Press release | 2021.09.16

BMW Thailand partners with HAUPCAR to enhance car-sharing experience, providing fleet of BMW vehicles through HAUP app

Photograph shows Mr. Galdric Donnezan (3rd left), Sales and Dealer Network Development Director, BMW Thailand presented the BMW vehicles to Khun Krit Vichaiwatanapanich (2nd left), CEO and founder of HAUP Company Limited, joined by Khun Radomlert Anantachina (far left), Director of Partnership of HAUP Company Limited and Khun Pornvisa Vichitnoraseth (far right), Manager Remarketing Used Car Sales, BMW Group Thailand


Bangkok. To reinforce the commitment to build a sustainable automotive community, BMW Thailand together with HAUPCAR, an app-based car-sharing service provider, is enhancing the car sharing experience with unparalleled comfort and efficiency through a fleet of BMW vehicles including BMW X1 and selected BMW PHEV models, such as BMW X3 xDrive30e, BMW 330e and BMW 530e. The new alternative short-term car rental service is now ready through the HAUP app in Bangkok; several pick-up locations are available around central Bangkok covering BTS Payathai, Vela Sindhorn Village, Samyan Mitr Town, Chamchuri Square, and Bhiraj Sathorn.


Mr. Galdric Donnezan, Sales and Dealer Network Development Director, BMW Thailand, said: “This continued partnership between BMW Thailand and HAUPCAR is offering alternative transportation with comfort and efficiency as well as enhancing the driving experience for short-term car rentals through the highly accessible HAUP app. The available BMW models through the HAUP app include the X family, 3 Series and 5 Series plug-in hybrid electric vehicles responding to an ‘urbanista’ lifestyle of driving. This collaboration also reaffirms the co-aligned missions of both organizations to build more sustainable communities for energy-saving and environmentally-friendly mobility.”


Khun Krit Vichaiwatanapanich, CEO and founder of HAUPCAR Company Limited, said: “As a pioneer car-sharing service in Thailand, we are committed to building a sustainable mobility community and providing environmentally-friendly services in response to the trend of a sharing economy. This partnership with BMW Thailand, as the first premium automotive brand joining HAUP, is a significant step in providing a supreme level of car rental service with an incomparable transportation choice.”


Any motorist interested in getting a premium driving experience without ownership can check booking details and make a reservation through the HAUP app, with convenient options of hourly rates, starting from 599 Baht per hour for BMW X1 and 699 Baht per hour for BMW 330e to daily, weekly and monthly rates to fit in all kinds of rental needs, including special offer for first-time use.

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The BMW Group  

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.  


In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.  


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.  

BMW Group Thailand  

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.  


In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.  


BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.


For further information, please contact: 

BMW Group Thailand  



Media Contacts:  

Carl Byoir & Associates  

Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)  

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)  

Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)  

Napasorn Sriwannavit (08-5862-7676 or 0-2627-3501 ext.212),,,

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