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BMW Thailand joins forces with ICONSIAM to launch BMW Exclusive Parking, providing EV charging station-equipped exclusive car park for BMW owners

BMW Thailand led by Mr. Alexander Baraka President and CEO, joins hands with ICONSIAM led by Khun Supoj Chaiwatsirikul, Managing Director, to launch BMW Exclusive Parking with EV charging stations for BMW owners at UG floor, ICONSIAM. 

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BMW Thailand unveils first-ever BMW i7, offering new level of driving experience with elegance, driving dynamics and cutting-edge technologies

BMW Thailand is ushering in a new era in the luxury segment with the launch of the first-ever BMW i7. The latest all-electric model now offers a breadth of experience in terms of driving dynamics, progressive luxury, and unmatched feel-good ambiance. The newly launched models – including the BMW i7 xDrive60 M Sport (First Edition), the BMW i7 xDrive60 M Sport, and the BMW i7 xDrive60 M Sport Gran Lusso – present their myriad characteristics – from elegant, modern, and sustainable to expressive, sporty, and dynamic – are now brought prominently to the forefront, cementing BMW’s leading position in the luxury EV segment in the Thai market.

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BMW Thailand provides best value with superior service through BSI packages at lower price range than the premium market

BMW Thailand continues its commitment to providing customers with complete peace of mind and the best value for money, with premium services through specifically designed BMW Service Inclusive Packages. The packages will offer customers the benefits and premium quality of maintenance services delivered by skilled technicians with authentic BMW parts while being worry-free regarding maintenance costs. However, external factors relating to the global economy, such as continued inflation and rising interest rates throughout the world, have resulted in price adjustments for some packages – which will be maintained at the same prices until 30 October 2022.

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BMW Group Thailand doubles down on customer experience, bringing latest models and ultimate Power of Choice to BMW Xpo 2022

BMW Group Thailand is introducing an unparalleled degree of ‘Sheer Driving Pleasure’ by organising the annual BMW Xpo 2022, bringing the very best of premium automobile experiences closer to fans and customers than ever before. The theme this year will revolve around the 50th anniversary celebrations of the BMW M, demonstrating the commitment and passion for the motorsport legend. Customers will also be able to witness the debut of new models as well as special offers for both BMW and BMW Motorrad at the event, which will be held at CentralWorld from 22nd to 25th September 2022. 

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First-ever electrified road trip on 4,100 km route across Thailand-Singapore-Thailand with BMW iX3

10-day testament to ultimate all-electric performance beyond bounds of limitations 

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BMW Thailand together with BMW Millennium Auto delivers the BMW 530e M Sport to the Ministry of Commerce for APEC 2022

BMW Thailand is reinforcing its leadership in Thailand’s premium PHEV and BEV electric vehicle segment, pushing forward BMW’s and BMW Millennium Auto's sustainability goals through the allotment of 34 units of BMW 530e M Sport Plug-in Hybrid vehicles to facilitate Trade Ministers from APEC members during the Asia-Pacific Economic Cooperation Summit (APEC 2022). This will embolden BMW’s ambition in supporting the Thai Government’s initiative to promote the Sustainable Development Goals amongst APEC members and pave the way for carbon emissions reduction policies, by highlighting the groundswell of excitement surrounding PHEV and BEV electric vehicles.

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BMW Financial Service New CFO Announcement

BMW Group Thailand, Chaipattana Foundation, Microsoft Thailand and SCG team up to launch ‘Choice is Yours’ programme

University students are invited to showcase ideas for sustainable society and
win internships in leading organisations.

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BMW Financial Service New CFO Announcement

BMW Financial Services Thailand appoints Mr. Karsten Stumpf as new Chief Financial Officer

BMW Financial Services Thailand has appointed Mr. Karsten Stumpf as Chief Financial Officer, succeeding Mr. Wilfried Lux – who is designated to start a new position as Chief Financial Officer of BMW Financial Services, in Mexico.

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BMW kicks off online booking for new BMW 430i

BMW Thailand kicks off online booking for new BMW 430i Convertible M Sport

BMW Thailand is launching online booking of the new BMW 430i Convertible M Sport, a premium midsize convertible vehicle that blends athleticism, exclusivity, and BMW’s legendary sheer driving pleasure.

