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- 07.01.20 BMW 5 Series and 7 Series Handover to Le Meridien Bangkok
- 13.01.20 BMW Care4Water
- 14.01.20 The new BMW 7 Series
- 13.02.20 Performance Motors BMW Body and Paint Center
- 26.02.20 BMW Annual Press Conference 2020
- 04.03.20 BMW Financial Services Thailand Sets To Enhance Exceptional Services In 2020
- 06.03.20 Car & Bike Of The Year 2020
- 10.03.20 BMW Sanitary Standard
- 18.03.20 BMW Phenomenon Live
- 25.03.20 New Model Launch
- 02.04.20 BMW Surgical Mask Donation
- 27.05.20 BMW X4 xDrive20d M Sport X
- 13.07.20 BMW and MINI The 41st Bangkok International Motor Show
- 15.07.20 BMW Virtual Motor Show
- 15.07.20 BMW Virtual Motor Show
- 03.08.20 ChargeNow at The Emporium The EmQuartier
- 06.08.20 BMW Executive Car Day
- 27.08.20 Product Innovation Awards 2020
- 03.09.20 BMW Xpo 2020
- 28.09.20 BMW Amorn Prestige Rangsit
- 01.10.20 BMW M2 CS Handover
- 08.10.20 BMW Unbound World of Art Series
- 02.11.20 BMW Motorrad Organizational Restructure
- 10.11.20 BMW and MINI at Motor Expo 2020
- 11.11.20 BMW Golf Cup International Qualifying 2020
- 16.11.20 BMW German Auto Exclusive Private Dinner
- 01.12.20 BMW Virtual Showroom 2020
- 03.12.20 BMW Golf Cup 3 National Winners
- 08.12.20 Special Price for BMW M & BMWi at Motor Expo 2020
- 18.12.20 BMW Groupe Thailand 2020 Awards
- 22.12.20 BMW Golf Cup Hole-in-One Awards
- 24.12.20 BMW Service Apprentice Program
- 28.12.20 BMW Care4Water
- 07.01.20 BMW 5 Series and 7 Series Handover to Le Meridien Bangkok
- 13.01.20 BMW Care4Water
- 14.01.20 The new BMW 7 Series
- 13.02.20 Performance Motors BMW Body and Paint Center
- 26.02.20 BMW Annual Press Conference 2020
- 04.03.20 BMW Financial Services Thailand Sets To Enhance Exceptional Services In 2020
- 06.03.20 Car & Bike Of The Year 2020
- 10.03.20 BMW Sanitary Standard
- 18.03.20 BMW Phenomenon Live
- 25.03.20 New Model Launch
- 02.04.20 BMW Surgical Mask Donation
- 27.05.20 BMW X4 xDrive20d M Sport X
- 13.07.20 BMW and MINI The 41st Bangkok International Motor Show
- 15.07.20 BMW Virtual Motor Show
- 15.07.20 BMW Virtual Motor Show
- 03.08.20 ChargeNow at The Emporium The EmQuartier
- 06.08.20 BMW Executive Car Day
- 27.08.20 Product Innovation Awards 2020
- 03.09.20 BMW Xpo 2020
- 28.09.20 BMW Amorn Prestige Rangsit
- 01.10.20 BMW M2 CS Handover
- 08.10.20 BMW Unbound World of Art Series
- 02.11.20 BMW Motorrad Organizational Restructure
- 10.11.20 BMW and MINI at Motor Expo 2020
- 11.11.20 BMW Golf Cup International Qualifying 2020
- 16.11.20 BMW German Auto Exclusive Private Dinner
- 01.12.20 BMW Virtual Showroom 2020
- 03.12.20 BMW Golf Cup 3 National Winners
- 08.12.20 Special Price for BMW M & BMWi at Motor Expo 2020
- 18.12.20 BMW Groupe Thailand 2020 Awards
- 22.12.20 BMW Golf Cup Hole-in-One Awards
- 24.12.20 BMW Service Apprentice Program
- 28.12.20 BMW Care4Water
BMW Group Thailand unveils the new BMW 7 Series – a new generation of the legendary masterpiece that delivers unprecedented luxury and driving pleasure
BMW Group Thailand, led by Mr. Alexander Baraka (3rd right), President, BMW Group Thailand, together with Mr. Christian Metzger (2nd right), Product Manager, BMW 7 Series and BMW 8 Series, BMW Group, unveiled the new BMW 7 series lineup – BMW 745Le xDrive M Sport and BMW 730Ld sDrive M Sport – boasting supremely confident presence, sophisticated elegance, and striking innovations that elevate comfort and mobility alike.
