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BMW x EVolt partnership announcement

BMW Group Thailand partners with EVolt Technology to elevate public charging experience for BMW and MINI customers

BMW Group Thailand announces its latest collaboration with Evolt Technology Co., Ltd., Thailand's leading EV charging company, to expand the servicing network of EV charging stations for all owners of BMW and MINI plug-in hybrids and battery electric vehicles nationwide.

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BMW Exclusive Parking at Central World

BMW Thailand provides superior benefits to customers through BMW Exclusive Parking

offering exclusive reserved parking service at CentralWorld


BMW Thailand is offering an exclusive service with BMW Exclusive Parking – private reserved parking for owners of the BMW 7 Series*, BMW 8 Series*, BMW X7, BMW M*, BMW i3*, i8*, iX, and iX3 (*model year 2020 onwards), available at CentralWorld. Customers will benefit from this reserved parking service, which includes two 22-kW AC charging stations for electric vehicles, totalling nine parking spots, by minimizing time spent parking and be better able to enjoy their leisure time.

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BMW Thailand Songkran Festival App

BMW Thailand celebrates Thai New Year with its first-ever Thai festival animation in BMW cars

Bring a cheer of Songkran to your BMW from 9th to 22nd April 2022


BMW Thailand is celebrating the quintessentially Thai New Year festival with a special Songkran animation – the first-ever Thai festival animation in the BMW Festive App. A full-screen animation on BMW control display, accompanied by the unique sounds of Thai instruments and stunning visual of iconic Thai traditional ambient and architectures, will be available to kick off the splashing festival for BMW customers. The special feature will be accessible from 9th to 22nd April 2022.

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BMW Financial Services Grand Prize

BMW Financial Services Thailand awards grand prizes worth 5 million baht to lucky winners concluding 20th anniversary lucky draw campaign

Also announcing lucky winners for the third monthly prize giveaway


BMW Financial Services Thailand concluded its 20th anniversary celebration campaign with an extraordinary prize giveaway worth 5 million baht* to lucky winners who purchased a vehicle under a BMW Financial Services contract for BMW, MINI, and BMW Motorrad between 1st May 2021 and 31st March 2022. The grand prizes included a BMW 220i Gran Coupé M Sport, an all-electric MINI Cooper SE, and a BMW Motorrad C 400 GT.

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BMW, MINI, BMW Motorrad at Motor Show 2022

BMW Group Thailand brings eclectic mix of power, practicality, and panache to the 43rd Bangkok International Motor Show

BMW Group Thailand is once again bringing its intense fascination with mobility to the floor of the Bangkok International Motor Show with a lineup that strongly resonates with the event’s annual theme of “Keep Moving Forward Together”. Leading the line of debutants at the 2022 show – scheduled to be held at Impact Muang Thong Thani from March 23 to April 3.

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Car & Bike of the Year 2022

BMW Group Thailand retains its success in premium segment with 12 awards from Car & Bike of the Year 2022, led by the all-electric BMW iX3 M Sport and MINI Cooper SE

BMW Group Thailand underlines its leading spot for product excellence in the premium automotive market with 12 wins from the Car & Bike of the Year 2022 awards. Continuing to deliver superior and exceptional vehicles in multiple categories and drivetrains, the prestigious awards mirror BMW’s and MINI’s commitment to the Power of Choice and Sheer Driving Pleasure.

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BMW Thailand - Class of the Future

BMW Thailand's Class of the Future explores visions of a 'better normal' future in face of an ever-changing world

Eight-class series will see industry leaders share insights on the 4 pillars of focused future such as Finance, Lifestyle, Ecology and Energy

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BMW Golf Cup 2021-2022 Qualifying Round

BMW Thailand makes a strong comeback in BMW Golf Cup 2021-2022 to seek out top amateur golfers for national finals

BMW Thailand, led by Mr. Alexander Baraka, President and CEO, recently held the qualifying round of the BMW Golf Cup 2021-2022 tournament at Nikanti Golf Club, Nakhon Pathom province. The final 114 amateur golfers will be chosen from 2,300 participants nationwide to the National Final which will be the selection of three winners representing Thailand in the World Final round in 2023.

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BMW & MINI Product Highlights

New BMW, MINI and BMW Motorrad Product Highlights in 2022

BMW Business Performance

BMW Group Thailand maintains its success for two consecutive years with No.1 leadership in the Thai premium automotive segment, moving forward to e-mobility while reinforcing customers’ satisfaction

BMW Group Thailand celebrates its great achievement with continued No.1 leadership in the premium car segment for two years consecutively, with BMW and MINI conquested the most premium segment share at 45.5% in 2021, up from 44.6% in the year before, while MINI Electric enjoyed its growth rate at 263% YoY. The company also continues its focus on electromobility aiming to drive development and adoption of electric vehicles in Thailand and help pushing forward to the future of electric mobility.

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2nd Round Lucky Draw 20th Anniversary Campaign

BMW Financial Services Thailand announces the secret prize winners to the BMW Leasing Experience in Munich & Korea, continuing the celebration with its 20th anniversary lucky draw campaign

BMW Financial Services Thailand by Khun Ong-ard Arunsaengroj (left), Director Sales and Marketing, and BMW Group Thailand by Khun Krisda Utamote (right), Director Corporate Communications, recently held a special lucky draw to pick the second-round winners for the special campaign commemorating the company’s 20-year journey in Thailand with prizes worth a total of 7 million baht combined. The draw was held at the BMW Group Thailand Training Center and was witnessed by Khun Preecha Biamukda, Administrative Officer, Special Professional Level, Department of Provincial Administration, Ministry of Interior.

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BMW iX First Delivery

BMW Thailand officially delivers BMW iX xDrive50 Sport to the first Thai customer leading to sustainable future of e-mobility

BMW Thailand strengthens its trailblazer of the premium electric mobility in Thailand which is an important foundation to BMW sustainability targets, joining with Millennium Auto, authorised dealer of BMW, MINI and BMW Motorrad, officially delivered the first BMW iX xDrive50 Sport to the first Thai customer.

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BMW 520d M Sport (M Performance Edition)

BMW Thailand unveils motorsport spirit in executive saloon with the new BMW 520d M Sport (M Performance Edition)

80 units only available at special price, exclusively via online booking from 27th January 2022 at 14:00 hrs onwards


BMW Thailand is now offering an even more striking appearance to its most successful business sedan with the new BMW 520d M Sport (M Performance Edition). The BMW M Performance Parts now add a touch of the dynamic agility found in motorsport to the unique appeal of an iconic executive saloon, which will draw attention from everyone on the road with its sportier look.

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BMW Group Thailand Business Performance 2021

BMW Group Thailand maintains No.1 leadership position in Thai premium automotive segment for two consecutive years reinforcing customers’ trust and satisfaction

BMW Group Thailand marks an outstanding achievement: the second consecutive year with Number One leadership in the Thai premium automotive segment. A total of 11,032 BMW and MINI were registered amid the challenges for all industries in 2021. BMW closed the year 2021 with 9,982 vehicles registration and MINI with 1,050 vehicles registration, while BMW Motorrad registered 1,197 units.

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