Press Release | 2021.03.09

BMW GROUP THAILAND MARKS ANOTHER MILESTONE WITH 12 AWARDS FROM CAR & BIKE OF THE YEAR 2021, LED BY THE BMW 745Le xDRIVE M SPORT AS THE BEST HYBRID LUXURY CAR.

BMW Group Thailand led by Mr. Alexander Baraka (standing 12th left), President, receives the “Car & Bike of the Year 2021” awards in a ceremony hosted by Grand Prix International PCL, led by Dr. Prachin Eamlumnow (standing 9th left), Chief Executive Officer. The ceremony was presided over by Khun Thongchai Chawalitpichaet (standing 8th left), Director General of the Office of Industrial Economics.


Bangkok. BMW Group Thailand continues to underpin its top spot in the premium automotive market with 12 wins from the Car & Bike of the Year 2021 awards. Each and every win is further proof of outstanding quality displayed by vehicles across all three brands – BMW, MINI and BMW Motorrad – across a wide a variety of drivetrains and motoring experiences on offer throughout 2020.


Car of the Year 2021 Awards presented to BMW
1. Best Sedan under 2,000 CC: BMW 220i Gran Coupe M Sport
2. Best Diesel Sedan under 2,000 CC: BMW 320d M Sport
3. Best Hybrid Sedan under 2,000 CC: BMW 330e M Sport
4. Best Hybrid Luxury Car: BMW 745Le xDrive M Sport
5. Best Mid-Size Hatchback under 2,000 CC: BMW 630i GT M Sport
6. Best Diesel Mid-Size Sedan: BMW 520d M Sport
7. Best Sport Coupe: BMW 430i Coupe M Sport
8. Best Diesel Sport SUV: BMW X4 xDrive20d M Sport X


Car of the Year 2021 Awards presented to MINI
9. Best 3 Door Sport Hatchback: MINI John Cooper Works
10. Best 3 Door EV Sport Hatchback: MINI Cooper SE


Bike of the Year 2021 Awards presented to BMW Motorrad
11. Best Naked Heavy Weight: BMW F 900 R
12. Best Scooter Light Weight: BMW C 400 X

 

Mr. Alexander Baraka, President, BMW Group Thailand, said “We have always placed great importance on upholding the momentum in innovation and delivering more performance, cutting-edge vehicles to Thai customers – even in the face of challenges in the past year. The cornerstone of our achievements is a variety of choices that we present to customers, covering all types of drivetrains and vehicle types – from superior sedans and luxurious SUV to high-performance sports cars and impressive bikes. Moreover, this year’s awards reaffirm our leading position in several segments, especially in the luxury market with the BMW 745Le xDrive M Sport toppling other contestants and named as the “Best Hybrid Luxury Car” – the pinnacle of our 12 wins from Car & Bike of the Year 2021. This is yet another testament to our strengths, not only on the automotive and technological fronts, but also our capability to respond to customers’ emotional needs as well as their passion and driving pleasure.”


The Car & Bike of the Year Awards is held annually by Grand Prix International PCL – the founder and organizer of the Bangkok International Motor Show. The awards are presented to honor distinguished vehicles in various categories. The criteria are divided into two major aspects. Firstly, participating vehicles would be considered for their performance, efficiency, safety, innovation, environmental impact, and design. Secondly, each vehicle underwent test drive sessions on a closed track with challenges designed to assess their real-world qualities – including steering precision, suspension performance, engine output, torque level and acceleration. Participating cars and motorcycles were tested and evaluated by a panel of judges comprising respected motoring journalists from the Thai Automotive Journalists Association, committee from the Society of Automotive Engineers, leading research institutes of Thai universities as well as independent bike testers.


The 12 Car & Bike of the Year 2021 awards won by BMW, MINI and BMW Motorrad are as follows:

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The BMW Group  
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. 

 

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. 


BMW Group Thailand  
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers. 

 

In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide. 


BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.

 

For further information, please contact: 
BMW Group Thailand 

1397
www.bmw.co.th     
www.mini.co.th     
www.bmw-motorrad.co.th      

 

Media Contacts: 
Carl Byoir & Associates 
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102) 
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206) 
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125) 
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101) 
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, pthanwajeran@carlbyoir.com, ptoonkamthornchai@carlbyoir.com

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