Press Release | 2021.10.01

BMW Group Thailand names Mr. Michael Rainer as new Chief Financial Officer, succeeding Mr. Bernhard Teriet with new assignment as CFO of BMW Group Korea

Bangkok. BMW Group Thailand has announced the appointment of Mr. Michael Rainer as Chief Financial Officer, effective 1st November 2021. Mr. Rainer succeeds Mr. Bernhard Teriet who will be taking up a new position as Chief Financial Officer of BMW Group Korea.


Mr. Michael Rainer will be joining BMW Group Thailand from his position as Chief Financial Officer of BMW Group Malaysia. Having first joined BMW in 2000, he has since served various functions across the globe including Italy, Germany, and Malaysia. In 2013, he was named Finance and Controlling Director of BMW Italia SpA, and was later Head of IT-Controlling for BMW Group where he assumed the position for nearly 4 years. In his new position, Mr. Michael Rainer will be responsible for overseeing the overall management of BMW Group Thailand’s financial operations of the 3 entities, including BMW (Thailand) Co., Ltd., BMW Group Manufacturing (Thailand) Co., Ltd., and BMW Parts Manufacturing (Thailand) Co. Ltd.


Mr. Alexander Baraka, President, BMW Group Thailand, said, “We are delighted to welcome Mr. Michael Rainer to BMW Group Thailand as our new Chief Financial Officer. Throughout the years, Mr. Rainer has shown excellent leadership and commitment to the financial operations within BMW Group network. And with his many years of service, we are certain that he will bring his vast experience to BMW Group Thailand that will not only help maintain our position as one of the leaders in the premium automotive segment in Thailand, but also drive solid growth and innovation.

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I would like to also express the deepest appreciation for Mr. Bernard Teriet who has shown admirable levels of dedication the past 3 years which has led to the remarkable success that BMW Group Thailand has achieved in driving and transforming our companies towards customer centricity as well as achieving the strategic target of segment leadership in 2020. On behalf of BMW Group Thailand, I would like to congratulate Mr. Teriet for his new role with BMW Group Korea, where I am certain that he will continue to make a positive impact and lead his new team to greater achievements,” Mr. Alexander Baraka added.

The BMW Group  

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.  


BMW Group Thailand  

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.   


In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.    


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide. 


BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.


For further information, please contact: 

BMW Group Thailand  



Media Contacts:  

Carl Byoir & Associates  

Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)  

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)  

Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)  

Napasorn Sriwannavit (08-5862-7676 or 0-2627-3501 ext.212),,,

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