BMW iX First Delivery
Photo Release | 2022.01.27

BMW Thailand officially delivers BMW iX xDrive50 Sport to the first Thai customer leading to sustainable future of e-mobility

Photograph shows Mr. Alexander Baraka (far left), President and CEO, BMW Group Thailand, together with Ms. Jerdnapang Thamchuanviriya (3rd left), Group Chief Finance Officer, Millennium Group Corporation (Asia) Co., Ltd., and Mr. Galdric Donnezan (far right), Sales and Dealer Network Development Director, BMW Thailand, officially delivers BMW iX xDrive50 Sport, the highly anticipated all-electric Sports Activity Vehicle (SAV), to Mr. Somphote Ahunai (2nd left), Chief Executive Officer,  Energy Absolute PCL.


Bangkok – BMW Thailand strengthens its trailblazer of the premium electric mobility in Thailand which is an important foundation to BMW sustainability targets, joining with Millennium Auto, authorised dealer of BMW, MINI and BMW Motorrad, officially delivered the first BMW iX xDrive50 Sport to the first Thai customer.


Mr. Alexander Baraka, President and CEO, BMW Group Thailand said, “With BMW Group Thailand’s vision of enhancing BMW e-mobility in Thailand, this first delivery of BMW iX xDrive50 Sport to Mr. Somphote Ahunai, Chief Executive Officer of Energy Absolute PCL, is a proud moment that highlights the confidence and trust of our customers in our electric vehicles. Energy Absolute PCL. is not just a leader in alternative energy business because of their modern technology and environmentally-friendly attributes, but they also share our vision of developing the e-mobility industry and sustainable clean energy.”


Mr. Somphote Ahunai, Chief Executive Officer, Energy Absolute PCL., said, “The key objective of electric vehicles and efficient renewable energy for daily use is to reduce greenhouse gas emissions globally and in Thailand. Driving electric vehicles in both business and private sectors will help reduce CO2 emissions, and advance Thailand to become the centre of electric vehicles and parts production in ASEAN.”


The BMW iX xDrive50 Sport harnesses the latest innovation of electrification with automated driving and connectivity including BMW eDrive and BMW electric all-wheel drive which work together to achieve exceptional driving performance and powerful acceleration combined output of 385 kW/523 hp. The fifth-generation BMW eDrive – paired to the very latest battery cell technology – results in WLTP-calculated ranges of up to 630 kilometres and combined torque at the maximum of 765 Nm. Meanwhile, the near-actuator wheel slip limitation technology fitted in tandem with all-wheel drive for the first time brings further improvement in traction and handling stability, sending the iX xDrive50 Sport from a standstill to 100 km/h in 4.6 seconds.

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Photograph shows (from left); Mr. Opas Noppornpitak, Manager Corporate Communications, BMW Group Thailand (Plant Rayong); Mr. Sarun Uttavethvoravut, Sales Director, Millennium Auto Group Co., Ltd.; Ms. Manussanun Yooyativong,  Manager of Corporate and Special Sales, BMW Thailand; Mr. Krisda Utamote, Director Corporate Communications, BMW Group Thailand; Mr. Somphote Ahunai, Chief Executive Officer, Energy Absolute PCL; Mr. Alexander Baraka, President and CEO, BMW Group Thailand; Ms. Jerdnapang Thamchuanviriya, Group Chief Finance Officer, Millennium Group Corporation (Asia) Co., Ltd.; and Mr. Galdric Donnezan, Sales and Dealer Network Development Director, BMW Thailand

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  • The BMW Group  

    With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.  

    In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

    The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

    BMW Group Thailand  

    BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The four entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers, and BMW Parts Manufacturing (Thailand) Co., Ltd., with responsibility for supplying components for the assembly of BMW Motorrad vehicles at BMW Group Manufacturing Thailand’s Plant in Rayong.

    In 2021, BMW Group Thailand recorded a stable performance with 11,032 BMW and MINI registrations. A total of 9,982 BMW vehicles and 1,050 MINI vehicles were registered last year. BMW Motorrad Thailand maintained its performance in 2021 with 1,197 motorcycle registrations.

    On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.  

    BMW Group Manufacturing Thailand produces the following 16 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.

    For further information, please contact: 
    BMW Group Thailand  

    Media Contacts: 
    Carl Byoir & Associates 
    Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)