Press Release | 2020.05.27

BMW Thailand rolls out new profile of BMW X4 with more cutting-edge technologies and sportier look at the same price

Bangkok. BMW Thailand is spicing up its Sports Activity Coupe range with the introduction of the BMW X4 xDrive20d M Sport X – the latest member of the SAC family with unmistakable coupe-inspired designs, outstanding driving performance, and extensive technological innovations. This new profile of the BMW X4 comes equipped with enhanced driving technology for greater convenience along with sportier performance and design from the M Sport X package. The refreshed version is offered at the same price of 3,999,000 THB (VAT incl. with BSI Standard Package).


Mr. Alexander Baraka, President, BMW Group Thailand, said “The BMW X4 has played an important part in the success story of the Sports Activity Coupe segment, and we are ready to take this particular SAC to the next level with the arrival of the BMW X4 xDrive20d M Sport X. This new profile of the BMW X4 has been upgraded with more stylish appearance and advanced technology with the latest BMW Operating System 7.0, BMW Live Cockpit Professional, and BMW ConnectedDrive to provide a greater dose of sportiness, comfort and connectivity. This is proof that, even in these challenging times, we are still doing our best to deliver the best automotive experience to our consumers as well as meeting the expectation in every aspect.”


The BMW X4 xDrive20d M Sport X is still marked by its unique low-slung roofline – now complemented by an M Sport X package that fuses off-road capabilities with sporty flair. The package features design elements such as skirts and wheel arches in Frozen Grey, plus M Sport brakes for sharper control. Driving technology has been further enriched with Surround View Camera, BMW Head-up Display and BMW Operating System 7.0.


Sporting 19-inch M light alloy wheels in Double-spoke style, the sporty appearance of the BMW X4 xDrive20d M Sport X is further complemented with adaptive LED headlights with high-beam assistant and panorama glass roof. The exterior design elements in Frozen Grey creates a striking contrast with BMW Individual high-gloss Shadow Line.


The BMW X4 xDrive20d M Sport X is powered by a powerful BMW TwinPower Turbo 4-cylinder diesel engine that provides a power output of 140kW / 190hp with the torque topping out at 400 Nm at 1,750-2,500 rpm. This catapults the Sports Activity Coupe from a standstill to 100 km/h in 8 seconds all the way to a top speed of 213 km/h. The BMW X4 is equipped with an 8-speed Steptronic transmission, which operates alongside the BMW xDrive intelligent all-wheel drive system. Thanks to BMW EfficientLightweight measures, the BMW X4 offers the most efficient aerodynamics in its segment with a drag coefficient (Cd) of 0.30.


The new profile of the BMW X4 is equipped with the latest driving innovations from BMW for greater on-road and off-road capabilities, ranging from Cruise Control with braking function and Driving Assistant to Hill Descent Control and Parking Assistant Plus. A range of safety systems is equipped to ensure peace of mind for drivers, such as Crash Sensor, Side Impact Protection, Attentiveness Assistant, and Park Distance Control (PDC).


The interior reflects the combination of athletic stance and high-class elegance, fitted with Vernasca leather seats, M Sport leather multifunction steering wheel with paddle shift, Sensatec instrument panel and interior trim finishers in Aluminium Rhombicle Dark with highlight trim finishers Pearl Chrome. The elegant atmosphere is sparked up with Ambient Light while comfort is delivered with 3-Zone Automatic air conditioning and storage compartment with 525 – 1,430-litre luggage capacity.


The BMW X4 xDrive20d M Sport X also sports state-of-the-art entertainment and communication systems, all based on the latest BMW Operating System 7.0. These include BMW Live Cockpit Professional, BMW ConnectedDrive for seamless connectivity, the iDrive infotainment system, BMW Gesture Control, 12-inch instrument panel, 10.25-inch touch Control Display, along with full-colour BMW Head-up Display.


The BMW X4 xDrive20d M Sport X is offered at 3,999,000 THB including VAT and BSI Standard Package with 3 years of maintenance or 60,000 kilometres and 3 years of unlimited mileage warranty.

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The BMW Group 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. 



In 2019, the BMW Group recorded new all-time highs with over 2.5 million passenger vehicles, an increase of 1.2% from the previous year, and 175,000 motorcycles, up 5.8% year-on-year, delivered to customers worldwide. Global sales of electrified BMW and MINI vehicles grew by 2.2% to 145,815 cars, taking the total number of electrified BMW Group vehicles on the road to half a million. As of 31 December 2019, the BMW Group had a workforce of 133,778 employees. 



The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. 


BMW Group Thailand 


BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers. 



In 2019, BMW Group Thailand recorded a stable performance with 12,954 BMW and MINI deliveries. The sales of MINI in Thailand achieved the highest growth rate across MINI’s global networks with 1,204 deliveries, growing by 15% year-on-year. BMW’s luxury segment also enjoyed remarkable results from sales volume of the BMW 7 Series, BMW 8 Series, BMW X7, and BMW i8, recording double-digit growth at 39% year-on-year, while the BMW Premium Selection certified used car program grew by 16% year-on-year.   


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.


BMW Group Manufacturing Thailand produces the following 15 models: BMW 3 Series sedan, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive45e and BMW 745Le xDrive.


For further information, please contact:
BMW Group Thailand



Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101),,,

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