive cornering light, a cutting-edge entertainment system with a 10.25-inch TFT colour screen featuring a comprehensive navigation system. Connectivity comes as standard in the new BMW R 1250 RT with the new comfort telephony with extended smartphone connection and a storage compartment that is protected smartphone from splash water and ventilated by an electric fan and the USB socket. Riders may also enjoy every journey with the Audio System 2.0 audio system which offers a more comprehensive entertainment experience.

 

The new BMW R 1250 RT comes in three colour variants: Triple Black, Racing Blue Metallic and Option 719 White. The body is finished in a special Mineral white metallic colour that adds a glossy shine with white metallic in contrast with the wheels in White Aluminium metallic matt that blend in very harmoniously with the brake caliper in a gold finish and other black components. Meanwhile, the model includes Option 719-style equipment including the premium engine cover with high-quality components in a silver-coloured look, the elegant Option 719 saddle-brown seat impresses with its fine feel and elaborate decorative seams reflecting the classic luxury of the Option 719 package.

บีเอ็มดับเบิลยู C 400 GT สี Alpine White
บีเอ็มดับเบิลยู C 400 GT สี Blackstorm Metallic

BMW C 400 GT

Price:

THB 419,000 (VAT incl.) for Alpine White

THB 429,000 (VAT incl.) for Blackstorm Metallic

 

A mid-size scooter fit for all occasions, the BMW C 400 GT is an ideal touring partner with standout comfort, design, and a Gran Turismo spirit that continues to spark Thai bikers’ passion for the carefree excitement and comfort of open-road touring.

 

The BMW C 400 GT packs a proven, efficiency-optimised and water-cooled single-cylinder engine with an output of 25 kW (34 hp) at 7,500 rpm and a torque of 35 Nm at 6,000 rpm serves as the drive unit. The power transmission is via a CVT (Continuously Variable Transmission) gearbox and a torsionally stiff drivetrain swing arm with innovative swing arm bearing for minimum vibration and therefore maximum comfort. Thanks to the current EU 5 homologation, the new C 400 GT remains the ideal partner for a dynamic, carefree scootering experience.

 

To elevate the drivability of this new model, the engine has been equipped with an “electronic throttle grip” (E-gas) and an electrically operated throttle valve as well as a new engine management system. A range of additional optimisations within – from an improved exhaust system to modified idle speed control – promises to impress riders with an even smoother and more sensitive throttle response as well as increased idling stability. In addition to E-gas and new engine management, the optimised springs for the centrifugal clutch also contribute to increased engine stability.

 

Along with the many technical revisions, the new C 400 GT also received an optimised ASC. Instead of its previous manual recalibration – for example when changing tyres – the new system now has an automatic radius calibration. Additionally, the new ASC is designed for significantly lower friction values than before. When riding, this change is noticeable as sensitivity in its response is enhanced along with a significant increase in regulation comfort. The brake system of the new C 400 GT has also been revised. Thanks to the new brake calipers, the double-disc brake system at the front of the vehicle now offers enhanced stability, clearly defined pressure point as well as improved roll-back behaviour of the brake pistons.

 

The storage compartment is located under the seat bench, which is designed to significantly improve comfort. In addition to the 12-volt onboard socket, the front storage compartment is now equipped with a USB charging socket. With Flexcase installed, the storage compartment capacity expands from the 31-litre standard to 45 litres.

BMW R 18 B

BMW R 18 B

Price:  THB 1,500,000 (VAT incl.)

 

The BMW R 18 B is an incredibly combination of luxury, style, and power, delivering thrilling performance from a “Big Boxer” engine that lies at the heart of the classic-style chassis inspired by BMW Motorrad heritage.

 

Crafted as a stylish "Bagger", the BMW R 18 B has a characteristically streamlined look that perfectly integrates the front fairing and cases into the design. The functional and style-defining elements such as the double-loop tube frame, the 24-litre pear-drop fuel tank, the open universal shaft drive and the double-line paintwork represent the iconic style of famous grand tourers and cruisers. Together with the double-sided swinging arm and a cantilever suspension strut, the rigid frame layout of the R 5 has been perfectly transferred to modern times.

 

The heart of the BMW R 18 B is a 2-cylinder boxer engine. This “Big Boxer” is the most powerful 2-cylinder flat twin engine ever built in motorbike series production. It boasts an engine capacity of 1,802 cc, generating an output of 67 kW (91 hp) at 4,750 rpm. It delivers 158 Nm of torque at 3,000 rpm at all times as well as elemental pulling power and sonorous sound.

 

The chassis of the BMW R 18 B is a double-loop tube steel frame with a backbone of sheet metal formed parts. The high manufacturing quality and attention to detail are also evident in details such as the welded joints between steel tubes and cast or forged parts. The suspension elements of the R 18 B include a telescopic fork and a directly swinging-arm mounted cantilever suspension strut with travel-dependent damping, and the automatically adjustable spring preload ensure superior light-alloy cast wheel control and responsive suspension comfort. The rear suspension strut features travel-dependent damping and automatic load compensation for enhanced ride response. The brake system, meanwhile, covers a double disc brake at the front and a single disc brake at the rear in conjunction with four-piston fixed calipers and BMW Motorrad Full Integral ABS.

