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JANUARY 2021.

BMW 5 Series Virtual Launch

BMW THAILAND INVITES CUSTOMERS TO JOIN BMW VIRTUAL EXPERIENCE, THE NEW BMW 5 SERIES ONLINE LAUNCH WITH “CHANGE THE WAY YOU LEAD. LEAD THE WAY YOU CHANGE.” CONCEPT.

BMW Thailand is inviting customers and BMW fans nationwide to be part of the BMW VIRTUAL EXPERIENCE – a first-ever online launch for the new BMW 5 Series, with stories of change relayed through the eyes of iconic figures on three different channels.

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The New BMW 5 Series

BMW THAILAND ROLLS OUT THE NEW BMW 5 SERIES, THE NEXT-LEVEL EXECUTIVE SALOON WITH HEIGHTENED PRESENCE INSIDE AND OUT.

BMW Thailand is embarking on a new chapter in the successful history of its bestselling executive saloon with the new BMW 5 Series. This seventh generation of the 5 Series – offered in 3 variants: BMW 520d M Sport, BMW 530e Elite and BMW 530e M Sport – offers a heightened sense of outward and inward authority along with new driver assistance systems that cement its leading position at the premium end of the executive class in the Thai market.

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BMW Group Thailand Business Results

BMW GROUP THAILAND HAILS LANDMARK 2020 AS IT ATTAINS THE NUMBER ONE SPOT IN THE THAI PREMIUM AUTOMOTIVE SEGMENT.

BMW Group Thailand marked the close of a historic 2020 as the Number One manufacturer in Thailand’s premium automotive segment. From January to December 2020, the company recorded a total of 12,426 BMW and MINI deliveries, increasing its segment share to over 51.2% amidst the most challenging year in the industry’s history.

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