BMW Q3 Business Result
Press Release | 2021.10.25

BMW Group Thailand maintains growth momentum into the third quarter of the year with increased segment share to 41.3%

  • Passenger car registration data places BMW in the top spot of the premium segment with 7,759 vehicles registered up to September 2021 with an increased segment share to 41.3%
  • BMW and MINI achieved a total of 8,600 vehicle registration
  • The new era of e-mobility is coming soon with the first-ever BMW iX and iX3 – all-electric SAVs, to be debuted in Q4 2021
  • BMW Group Manufacturing Thailand continues to ramp up assembly capacity with 10.4% growth year-on-year
  • Growing number of Safety and Health Administration-certified dealerships underline continued support for health and safety
  • BMW Financial Services celebrate their 20th anniversary with many special privileges and offers
  • Strong customer response at the BMW Xpo 2021 with Xpo offers continuing throughout the month – and more to come soon


Bangkok. BMW Group Thailand has retained its leading spot in the premium automotive segment with yet another strong performance for the third quarter of 2021. Over the first 9 months of the year, BMW and MINI achieved a total of 8,600 vehicle registration, comprising of 7,759 BMW vehicle registration and 841 MINI vehicle registration. BMW remains in pole position in the premium passenger car segment with the segment share growth to 41.3% YTD September 2021.


Mr. Alexander Baraka, President, BMW Group Thailand, said, “Our achievements this past quarter continue to reflect the trust placed in our brands by Thai motorists nationwide, which in turn is the result of our unwavering commitment to the Thai market. As it has always been, our mission is to provide only the best for our customers. We take pride in our quality and service, which ensure long-lasting delight on the road with world-class mobility experiences that we make possible. We have also adopted various solutions to increase customer satisfaction while still meeting rising standards and expectations in health and safety. These results reaffirm once more our ability to weather drastic changes in the automotive industry and put us in a strong position to bring even more excitement in the remainder of 2021.”


On the production side, BMW Group Manufacturing Thailand recently surpassed its 200,000-unit production milestone after 21 years of operation, while year-to-date figures from the third quarter show a 10.4% boost in total production capacity for both cars and motorcycles. After reaching the 100,000-unit milestone in 2018, BMW Group Manufacturing Thailand continued to bolster production capacity and succeeded in doubling the landmark figure. This success now stands as a symbol of resilience and commitment to development, ultimately ensuring sustainable growth and greater momentum for BMW Group’s business in Thailand through exceptional manufacturing capabilities in the Asia Pacific region.


As Thailand slowly adapts to life with the New Normal, BMW Group Thailand’s services have raced ahead to provide peace of mind for all customers and employees through exceptional standards in health and safety. To date, 8 authorised dealers have received full certification under the Safety and Health Administration’s stringent standards with 4 more locations undergoing assessments.


Additionally, BMW Financial Services Thailand is celebrating its 20-year anniversary with a special campaign for all brands under the BMW Group, offering exciting rewards and exclusive offers for all customers who purchase a vehicle under the BMW Financial Services contract. For this 20-year milestone, BMW Financial Services is holding a lucky draw where winners have a chance to receive ultimate BMW, MINI, and BMW Motorrad monthly experiences and win incredible grand prizes with the BMW 2 Series Gran Coupe, the all-electric MINI Cooper SE, and the BMW C 400 GT on offer.


These exciting offers are expected to keep up the momentum for BMW Group Thailand’s final quarter of 2021 – especially after wrapping up a highly successful outing at the BMW Xpo 2021 during October 7-10. Customers can also enjoy extended availability for the BMW Xpo offers with special interest rates and upgraded BSI maintenance to 10 years/ 100,000 km exclusively for BMW X1 and more throughout the month of October.


“The Power of Choice is the cornerstone of our strategy, and this is why we continue to provide endless opportunities for customers to own the car of their dreams. We are also charging ahead into a new era of electric mobility with the first-ever BMW iX and BMW iX3 – all-electric Sports Activity Vehicles (SAVs) that will redefine driving experiences of the future in the Thai automotive market. Arriving for the first time on Thai shores in the 4th quarter, the BMW iX xDrive50 Sport will bring its driving pleasure, sporting agility and a trailblazing design with zero emissions for up to 630 kilometers in the WLTP test cycle. Meanwhile, the new BMW iX3 M Sport combines the best of both worlds: the driving dynamics and premium quality of the BMW X3 and the increased performance and efficiency of the fifth-generation BMW eDrive technology, with a range of up to 460 kilometres in the WLTP test cycle.” added Mr. Baraka. “We are looking to keep up the excitement with even more offers in November’s BMW Premium Selection Festival before closing out the year with sensational new arrivals in the Motor Expo.”

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The BMW Group  

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services.  
The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company  
has a global sales network in more than 140 countries.   


In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide.  
The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion.  
As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.  


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.   


BMW Group Thailand  

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The four entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers, and BMW Parts Manufacturing (Thailand) Co., Ltd. with responsibility for automotive components supply for the assembly of BMW Motorrad vehicles at BMW Group Manufacturing Thailand’s Plant Rayong.

In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.  


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in 
the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.   


BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive. 


For further information, please contact: 

BMW Group Thailand  



Media Contacts: 

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Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)  

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)   

Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)  

Napasorn Sriwannavit (08-5862-7676 or 0-2627-3501 ext. 212),,, 

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