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Press Release | 2021.01.16
BMW THAILAND INVITES CUSTOMERS TO JOIN BMW VIRTUAL EXPERIENCE, THE NEW BMW 5 SERIES ONLINE LAUNCH WITH “CHANGE THE WAY YOU LEAD. LEAD THE WAY YOU CHANGE.” CONCEPT.
Bangkok. BMW Thailand is inviting customers and BMW fans nationwide to be part of the BMW VIRTUAL EXPERIENCE – a first-ever online launch for the new BMW 5 Series, with stories of change relayed through the eyes of iconic figures on three different channels.
The BMW VIRTUAL EXPERIENCE will be held on Wednesday, 20th January 2021 at 20:00 under the unique launch concept of “Change the way you lead. Lead the way you change.” Each of the three channels will go live simultaneously to highlight the new BMW 5 Series’ authoritative and stylish presence as well as enhanced comfort and athleticism that set a new bar for the segment.
Join us with the BMW VIRTUAL EXPERIENCE on these three channels and discover different perspectives on change:
- BMW Thailand – A story of leading change with Khun Au – Aticharn Cherngchavano Our planet and technological advancements are no longer separated on parallel paths as new innovations are now evolving to sustain nature and the environment. Watch at https://www.facebook.com/bmwthailand.
- The Standard – A story of working change with Khun Ken – Nakarin Wanakijpaibul Success comes not through hard work but effectiveness. Watch at https://www.facebook.com/thestandardth
- Workpoint – A story of world-saving change with Khun C – Siwat Chotchaicharin The entrepreneur who will revolutionise your vision of management. Watch at https://www.facebook.com/workpoint
In addition to being the first to experience the new BMW 5 Series in Thailand, viewers who join the online broadcast and register on any of the three channels are qualified for an exclusive, once-in-a-lifetime chance to own the new BMW 5 Series for just half a million baht. More details on this exclusive chance can be found during the broadcasts.
For more information leading up to the BMW VIRTUAL EXPERIENCE, please follow BMW Thailand Facebook page at https://www.facebook.com/bmwthailand
ADDITIONAL PHOTOS
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group recorded new all-time highs with over 2.5 million passenger vehicles, an increase of 1.2% from the previous year, and 175,000 motorcycles, up 5.8% year-on-year, delivered to customers worldwide. Global sales of electrified BMW and MINI vehicles grew by 2.2% to 145,815 cars, taking the total number of electrified BMW Group vehicles on the road to half a million. As of 31 December 2019, the BMW Group had a workforce of 133,778 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
BMW Group Thailand
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.
In 2019, BMW Group Thailand recorded a stable performance with 12,954 BMW and MINI deliveries. The sales of MINI in Thailand achieved the highest growth rate across MINI’s global networks with 1,204 deliveries, growing by 15% year-on-year. BMW’s luxury segment also enjoyed remarkable results from sales volume of the BMW 7 Series, BMW 8 Series, BMW X7, and BMW i8, recording double-digit growth at 39% year-on-year, while the BMW Premium Selection certified used car program grew by 16% year-on-year.
On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.
BMW Group Manufacturing Thailand produces the following 16 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.
For further information, please contact:
BMW Group Thailand
1397
Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, pthanawajeran@carlbyoir.com, ptoonkamthornchai@carlbyoir.com