Press Release | 2021.07.20


Bangkok. BMW Group Thailand continues to steer the corporate sales category forward with a firm commitment to help businesses during these uncertain times. With this in mind, the company has set up sales campaigns and financial services offers – including 0% down payment for all types of corporate customers, low monthly payment offer starting from 39,990 THB with BMW Protect first class insurance and all services inclusive throughout the contract, guaranteed future value* for car rental businesses that purchase the BMW 3 Series, and more. BMW Group Thailand is also keen to strengthen corporate sales capabilities even further to fully assist corporate customers.


Mr. Alexander Baraka, President, BMW Group Thailand, said, “One of the key elements in our business is the collaborative effort of BMW Group Thailand and our business partners. Our focus is not only on the needs of individual customers but also the best combination of value and premium quality that can create business advantages for our corporate customers – including listed companies, SMEs, and hotels. Given current circumstances, BMW Group Thailand is looking to provide special offers as well as exceptional benefits and aftersales services to corporate customers to help them sustain and grow their businesses through the ongoing challenges.”

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BMW Thailand is prepared to take on the growing demand in the corporate sector with a dedicated sales team responsible for sales strategies, marketing plans, product designs, as well as financial offers and service for all types of corporate customers. The team includes:

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Manager of Corporate and Special Sales

Responsible for corporate sales strategies, special sales programs for hotel business customers, marketing, and BMW dealer network strategies for corporate customers.


Manager of Corporate Sales

Responsible for fleet sales, BMW dealer’s corporate sales, and key corporate client service.


Diplomatic and Special Sales

Responsible for customers with diplomatic status – including embassies and international organisations as well as product offerings and financial offers for limousine services provided by five-star hotel clients.


Head of Corporate Sales and Head of Used Car, BMW Financial Services

Responsible for key account customer and financial product.


Area Manager, Corporate & Used Car Sales, BMW Financial Services.



BMW's premium lineup provides a wide range of vehicle choices that can cater to both executive needs and corporate use. Each and every BMW vehicle delivers exceptional comfort and cutting-edge technologies that make every journey an impressive one. The selection ranges from popular BMW 3 Series models, such as the BMW 320d M Sport and the long wheelbase BMW 330Li M Sport, which offers superior comforts on the road, the environmentally friendly plug-in hybrid models like the BMW 330e M Sport, the luxurious BMW 7 Series, and the versatile BMW X.


BMW Group Thailand is introducing many special financial services and offers for corporate customers including:

  • 0% down payment offer for all types of corporate customers
  • Tailor-made offers for car rental service operators
  • Exclusive monthly payment offer, starting from 39,990 THB with BMW Protect, first class insurance throughout the contract and guarantee future value* included, for car rental service operators purchasing the BMW 3 Series
  • Special bundle for all services - including BSI offer to 5 Years/ 100,000 km, First class insurance plan, and substitute vehicle for maintenance downtimes.


Additionally, corporate customers can enjoy BMW test-drive service, an estimator program that helps customers find the best solution that suits their businesses, and privileges to join BMW’s exclusive activities such as BMW Driving Experience, BMW Rayong Plant visit, and an opportunity to compete in the BMW Golf Cup International.


Customers interested in BMW’s corporate offerings can check out more details at or contact or reach out to any authorized BMW dealers.

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*Terms & Conditions

  • Terms and conditions based on 48-month contract duration
  • The stated monthly payment is in Thai Baht and inclusive of 7% VAT
  • BMW Financial Services reserves the right to change terms and conditions without prior notice
  • Subjected to BMW Financial Services lending criteria
  • This is a Hire purchase contract

Freedom Choice: Terms & Conditions
For service terms based on 48-month contract duration, vehicle mileage is not exceeding 20,000 km/year, or with additional charge of 25 baht/km for vehicles with mileage higher than 20,000 km/year but not exceeding 30,000 km/year.

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The BMW Group 
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.  

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand   
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.   

In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.
On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.   
BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.


For further information, please contact:  
BMW Group Thailand 



Media Contacts:  

Carl Byoir & Associates  
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)  
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)  
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125),,

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