BMW Exclusive Parking at Central World
Press release | 2022.04.11

BMW Thailand provides superior benefits to customers through BMW Exclusive Parking

offering exclusive reserved parking service at CentralWorld


Mr. Alexander Baraka (3rd from left), President and CEO of BMW Group Thailand, together with Khun Krisda Utamote (far right), Director Corporate Communications, BMW Group Thailand, officially launched BMW Exclusive Parking – private reserved parking for owners of the selected BMW models. Khun Isareit Chirathivat (2nd from left), Senior Vice President -Prime Partner Management,Central Pattana plc (CPN) and Khun Orada Kerdhong (far left), General Manager – CentralWorld joined the photo session at CentralWorld recently.


Bangkok. BMW Thailand is offering an exclusive service with BMW Exclusive Parking – private reserved parking for owners of the BMW 7 Series*, BMW 8 Series*, BMW X7, BMW M*, BMW i3*, i8*, iX, and iX3 (*model year 2020 onwards), available at CentralWorld. Customers will benefit from this reserved parking service, which includes two 22-kW AC charging stations for electric vehicles, totalling nine parking spots, by minimizing time spent parking and be better able to enjoy their leisure time.


Mr. Alexander Baraka, President and CEO of BMW Group Thailand, said: “At BMW Group Thailand, customers are the focus of everything we do. We never cease to provide a wide range of services and benefits in order to create an unparalleled experience, fulfil various customer needs and always keep them impressed. We expect that the Exclusive Parking service will be one of the services that contributes to enhancing customer experience and fulfilling their lifestyles.”


Khun Isareit Chirathivat, Senior Vice President – Prime Partner Management, Central Pattana plc (CPN) said: “It is a pleasure for CentralWorld to be partnering with BMW Thailand in offering a service that is beneficial to people’s lives. The service is exclusively created to serve BMW owners who park and shop at CentralWorld with spacious and private parking spaces, and the most enhanced security surveillance system. This ensures that they will be able to enjoy the greatest shopping experience available from the time they enter the mall, in line with our position as a world-class lifestyle destination at the heart of Bangkok.


This partnership further builds on Central Pattana’s commitment to becoming a Net-Zero organisation by 2050 with the focus on energy saving. We aim to set a new standard for department stores to become a better lifestyle space for everyone and create a sustainable ecosystem as reflected in our vision ‘Imagining better futures for all’."


BMW Thailand customers who purchase a vehicle with the selected model year from 2020 onwards, both existing and new customers, will be contacted by BMW Concierge service provider to verify vehicle ownership and details for delivery of BMW Exclusive Parking sticker. Eligible customers may now make use of the BMW Exclusive Parking service on B1 floor, lots U26-U29, in the 3000-car Parking Building at CentralWorld, Bangkok. To use the parking lot, customers must have the BMW Exclusive Parking sticker displayed on the vehicle’s windshield and present it to staff before entering the parking lot. There are nine parking spots available in total, two of which offer charging stations for electric vehicles.


For more information about the service, please contact BMW Group Thailand’s call centre at 1379 or visit or for updates on the latest news.

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  • The BMW Group  

    With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.  

    In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

    The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

    BMW Group Thailand  

    BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The four entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers, and BMW Parts Manufacturing (Thailand) Co., Ltd., with responsibility for supplying components for the assembly of BMW Motorrad vehicles at BMW Group Manufacturing Thailand’s Plant in Rayong.

    In 2021, BMW Group Thailand recorded a stable performance with 11,032 BMW and MINI registrations. A total of 9,982 BMW vehicles and 1,050 MINI vehicles were registered last year. BMW Motorrad Thailand maintained its performance in 2021 with 1,197 motorcycle registrations.

    On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.  

    BMW Group Manufacturing Thailand produces the following 18 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, BMW X6 and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.

    For further information, please contact: 
    BMW Group Thailand  

    Media Contacts: 
    Carl Byoir & Associates  
    Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)
    Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125) 
    Jirawat Akachan (09-3636-1241 or 0-2627-3501 ext. 101),,,