Photograph shows, from left; Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand; Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand; Mr. Galdric Donnezan, Sales and Marketing Director, BMW Thailand; Mr. Alexander Baraka, President, BMW Group Thailand; Mr. Christian Metzger, Product Manager, BMW 7 Series and BMW 8 Series, BMW Group; and Khun Prapatsara Aramvongsamut, General Manager Sales, BMW Thailand
Bangkok – BMW Group Thailand is refining its flagship luxury range with the launch of the new BMW 7 Series. With its supremely confident presence, sophisticated elegance, and striking innovations that elevate comfort and mobility alike, the new 7 Series lineup – comprising the new BMW 745Le xDrive M Sport and the new BMW 730Ld sDrive M Sport – comes packed with the latest in driver assistance and connectivity to deliver utmost exclusivity and a superior driving experience.
Mr. Alexander Baraka, President, BMW Group Thailand said, “The new BMW 7 Series once again sets new benchmarks in the luxury sedan segment with an expressive design that represents our vision of contemporary luxury and elegance, coupled with extensively developed drive technology and groundbreaking innovations in operation and digitalization that comprehensively reflect the demands of our customers. Assembled at our BMW Group Manufacturing Thailand’s plant in Rayong, the new BMW 7 Series is not only the pinnacle of luxury automotive experiences but also firm evidence of our continuing commitment to Thailand.”
The arrival of the new BMW 7 Series elevates the driving pleasure experience in a luxury sedan to new heights through the integration of cutting-edge innovations into each car’s powertrain. Available in Thailand with either a six-cylinder diesel plant in the BMW 730Ld sDrive M Sport or a plug-in hybrid drive system with enhanced range, performance, and efficiency in the BMW 745Le xDrive M Sport, the new BMW 7 Series builds upon the flagship range’s distinguished legacy by balancing sumptuous driving comfort and the dynamic BMW flair while also ensuring complete control and safety at any moment with comprehensive driver assistance systems.
The exterior design of the new BMW 7 Series exudes significantly greater presence and elegant precision in line with true 7 Series heritage. The supreme dynamics and exclusive comfort of the new 7 Series’ luxury driving experience are heightened by its alluring bodywork. The refreshed design at the front end yields more powerful presence, dominated by the iconic kidney grille that is now 30% larger than its predecessor, framed by a single-piece surround. The grille has active air flap control with adjustable vanes which only open when the need for cooling air is increased. The super-slender adaptive LED headlight units in the BMW 730Ld sDrive M Sport, or BMW Laserlight in the BMW 745Le xDrive M Sport, create contrast with the significantly enlarged BMW kidney grille adding more distinctive appearance to the new BMW 7 Series.
Also among the striking changes made to the front of the car, which rises 50 millimeters taller at its foremost point, is the redesigned bonnet that carries more sharply cut and powerfully sculpted contour lines. The BMW badge on the bonnet is now 13-millimeter larger in diameter. The outer air intakes in the lower section of the front apron are now overlaid with large air deflectors to guide the onrushing air to the brake air ducts and the Air Curtains. L-shaped trim strips in High-gloss Chrome border the Air Curtains on their outer edges and below. In addition, the dynamic appearance of the front end is accentuated by the particularly striking and aerodynamically optimised contouring of the front apron’s lower border.
The side view of the new BMW 7 Series is dominated by the upright Air Breathers forming a 90-degree angle. Apart from complementing the overall design with more precision and clarity, the Air Breathers are also designed to optimise the flow of air through the wheel arches, which helps to reduce aerodynamically undesirable turbulence. The Air Breathers and trim strips come in Dark Chrome from the BMW Individual high-gloss Shadow Line in both model variants.
With emphasis on modernity and elegance, the rear has been extensively redesigned with rear apron contours that reflect the look of the vehicle’s front, combining well with integral exhaust tailpipes with larger chrome surrounds. Slimmer three-dimensional rear lights with red/black surfacing are around 35 millimetres slimmer that the outgoing model. A slim light strip below the chrome bar between the rear lights provide an extra stylistic flourish. The BMW 745Le xDrive M Sport comes equipped with 20-inch M light alloy wheels in Star-spoke style, while the BMW 730Ld sDrive M Sport is fitted with 19-inch M light alloy wheels in Bicolour Double-spoke style.
The new BMW 745Le xDrive M Sport is powered by a newly developed plug-in hybrid drivetrain system that combines a six-cylinder inline BMW EfficientDynamics petrol engine with an electric motor. Altogether, the system unleashes a combined output of 290 kW / 394 hp with a maximum combined torque of up to 600 Nm. The new plug-in hybrid drive technology, together with the 8-speed Steptronic Sport transmission, enables the BMW 745Le xDrive to record times of 5.1 seconds for the 0 – 100 km/h sprint on the way to its 250 km/h top speed. The speed threshold in hybrid-mode has also jumped to 140 km/h, allowing the pleasure of driving in a luxury sedan with zero local emissions to be now enjoyed far beyond the city limits too. The energy required for this is stored in a latest-generation lithium-ion battery located underneath the rear seats with an increased gross capacity of 12.0 kWh, allowing for pure electric driving range between 50 and 58 kilometres according to the NEDC test cycle.
