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BMW Group Thailand reaffirms its leading position in the automotive industry by winning four prestigious national awards which underscore the company's aspiration of offering high quality products and services while also providing consumers with driving pleasure and cutting-edge technology. Additionally, a diverse range of vehicles that are renowned for unique performance and design led to long-standing consumer trust based on both public surveys and experts’ selection.

BMW Thailand is embracing festive celebrations with a vibrant video animation in BMW cars depicting the joyful moment through lively memorable activities like party, travel that everyone enjoys spending time together. The special feature will be available to accompany BMW customers during Christmas celebrations from December 23-26, 2021, and during the beginning of the new era from December 31, 2021, to January 4, 2022.

After the global online launch of BMW iX and BMW iX3 recently, BMW Thailand reinforces its pioneer in premium electric mobility in Thailand, introducing BMW iX xDrive50 Sport and BMW iX3 M Sport for Thai customers to experience the highly anticipated all-electric Sports Activity Vehicles (SAVs).

BMW Thailand pursues its ambition for the Future of Mobility with the exciting new additions to the BMW line-ups and other exclusive offers at the 38th Thailand International Motor Expo 2021, from 1st -12th December 2021, at Challenger Hall Impact, Muangthong Thani.

BMW Group Thailand has announced the appointment of Mr. Michael Rainer as Chief Financial Officer, effective 1st November 2021. Mr. Rainer succeeds Mr. Bernhard Teriet who will be taking up a new position as Chief Financial Officer of BMW Group Korea.

BMW Financial Services Thailand recently held a special lucky draw to pick the first group of winners for the special campaign commemorating the company’s 20-year journey in Thailand with prizes worth a total of 7 million baht.

BMW Group Thailand has retained its leading spot in the premium automotive segment with yet another strong performance for the third quarter of 2021. Over the first 9 months of the year, BMW and MINI achieved a total of 8,600 vehicle registration, comprising of 7,759 BMW vehicle registration and 841 MINI vehicle registration. BMW remains in pole position in the premium passenger car segment with the segment share growth to 41.3% YTD September 2021.

เพื่อร่วมเป็นส่วนหนึ่งของการช่วยเหลือสังคมท่ามกลางสถานการณ์การระบาดของโควิด-19 บีเอ็มดับเบิลยู กรุ๊ป ประเทศไทย ระดมพลังจิตอาสา ร่วมมือกับผู้จำหน่ายบีเอ็มดับเบิลยูและมินิอย่างเป็นทางการ ศิลปิน ลูกค้า พาร์ทเนอร์ สื่อมวลชน และพนักงาน สนับสนุนกรมการแพทย์ กระทรวงสาธารณสุขในการส่งกล่องยาให้แก่ผู้ป่วยโควิด-19 ที่เข้าระบบการแยกกักรักษาตัวที่บ้านหรือ Home Isolation ในเขตกรุงเทพฯ และปริมณฑล

To reinforce the commitment to build a sustainable automotive community, BMW Thailand together with HAUPCAR, an app-based car-sharing service provider, is enhancing the car sharing experience with unparalleled comfort and efficiency through a fleet of BMW vehicles.

BMW Thailand is expanding the BMW 3 Series range – the de facto choice for sport sedans – with the addition of the new BMW 320Li Luxury, an extended-wheelbase rendition of the iconic premium sedan. In addition to the new iconic 3 Series launch, customers are now welcomed to return to BMW showrooms at all authorised dealers nationwide where ensure presenting maximum safety and health measures.

A collaboration between BMW Group Thailand, HackVax Open Design, Bangchak Corporation PCL., Zico Foundation, QueQ Application, Volunteer Organizers, and Maharat Nakhon Ratchasima Hospital, will be offering COIVD-19 tests for those living in Bangkok.

BMW Group Thailand continues its commitment in the ongoing fight against COVID-19 in Thailand through the online charity auction “We Care, We Share” – which is being held as part of a Care4Water Foundation initiative.

The recently launched BMW 220i Gran Coupe Sport, a stunning cameo appearance alongside the versatile BMW X3 in Marvel Studios’ highly anticipated “Black Widow”. Both BMW models will be showcased in the BMW Virtual Xpo 2021 – which is being held online throughout the month of August – as customers also receive greater peace of mind with the special Care & Protect Deals on offer.

BMW Group Thailand’s strong market performance in Thailand’s premium automotive segment continued into the second quarter of 2021 as year-to-date deliveries across both BMW and MINI brands rose by 34% to a total of 5,573 deliveries – outpacing the wider passenger car market which also saw a jump in deliveries by 0.5% to 120,351 vehicles. These results further reaffirm BMW Group Thailand’s long-term commitment to the Thai market as well as the trust placed in the group’s brands by Thai motorists nationwide.

Through collaboration between agencies, organisations, and working groups proactive COVID-19 testing services through Antigen Test Kits (ATK) were provided as an alternative testing option to people living in the Bangkok Metropolitan Area at the beginning of August 2021 to help Thailand fight against the pandemic.