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BMW M5 Competition and 50 Years Anniversary M Badge

BMW Thailand marks 50th anniversary of BMW M introducing luxury sports sedan BMW M5 Competition

Thai fans booking selected BMW M or M Sport models can also enjoy specially- designed BMW badges to celebrate 50 years of M from July to December 2022 *

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Product Innovation Awards 2022

BMW Group Thailand wins two Product Innovation Awards 2022, cementing its leadership in Thailand's premium vehicle market

BMW Group Thailand has reaffirmed its leadership position in Thailand's premium automotive industry by winning renowned Product Innovation Awards 2022 in the automotive category.

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BMW Hole-in-One Award 2021-2022

BMW Financial Services Thailand presents one-year BMW 520d M Sport Driving Package to amateur golfer scoring hole-in-one in BMW Golf Cup 2021-22 qualifying

BMW Financial Services Thailand has awarded a one-year plan for the BMW 520d  M Sport All-in Driving Package (including first-class insurance and petrol – total value of THB 600,000) to Khun Pannawat Phumdornsai, the amateur golfer who hit a hole-in-one in the qualifying round of the BMW Golf Cup 2021-2022 tournament.

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Performance Motors Ratchapruek

BMW Thailand and Performance Motors move forward with expansion in Ratchapruek area, offering full-fledged automotive experience with M Showroom

BMW Thailand, joining forces with Sime Darby Motors Thailand – through authorised BMW dealer Performance Motors (Thailand) Limited – will expand premium automotive services to customers in the Ratchapruek area.

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BMW x EVolt partnership announcement

BMW Group Thailand partners with EVolt Technology to elevate public charging experience for BMW and MINI customers

BMW Group Thailand announces its latest collaboration with Evolt Technology Co., Ltd., Thailand's leading EV charging company, to expand the servicing network of EV charging stations for all owners of BMW and MINI plug-in hybrids and battery electric vehicles nationwide.

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BMW Exclusive Parking at Central World

BMW Thailand provides superior benefits to customers through BMW Exclusive Parking

offering exclusive reserved parking service at CentralWorld


BMW Thailand is offering an exclusive service with BMW Exclusive Parking – private reserved parking for owners of the BMW 7 Series*, BMW 8 Series*, BMW X7, BMW M*, BMW i3*, i8*, iX, and iX3 (*model year 2020 onwards), available at CentralWorld. Customers will benefit from this reserved parking service, which includes two 22-kW AC charging stations for electric vehicles, totalling nine parking spots, by minimizing time spent parking and be better able to enjoy their leisure time.

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BMW Thailand Songkran Festival App

BMW Thailand celebrates Thai New Year with its first-ever Thai festival animation in BMW cars

Bring a cheer of Songkran to your BMW from 9th to 22nd April 2022


BMW Thailand is celebrating the quintessentially Thai New Year festival with a special Songkran animation – the first-ever Thai festival animation in the BMW Festive App. A full-screen animation on BMW control display, accompanied by the unique sounds of Thai instruments and stunning visual of iconic Thai traditional ambient and architectures, will be available to kick off the splashing festival for BMW customers. The special feature will be accessible from 9th to 22nd April 2022.

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BMW Financial Services Grand Prize

BMW Financial Services Thailand awards grand prizes worth 5 million baht to lucky winners concluding 20th anniversary lucky draw campaign

Also announcing lucky winners for the third monthly prize giveaway


BMW Financial Services Thailand concluded its 20th anniversary celebration campaign with an extraordinary prize giveaway worth 5 million baht* to lucky winners who purchased a vehicle under a BMW Financial Services contract for BMW, MINI, and BMW Motorrad between 1st May 2021 and 31st March 2022. The grand prizes included a BMW 220i Gran Coupé M Sport, an all-electric MINI Cooper SE, and a BMW Motorrad C 400 GT.

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BMW, MINI, BMW Motorrad at Motor Show 2022

BMW Group Thailand brings eclectic mix of power, practicality, and panache to the 43rd Bangkok International Motor Show

BMW Group Thailand is once again bringing its intense fascination with mobility to the floor of the Bangkok International Motor Show with a lineup that strongly resonates with the event’s annual theme of “Keep Moving Forward Together”. Leading the line of debutants at the 2022 show – scheduled to be held at Impact Muang Thong Thani from March 23 to April 3.