The drivetrain works hand in hand with the specially-tuned suspension system, which takes into account the significant increase in power output over the previous-generation 7 Series to provide the vehicle with appreciably enhanced agility, precision, and directional stability, while the xDrive intelligent all-wheel-drive system delivers maximum power and traction to the road surface in any condition.
The new BMW 730Ld sDrive M Sport brings to the road exceptional performance and ground-breaking efficiency. Commanding power and silky smooth running are the hallmarks of the new BMW TwinPower Turbo inline 6-cylinder diesel engine, which generates a maximum output of 195 kW / 265 hp and a peak torque at 620 Nm at 2,000 – 2,500 rpm with 250 km/h as the top speed. The powerful engine works in tandem with 8-speed Steptronic transmission and adaptive two-axle air suspension. The Executive Drive Pro chassis technology, meanwhile, teams up with the suspension system to provide exceptional comfort, agility, and stability.
The new interior appointments create refined, feel-good ambience and further enhance long-distance comfort. Styled with sophistication, the new BMW 7 Series offers seats upholstered in exclusive Nappa leather with extended quilting, full electrical adjustments, active seat ventilation, and massage function for the driver and rear-seat passengers. New fine wood interior trim strips create harmoniously crafted luxury ambience, which is elevated to another level with the panorama glass roof – including the Sky Lounge roof in the BMW 745Le xDrive M Sport that combines natural and ambient light sources to create a truly unforgettable atmosphere.
The leather steering wheel offers an optimised arrangement of multifunction buttons, while the entertainment system includes rear-seat full-HD touchscreen display, BMW Live Cockpit Professional with Navigation system, fully digital, 12.3-inch instrument cluster and 10.25-inch Control Display with consistent, modern graphics operated with new BMW Operating System 7.0, BMW ConnectedDrive and the BMW Intelligent Personal Assistant with voice command.
Rear-seat passengers can also enjoy an entertainment system comprising two 10-inch full-HD displays and a Blu-ray player. This entertainment setup also allows users to access navigation and online functions of the vehicles from the rear seats. Enhanced acoustic properties, including 5.1mm thicker laminated glass in side windows and extra acoustic insulation around the rear wheel arches, optimise long-distance comfort for passengers.
The new BMW 745Le xDrive M Sport is available at THB 6,439,000 and BMW 730Ld sDrive M Sport is available at THB 6,139,000, both comes with the BSI Standard package, providing 3 years/60,000 km. of maintenance and 3 years/unlimited mileage of warranty. Customers can choose from three striking paintworks to personalize their new BMW 7 Series – Black Sapphire, Mineral White, and Bernina Grey.
Executives from BMW Group Thailand, led by Mr. Alexander Baraka (5th right), President, together with Mr. Christian Metzger (4th right), Product Manager, BMW 7 Series and BMW 8 Series, BMW Group, Khun Kwanchai Paphatphong (5th left), President and CEO of Inter-Media Consultant Co., Ltd.; Khun Chalatchai Paphatphong (2nd left), Deputy Managing Director of Inter-Media Consultant Co., Ltd.; Dr. Prajin Aiemlumnao (4th left), Chairman of Grand Prix International Group; and Khun Jaturon Komolmitr (3rd left), Director and Chief Operating Officer, Grand Prix International Group
(From left) Mr. Alexander Baraka, President, BMW Group Thailand; Mr. Christian Metzger, Product Manager, BMW 7 Series and BMW 8 Series, BMW Group; Mr. Galdric Donnezan, Sales and Marketing Director, BMW Thailand; Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand; and Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
BMW Group Thailand
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.
In 2018, BMW Group Thailand reached new all-time highs with 12,036 BMW deliveries, representing a 20% increase year-on-year and the highest growth rate across BMW’s global networks for the second consecutive year. The sales of BMW plug-in hybrid vehicles (PHEV) also achieved a record-high growth rate of 122% in Thailand over the past year. While MINI and BMW Motorrad also achieved the new record in sales with 1,051 vehicles MINI deliveries (growing sales by 4% year-on-year) and 2,154 BMW Motorcycles deliveries (growing sales by 8% year-on-year).
On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.
BMW Group Manufacturing Thailand produces the following 14 models: BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 530e and BMW X5 xDrive45e.
For further information, please contact:
BMW Group Thailand
1-800-269-269
www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th
Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com