 

The BMW R 18 B comes equipped as standard with DCC electronic cruise control (Dynamic Cruise Control) as well as Active Cruise Control (ACC). The specially designed cockpit serves up four analogue round instruments and a 10.25-inch TFT colour display. Featuring the iconic "BERLIN BUILT" lettering, the BMW R 18 B’s classing stylings are truly on display from all angles while also offering a perfectly readable TFT colour display which can be connected to a smartphone via the BMW Connected App to provide maximum functionality and information. Furthermore, the bike is capable of delivering an intense audio experience through the Marshall Gold Series Stage 1 setup with 2 speakers and 2 subwoofers.

More peace of mind, more joy: special offers at the 2022 Motor Show

Special offers from BMW

Customers purchasing an eligible vehicle* under the Freedom Choice program with BMW Financial Services Thailand from today with vehicle delivery within the April 30, 2022, will enjoy extended confidence from up to 3 years of BMW Protect first-class insurance to 0% down payment.

 

Customers choosing the adventurous path with a new BMW X Series vehicle (including BMW iX and iX3) and a handover date between March and April 2022 will also receive a complimentary Garmin Venu 2S smartwatch to keep them informed even on the most active of days. Those booking the BMW X1 with 5 years BMW Service Inclusive package in the same period will also receive 10 years of extended BMW Service Inclusive coverage – plus one year of BMW Protect first-class insurance for BMW Financial Services Thailand customers.

 

The BMW 7 Series, meanwhile, is taking the pinnacle of premium mobility even further with the “7 Wonders of 7 Series” offer for customers booking under the Freedom Choice program – including:

  • Special interest rate with monthly instalments at 40,999 THB
  • 3 years of BMW Protect first-class insurance
  • 5 years of BSI Ultimate coverage
  • 20,000-baht gasoline voucher
  • 5 years of roadside assistance service
  • Guaranteed Future Value (GFV)
  • End of Contract Options (4Rs); Return, Renew, Retain & Refinance

 

* Applicable for BMW 2 Series, BMW 3 Series, BMW 3 Series Gran Sedan, BMW 5 Series, BMW 7 Series, BMW X3, BMW X5 (Exclude new profile year 2022) and BMW X7 (exclude BMW X7 xDrive40d M Sport)

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Special offers from MINI

Meanwhile, new MINIs** booked during the 2022 Motor Show event period with vehicle delivery within April 30, 2022 will come with an illuminating present – Samsung’s smart and portable The Freestyle projector, valued at THB 34,990 – to bring anyone’s personal brand of fun anywhere.

 

Customers booking the MINI Cooper S Countryman Hightrim under Freedom Choice program with MINI Financial Services Thailand with vehicle delivery within April 30, 2022 will receive 2 years of MINI Protect first-class insurance, while all-electric MINIs offer 1 year of MINI Protect and 4 years of MINI Service Inclusive coverage alongside a free MINI Electric Wallbox for topping up the battery at home.

 

Other participating MINI models, meanwhile, see their MSI coverage extended from 5 to 10 years / 100,000 km – plus a year of MINI Protect.

 

** Except the MINI Cooper S Countryman Entry, MINI Cooper S Hatch 3-Door Brick Lane Edition, MINI John Cooper Works Anniversary Edition, and MINI Cooper S Convertible Sidewalk Edition

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Special offers from BMW Motorrad

BMW Motorrad, meanwhile, is bringing back the “SET ZERO” special offers by popular demand. Throughout March, customers will be able to own their next dream ride on dream terms with 0% interest for up to 5 years*** – plus one year of first-class insurance for those opting for the
BMW C 400 GT, R nineT Pure, and R 18.

 

*** Applicable for BMW F 850 GS, F 900 R, F 900 XR, S 1000 R, S 1000 XR, S 1000 RR, R 1250 GS, and R 1250 GS Adventure

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  • The BMW Group  

    With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.  

    In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

    The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

    BMW Group Thailand  

    BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The four entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers, and BMW Parts Manufacturing (Thailand) Co., Ltd., with responsibility for supplying components for the assembly of BMW Motorrad vehicles at BMW Group Manufacturing Thailand’s Plant in Rayong.

    In 2021, BMW Group Thailand recorded a stable performance with 11,032 BMW and MINI registrations. A total of 9,982 BMW vehicles and 1,050 MINI vehicles were registered last year. BMW Motorrad Thailand maintained its performance in 2021 with 1,197 motorcycle registrations.

    On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.  

    BMW Group Manufacturing Thailand produces the following 18 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X6 and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.

    For further information, please contact: 
    BMW Group Thailand  
    1397
    www.bmw.co.th
    www.mini.co.th
    www.bmw-motorrad.co.th

    Media Contacts: 
    Carl Byoir & Associates  
    Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)
    Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125) 
    Jirawat Akachan (09-3636-1241 or 0-2627-3501 ext. 101)
    sboonsaeng@carlbyoir.com, bwangpeerawong@carlbyoir.com, pthanawajeran@carlbyoir.com, jakachan@carlbyoir.com