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Car & Bike of the Year 2022

BMW Group Thailand retains its success in premium segment with 12 awards from Car & Bike of the Year 2022, led by the all-electric BMW iX3 M Sport and MINI Cooper SE

BMW Group Thailand underlines its leading spot for product excellence in the premium automotive market with 12 wins from the Car & Bike of the Year 2022 awards. Continuing to deliver superior and exceptional vehicles in multiple categories and drivetrains, the prestigious awards mirror BMW’s and MINI’s commitment to the Power of Choice and Sheer Driving Pleasure.

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BMW Thailand - Class of the Future

BMW Thailand's Class of the Future explores visions of a 'better normal' future in face of an ever-changing world

Eight-class series will see industry leaders share insights on the 4 pillars of focused future such as Finance, Lifestyle, Ecology and Energy

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BMW Golf Cup 2021-2022 Qualifying Round

BMW Thailand makes a strong comeback in BMW Golf Cup 2021-2022 to seek out top amateur golfers for national finals

BMW Thailand, led by Mr. Alexander Baraka, President and CEO, recently held the qualifying round of the BMW Golf Cup 2021-2022 tournament at Nikanti Golf Club, Nakhon Pathom province. The final 114 amateur golfers will be chosen from 2,300 participants nationwide to the National Final which will be the selection of three winners representing Thailand in the World Final round in 2023.

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BMW & MINI Product Highlights

New BMW, MINI and BMW Motorrad Product Highlights in 2022

BMW Business Performance

BMW Group Thailand maintains its success for two consecutive years with No.1 leadership in the Thai premium automotive segment, moving forward to e-mobility while reinforcing customers’ satisfaction

BMW Group Thailand celebrates its great achievement with continued No.1 leadership in the premium car segment for two years consecutively, with BMW and MINI conquested the most premium segment share at 45.5% in 2021, up from 44.6% in the year before, while MINI Electric enjoyed its growth rate at 263% YoY. The company also continues its focus on electromobility aiming to drive development and adoption of electric vehicles in Thailand and help pushing forward to the future of electric mobility.

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2nd Round Lucky Draw 20th Anniversary Campaign

BMW Financial Services Thailand announces the secret prize winners to the BMW Leasing Experience in Munich & Korea, continuing the celebration with its 20th anniversary lucky draw campaign

BMW Financial Services Thailand by Khun Ong-ard Arunsaengroj (left), Director Sales and Marketing, and BMW Group Thailand by Khun Krisda Utamote (right), Director Corporate Communications, recently held a special lucky draw to pick the second-round winners for the special campaign commemorating the company’s 20-year journey in Thailand with prizes worth a total of 7 million baht combined. The draw was held at the BMW Group Thailand Training Center and was witnessed by Khun Preecha Biamukda, Administrative Officer, Special Professional Level, Department of Provincial Administration, Ministry of Interior.

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BMW iX First Delivery

BMW Thailand officially delivers BMW iX xDrive50 Sport to the first Thai customer leading to sustainable future of e-mobility

BMW Thailand strengthens its trailblazer of the premium electric mobility in Thailand which is an important foundation to BMW sustainability targets, joining with Millennium Auto, authorised dealer of BMW, MINI and BMW Motorrad, officially delivered the first BMW iX xDrive50 Sport to the first Thai customer.

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BMW 520d M Sport (M Performance Edition)

BMW Thailand unveils motorsport spirit in executive saloon with the new BMW 520d M Sport (M Performance Edition)

80 units only available at special price, exclusively via online booking from 27th January 2022 at 14:00 hrs onwards


BMW Thailand is now offering an even more striking appearance to its most successful business sedan with the new BMW 520d M Sport (M Performance Edition). The BMW M Performance Parts now add a touch of the dynamic agility found in motorsport to the unique appeal of an iconic executive saloon, which will draw attention from everyone on the road with its sportier look.

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BMW Group Thailand Business Performance 2021

BMW Group Thailand maintains No.1 leadership position in Thai premium automotive segment for two consecutive years reinforcing customers’ trust and satisfaction

BMW Group Thailand marks an outstanding achievement: the second consecutive year with Number One leadership in the Thai premium automotive segment. A total of 11,032 BMW and MINI were registered amid the challenges for all industries in 2021. BMW closed the year 2021 with 9,982 vehicles registration and MINI with 1,050 vehicles registration, while BMW Motorrad registered 1,197 units.

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