Press Release | 2021.09.23

BMW Thailand launches the new BMW 320Li Luxury, boasting pure driving dynamics with spacious comfort. Ready to welcome customers back to showrooms nationwide with safety and health measures

Bangkok. BMW Thailand is expanding the BMW 3 Series range – the de facto choice for sport sedans – with the addition of the new BMW 320Li Luxury, an extended-wheelbase rendition of the iconic premium sedan. In addition to the new iconic 3 Series launch, customers are now welcomed to return to BMW showrooms at all authorised dealers nationwide where ensure presenting maximum safety and health measures.


Mr. Galdric Donnezan, Sales and Dealer Network Development Director, BMW Thailand, said, “The new BMW 320Li Luxury joins the ranks of forward-looking, powerful, and stylish vehicles in the exceptionally popular 3 Series range, setting itself apart with extra room for comfort on all journeys while still retaining the 3 Series legacy of superb performance, excellent fuel efficiency, and proven ability to deliver sheer driving pleasure.


The new BMW 320Li Luxury is now available at our authorised dealers’ showrooms nationwide where customers can be ensured that premium services are offered with strict safety and health measures and all staff working at the showrooms now fully vaccinated.”

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The new BMW 320Li Luxury

Price: THB 2,469,000 (VAT incl. with BSI Standard Package)


The new BMW 320Li Luxury carries over the dynamic design and agile handling of the current-generation 3 Series and adds a stretched wheelbase that provides extra legroom for both the driver and passengers. The vehicle shares its extended vehicle dimensions with its predecessor, the BMW 330Li M Sport, with a length of 4,819 mm in length, 1,827 mm in width, and a height of 1,441 mm. With the rear doors now longer than the standard BMW 3 Series sedan by 110 mm, rear-seat passengers can access the interior more easily and enjoy greater comfort with an extra 43 mm of legroom.


The appearance of the new BMW 320Li Luxury still embodies the concept of the Ultimate Driving Machine but with a new design language, enhanced sporting prowess, improved driving dynamics, and trailblazing connectivity technology to better present the essence of the BMW brand. The unique BMW elements bear a more aggressive appearance with BMW kidney grille with exclusively designed vertical slats framed in Chrome and cross rod in High-gloss Black that link to the visually smaller interpretation of LED headlights. The Hofmeister kink – BMW’s unique window frame that is integrated into the C-pillar, gives the rear doors a “freestanding” glass edge while horizontal lines and the slim, stylishly light units housing L-shaped LED taillights, along with the twin-pipe exhaust system, give the rear a wide and athletic stance.


The new BMW 320Li Luxury is powered by 2.0 Litre BMW TwinPower Turbo 4-cylinder petrol engine which provides ample power with up to 135 kW / 184 hp at 5,000 – 6,500 rpm plus a peak torque of 300 Nm at 1,350 – 4,4000 rpm. This enables the car to accelerate from a standstill to 100 km/h in 8.1 seconds on its way to a top speed of 235 km/h. This engine is mated with an 8-speed Steptronic transmission, while the Driving Experience Control switch empowers the driver to choose joy on the road in their style from COMFORT, SPORT and ECO PRO driving modes.

The new BMW 320Li Luxury comes with 18-inch light alloy multi-spoke wheels in Bicolour with run-flat tyres. The Luxury Line exterior elements are accentuated with the front bumper, mirror foot, window guide and the rear bumper in High-gloss Chrome. The Panorama glass roof gives the driver and passengers a clear view of the sky while the HiFi loudspeaker system delivers cleaner sound at higher volumes, adding to the memorable experience traveling in this luxurious sedan. The interior design reflects similar elegant feeling with Sensatec instrument panel and trim finishers in Fine-Wood Trim Oak Grain Open-Pored with highlight trim finishers in Pearl Chrome.

For greater peace of mind, the new BMW 320Li Luxury is equipped with a range of safety and driver assistance systems, including Parking Assistant and Park Distance Control. A full range of connectivity features is supported by BMW Operating System 7.0 providing enhanced efficiency for BMW Intelligent Personal Assistant and Live Cockpit Professional. The long wheelbase vehicle also offers seamless connectivity through BMW ConnectedDrive which allow drivers to take control either through BMW Gesture control, voice commands, iDrive Controller, or 10.25-inch Control Display.

Customers interested in purchasing the new BMW 320Li Luxury can upgrade their BMW Service Inclusive package from BSI Standard for additional privileges as below.

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Price (THB)


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To welcome customers return to getting premium BMW services and experience at BMW showrooms, all are equipped with maximum safety and health measures including more frequently sanitising over reception area. All BMW sales consultants, aftersales staff, and BMW Product Geniuses working at the showrooms are fully vaccinated and regularly tested with Antigen Test-Kits (ATK). Additionally, customers who book a test-drive of any model with BMW authorised dealers from 25th – 26th September 2021 will also receive a greeting souvenir.

For more details about the new BMW 320Li Luxury, customers can contact any authorised BMW dealership, call BMW Contact Centre at 1397, reach out to BMW’s official LINE account @bmwthailand, or visit

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The BMW Group  
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services.

The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. 


In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.  

BMW Group Thailand  
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.  

In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.  

BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.


For further information, please contact: 
BMW Group Thailand  



Media Contacts: 
Carl Byoir & Associates 
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102) 
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206) 
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)
Napasorn Sriwannavit (08-5862-7676 or 0-2627-3501 ext.212),,,

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