• Passenger car registration data places BMW in the top spot of the premium segment in Thailand’s premium automotive segment with 9,982 BMW vehicles registered in 2021, representing an increased segment share to 41.4%.
• MINI Thailand achieved a very successful year in 2021 with 1,050 MINI registrations; BMW Motorrad achieves the highest-ever segment share in the market above 500cc (7.6%), and a total of 1,197 BMW motorcycles were registered in 2021.
• BMW and MINI combined electrified vehicle registration in both PHEV and BEV drivetrains came up to the Number One ranking in the premium electrified segment with 32.9% segment share
• Customer satisfaction (NPS score) hit highest-ever results in both sales and aftersales

BMW Group Thailand marks an outstanding achievement: the second consecutive year with Number One leadership in the Thai premium automotive segment. A total of 11,032 BMW and MINI were registered amid the challenges for all industries in 2021. BMW closed the year 2021 with 9,982 vehicles registration and MINI with 1,050 vehicles registration, while BMW Motorrad registered 1,197 units.

With new models raising the total number of electrified vehicles in the BMW Group line-up to 9 model variants, total registration of electrified BMW and MINI vehicles in 2021 reached 2,784 vehicles, placing BMW Group electrified vehicles in the Number One spot of the premium electrified segment with 32.9% segment share.

The continued success of BMW Group Thailand firmly demonstrated a high level of confidence from customers, which was also reflected in the NPS score increase to the highest-ever level. The company continues to have a customer-focused approach while providing new technologies and premium vehicles – this also includes combining the digitalization of services. Importantly, the company is committed to driving forward responsible and sustainable initiatives.

Mr. Alexander Baraka, President, BMW Group Thailand, said: “Last yearwas full of milestones that defined our joint success. We are delighted that BMW Group Thailand has maintained the Number One position in the premium segment for two consecutive years. MINI Thailand achieved a very successful year in 2021 with 1,050 MINI registrations while BMW Motorrad achieved the highest-ever segment share in the market above 500 CC at 7.6%. Another historic milestone that marked a major leap for us towards the future of e-mobilitylast year wasthe fact that BMW and MINI combined PHEV and BEV electrified vehicles registration is placed in the Number One ranking in the premium electrified segment with 32.9% segment share. This is a clear indication of the customer’s trust in our BMW Group electrified vehicles.”

“Our leadership in the premium segment reflects the agility with which we have transformed ourselves during unprecedented events as well as our ability to apply products that truly satisfy customer demands. Although the uncertain circumstances remain in 2022, BMW Group Thailand aims to deliver the best products, technologies and services to offer the best experience for all motorists, including ICE, PHEV and especially BEV users.”

“With such a remarkable achievement in 2021, I would like to thank our customers for their trust in our brands. Customers have always been and will continue to be the main driving force for us. We will continue our mission to offer state-of-the-art technologies, service qualities and ultimate driving experiences to our customers. Additionally, I would like to personally thank our dealer partners and our staff for their commitments and great efforts throughout this most challenging period. We banded together and we continuously walk the extra miles.” said Mr. Baraka.

Globally, BMW Group continued its increase in growth in 2021 with a total of 2,521,525 BMW, MINI and Rolls-Royce vehicles delivered to customers worldwide. Sales of electrified vehicles reflected strong customer interest in electromobility with over 328,316 electrified vehicle deliveries. Meanwhile, BMW Motorrad enjoyed the best-year-ever with 194,261 motorcycle deliveries worldwide.

BMW Group Thailand aims to record these milestones by offering extensive customer experiences in 2022 via digitalization from physical events to virtual platforms. The company also leverages digital solutions to enhance our customers’ journey through the channel of its sales and service offers with utmost safety. As a premium car company, it is also an ambition to lead the way in sustainability. In 2022, the topics of social responsibility and solutions to environmental challenges will continue to be among the key focus points of the global and local strategies.

On top of various choices and product offerings that cover Thais’ automotive and lifestyle needs, BMW Group Thailand has been collaborating with its dealership network to provide efficient, convenient and world-class services, which has helped ensure its leading position in the Thai premium automotive segment for the past two consecutive years.