BMW Thailand is offering exclusive gifts for all customers during the BMW Virtual Xpo 2021 between 26-29 August 2021. Not only will car enthusiasts experience various BMW models throughout the month of August via Live streaming channels, but will also have the chance to participate in exciting Flash offer deals, beginning today till August 29, 2021.

The exclusive offer includes an upgraded 10-year BMW Service Inclusive package for the BMW X1 and an additional Ease Your Life campaign offering a 0% down payment scheme for all new vehicle purchases

BMW Group Thailand continues to steer the corporate sales category forward with a firm commitment to help businesses during these uncertain times. With this in mind, the company has set up sales campaigns and financial services offers.

BMW Thailand is introducing the latest member of the BMW 2 Series to Thai shores with the arrival of the new BMW 220i Gran Coupe Sport in CKD form – available at an attractive price of 1,999,000 THB (VAT incl. with BSI Standard Package). To further excite the luxury vehicle segment, BMW Thailand is also announcing a special “Ease Your Life” campaign to offer 0% down payment for all models from now until 30^th June 2021.

BMW Group Thailand is continuing its commitment in the fight against COVID-19 alongside Thai society together with HAUPCAR, an app-based car-sharing service provider, offering BMW and MINI fleet as transportation for medical personnel and anyone with vaccination appointment.

BMW Thailand has announced the postponement of BMW iX xDrive50 Sport and BMW iX3 M Sport online booking to 7th July 2021, from 14:00 hrs onward at shop.bmw.co.th.

BMW Group Thailand – led by Mr. Stefan Sloboda, Director Customer Support – together with authorised BMW dealer Nelson’s Autohaus, led by Mr. Randy Nelson, Managing Director, are raising the bar for BMW aftersales services with a major upgrade in Chonburi in the form of the latest body and paint centre operated by Nelson’s Autohaus Chonburi.

BMW Thailand has brought the vision of a more personalised and digitalised future for mobility closer to everyday reality with the introduction of BMW Drive Recorder – a digital service that enables on-board camera system to record 360-degree video footage of the vehicle’s surroundings while driving.

BMW Group Thailand is celebrating yet another historic milestone with a blazing start to 2021, setting a new record for first-quarter deliveries on its way to retaining the Number One leader position in the Thai premium automotive segment.

BMW Group Thailand presented scholarships to 11 vocational students from Don Bosco Technical College in batches 8 and 9 of the BMW Service Apprentice Program in a scholarship award ceremony recently held at BMW Group Thailand Training Center in Pathum Thani province.

BMW Group Thailand continues to underpin its top spot in the premium automotive market with 12 wins from the Car & Bike of the Year 2021 awards.

BMW Group Thailand is bringing fans and customers along for the next chapter of its journey with an exciting roster of new arrivals that embody an unwavering focus on performance, style, and innovation for the 2021 Bangkok International Motor Show, which will run from March 24 to April 4 at Challenger Halls 1-3, IMPACT Muang Thong Thani.

BMW Group Thailand’s license to thrill is further extended for the 42nd Bangkok International Motor Show with a second wave of announcements to serve up even more excitement on the road for motoring enthusiasts across Thailand.

BMW Thailand is ushering in the Year of the Ox with a special Chinese New Year message in BMW cars. A full-screen animation on BMW control display, accompanied by pleasant festive music and dazzling ambient lighting orchestration sequence, will be available to kick off this year of great fortune for BMW customers. The special feature will be accessible during a limited time from 12^th to 19^th February 2021.

BMW Group Thailand is building upon its historic success in 2020 with further expansion of its line-up across all three brands. Coming hot on the heels of the company confirming its capture of the top spot in Thailand’s premium automotive segment, this second batch of 2021’s new arrivals, after the new BMW 5 Series launch in January, further reaffirms BMW Group Thailand’s strategic commitment to the Power of Choice with a breathtaking variety that runs from the pinnacle of luxury to a classic two-wheel cruiser.

BMW Thailand is putting pedal to the metal on a thrilling journey with Thai motorists with the introduction of the most powerful M Performance 3 Series and the first locally-assembled M Performance model – the BMW M340i xDrive.

BMW Thailand is inviting customers and BMW fans nationwide to be part of the BMW VIRTUAL EXPERIENCE – a first-ever online launch for the new BMW 5 Series, with stories of change relayed through the eyes of iconic figures on three different channels.

BMW Thailand is embarking on a new chapter in the successful history of its bestselling executive saloon with the new BMW 5 Series. This seventh generation of the 5 Series – offered in 3 variants: BMW 520d M Sport, BMW 530e Elite and BMW 530e M Sport – offers a heightened sense of outward and inward authority along with new driver assistance systems that cement its leading position at the premium end of the executive class in the Thai market.

BMW Group Thailand marked the close of a historic 2020 as the Number One manufacturer in Thailand’s premium automotive segment. From January to December 2020, the company recorded a total of 12,426 BMW and MINI deliveries, increasing its segment share to over 51.2% amidst the most challenging year in the industry’s history.