ALL NEWS.

BMW Thailand led by Mr. Alexander Baraka President and CEO, joins hands with ICONSIAM led by Khun Supoj Chaiwatsirikul, Managing Director, to launch BMW Exclusive Parking with EV charging stations for BMW owners at UG floor, ICONSIAM. 

10-day testament to ultimate all-electric performance beyond bounds of limitations 

University students are invited to showcase ideas for sustainable society and
win internships in leading organisations.

BMW Financial Services Thailand has appointed Mr. Karsten Stumpf as Chief Financial Officer, succeeding Mr. Wilfried Lux – who is designated to start a new position as Chief Financial Officer of BMW Financial Services, in Mexico.

BMW Thailand is launching online booking of the new BMW 430i Convertible M Sport, a premium midsize convertible vehicle that blends athleticism, exclusivity, and BMW’s legendary sheer driving pleasure.

Thai fans booking selected BMW M or M Sport models can also enjoy specially- designed BMW badges to celebrate 50 years of M from July to December 2022 *

BMW Group Thailand has reaffirmed its leadership position in Thailand's premium automotive industry by winning renowned Product Innovation Awards 2022 in the automotive category.

BMW Financial Services Thailand has awarded a one-year plan for the BMW 520d  M Sport All-in Driving Package (including first-class insurance and petrol – total value of THB 600,000) to Khun Pannawat Phumdornsai, the amateur golfer who hit a hole-in-one in the qualifying round of the BMW Golf Cup 2021-2022 tournament.

BMW Thailand, joining forces with Sime Darby Motors Thailand – through authorised BMW dealer Performance Motors (Thailand) Limited – will expand premium automotive services to customers in the Ratchapruek area.

BMW Group Thailand announces its latest collaboration with Evolt Technology Co., Ltd., Thailand's leading EV charging company, to expand the servicing network of EV charging stations for all owners of BMW and MINI plug-in hybrids and battery electric vehicles nationwide.

Also announcing lucky winners for the third monthly prize giveaway

BMW Financial Services Thailand concluded its 20^th anniversary celebration campaign with an extraordinary prize giveaway worth 5 million baht* to lucky winners who purchased a vehicle under a BMW Financial Services contract for BMW, MINI, and BMW Motorrad between 1^st May 2021 and 31^st March 2022. The grand prizes included a BMW 220i Gran Coupé M Sport, an all-electric MINI Cooper SE, and a BMW Motorrad C 400 GT.

BMW Group Thailand is once again bringing its intense fascination with mobility to the floor of the Bangkok International Motor Show with a lineup that strongly resonates with the event’s annual theme of “Keep Moving Forward Together”. Leading the line of debutants at the 2022 show – scheduled to be held at Impact Muang Thong Thani from March 23 to April 3.

BMW Group Thailand underlines its leading spot for product excellence in the premium automotive market with 12 wins from the Car & Bike of the Year 2022 awards. Continuing to deliver superior and exceptional vehicles in multiple categories and drivetrains, the prestigious awards mirror BMW’s and MINI’s commitment to the Power of Choice and Sheer Driving Pleasure.

Eight-class series will see industry leaders share insights on the 4 pillars of focused future such as Finance, Lifestyle, Ecology and Energy

BMW Thailand, led by Mr. Alexander Baraka, President and CEO, recently held the qualifying round of the BMW Golf Cup 2021-2022 tournament at Nikanti Golf Club, Nakhon Pathom province. The final 114 amateur golfers will be chosen from 2,300 participants nationwide to the National Final which will be the selection of three winners representing Thailand in the World Final round in 2023.

BMW Group Thailand celebrates its great achievement with continued No.1 leadership in the premium car segment for two years consecutively, with BMW and MINI conquested the most premium segment share at 45.5% in 2021, up from 44.6% in the year before, while MINI Electric enjoyed its growth rate at 263% YoY. The company also continues its focus on electromobility aiming to drive development and adoption of electric vehicles in Thailand and help pushing forward to the future of electric mobility.

BMW Thailand strengthens its trailblazer of the premium electric mobility in Thailand which is an important foundation to BMW sustainability targets, joining with Millennium Auto, authorised dealer of BMW, MINI and BMW Motorrad, officially delivered the first BMW iX xDrive50 Sport to the first Thai customer.

80 units only available at special price, exclusively via online booking from 27th January 2022 at 14:00 hrs onwards

BMW Thailand is now offering an even more striking appearance to its most successful business sedan with the new BMW 520d M Sport (M Performance Edition). The BMW M Performance Parts now add a touch of the dynamic agility found in motorsport to the unique appeal of an iconic executive saloon, which will draw attention from everyone on the road with its sportier look.

BMW Group Thailand marks an outstanding achievement: the second consecutive year with Number One leadership in the Thai premium automotive segment. A total of 11,032 BMW and MINI were registered amid the challenges for all industries in 2021. BMW closed the year 2021 with 9,982 vehicles registration and MINI with 1,050 vehicles registration, while BMW Motorrad registered 1,197 units.