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Press Release | 2021.12.23
BMW Thailand brings festive celebrations with special animation for New Year greeting in BMW cars
Bangkok. BMW Thailand is embracing festive celebrations with a vibrant video animation in BMW cars depicting the joyful moment through lively memorable activities like party, travel that everyone enjoys spending time together. The special feature will be available to accompany BMW customers during Christmas celebrations from December 23-26, 2021, and during the beginning of the new era from December 31, 2021, to January 4, 2022.
During this specific period, owners of supported BMW models can activate these animated special greetings in their vehicles in three ways; through the BMW Intelligent Personal Assistant with voice command by saying “Hello BMW” followed by “Happy Holidays” during Xmas season, saying “Hello BMW’ followed by “Happy New Year" during New Year holidays, and through the home screen by selecting 'Apps Menu', then 'Installed Apps', and selecting 'Festive App' icon to activate the animations. Upon activation, a full-screen animation on the BMW control display, accompanied by pleasant festive music and dazzling ambient lighting sequence will automatically appear up to three times when starting the car.
The special festive greetings animation will be available for specific models include BMW 2 Series, BMW 3 Series, BMW 4 Series, BMW 5 Series, BMW 6 Series, BMW 7 Series, and BMW 8 Series as well as BMW X3, BMW X5, BMW X6, BMW X7, BMW Z4, BMW iX3, and BMW iX. Supported vehicles must have the latest BMW Operating System 7 and software version 07/2020 or later, as well as the BMW Live Cockpit Plus or BMW Live Cockpit Professional settings. The joyful animation is also available at BMW Thailand Facebook fanpage.
ADDITIONAL PHOTOS
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
BMW Group Thailand
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The four entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers, and BMW Parts Manufacturing (Thailand) Co., Ltd. with responsibility for automotive components supply for the assembly of BMW Motorrad vehicles at BMW Group Manufacturing Thailand’s Plant Rayong.
In 2020, BMW Group Thailand recorded a stable performance with 12,426 BMW and MINI deliveries. A total of 11,242 BMW vehicles were delivered to Thai customers, a slight 4.3% decrease from 2019, while a total 1,184 MINI vehicles were delivered in Thailand, reflecting a small dip of only 1.7% drop year-on-year. BMW Motorrad Thailand maintained its performance despite difficult conditions in 2020 with 1,224 motorcycles delivered.
On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.
BMW Group Manufacturing Thailand produces the following 17 models: BMW 2 Series, BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X5, and BMW X7. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.
For further information, please contact:
BMW Group Thailand
1397
www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th
Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)
sboonsaeng@carlbyoir.com, pthanawajeran@carlbyoir.com