Photo Release | 2021.05.05


BMW Group Thailand, led by Mr. Stefan Sloboda (2nd left), Director Customer Support, together with authorised BMW dealer Nelson’s Autohaus, led by Mr. Randy Nelson (right), Managing Director and Mr. Travis Nelson (left), Customer Support Director, recently launched the new BMW Certified Body and Paint Centre at Nelson’s Autohaus Chonburi.


*The photo was taken on 5 April 2021, prior to the Government’s compulsory public mask wearing regulation


Chonburi. BMW Group Thailand – led by Mr. Stefan Sloboda, Director Customer Support – together with authorised BMW dealer Nelson’s Autohaus, led by Mr. Randy Nelson, Managing Director, are raising the bar for BMW aftersales services with a major upgrade in Chonburi in the form of the latest body and paint centre operated by Nelson’s Autohaus Chonburi. This facility is the 15th BMW-certified location for body and paint services in Thailand.


Launched to provide full body repair and paint services for customers, the BMW Certified Body and Paint Centre at Nelson’s Autohaus Chonburi is equipped with 24 mechanical bays, including 6 light-duty bays, 4 medium-duty bays, 4 heavy-duty bays with Car-O-Liner Body Alignment Machine, 4 body repair bays, 4 paint preparation bays, 2 paint repair bays, and 2 paintwork booths – one of which comes with IR Infrared Nova Verta Technology. All paint services utilise BMW’s standard water-based, environmentally friendly ColorSystem paint. Equipped with the capability to repair heavily damaged vehicles, this Body and Paint Centre is able to service as many as 200 vehicles per month.


Nelson’s Autohaus is also working with leading insurance companies to guarantee a fast and seamless service journey for customers. These remarkable capabilities reiterate Nelson’s Autohaus’ commitment to BMW customers and its position as a trusted partner of BMW Group Thailand.


As the latest addition to the roster of authorised BMW dealers, Nelson’s Autohaus has leveraged its deep insights into customers’ needs and extensive market experience to offer service excellence for more than 20 years. Nelson’s Autohaus continues to strive for an even better customer experience through innovative service offers such as convenient one-stop service centres and exceptional maintenance work with original BMW parts.


Customers can make a service appointment in advance via or call Nelson’s Autohaus Chonburi at 038-288-856.

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The BMW Group  
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services.The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. 


In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.  

BMW Group Thailand  
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.  

In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.  
BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.


For further information, please contact: 
BMW Group Thailand  



Media Contacts: 
Carl Byoir & Associates 
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102) 
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206) 
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125) 
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101),,,

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