Press Release | 2020.07.13

BMW Group Thailand continues journey to future of mobility with parallel digital and physical experiences at the 41st Bangkok International Motor Show, starring the new BMW X3 xDrive30e M Sport

BMW and MINI highlights

  • Virtual Motor Show interactive experience provides full breadth and depth of show floor to customers at home
  • New BMW X3 xDrive30e M Sport joins expansive X Series range – including plug-in hybrid and diesel variants of the BMW X5 – to bring sustainable, electrified mobility to the SAV segment
  • Limited-run Rosewood and Sidewalk editions to delight MINI fans with exclusive paintwork and stylings
  • Experience driving pleasure with peace of mind through exclusive new insurance offerings


Bangkok – BMW Group Thailand continues its quest to unlock the future of mobility with exciting new additions to the BMW and MINI line-ups for the 2020 Bangkok International Motor Show. In addition to new vehicles and exclusive offers, this 41st edition of the Motor Show represents a milestone experience with customers having the choice of visiting the show floor with its enhanced safety and hygiene measures or taking a virtual, interactive tour of the BMW booth from the comfort of their homes.


Mr. Alexander Baraka, President, BMW Group Thailand, said, “2020 has undoubtedly been a year of disruptive changes for everyone. While the pandemic has caused a significant impact on virtually every facet of life and every industry, it has also ushered us into a time of even faster adaptation and innovation. We remain fully committed to our goal of bringing sheer driving pleasure, cutting-edge technologies, and the power of choice to our customers no matter where or how – as evident in the physical and digital Motor Show experiences available in parallel this year.


With the new BMW X3 xDrive30e M Sport, we are offering an electrified and locally-assembled take on the versatile and adventurous spirit of our Sports Activity Vehicle range, bringing to the table improvements in efficiency and the option of zero-emission driving while still retaining the X3’s trademark qualities on and off the road. The new X3 builds upon the accomplishments of the X5 – the original SAV – which now comes with plug-in hybrid and diesel variants for customers to choose from. For MINI fans, we have stylish special editions of fan favourites like the MINI Hatch and MINI Convertible – from the subtly dazzling MINI Rosewood Edition to the deep, cool look of the MINI Convertible Sidewalk Edition.”

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Physical and digital experiences double down on the power of choice.

In light of current circumstances, organizers of the Bangkok International Motor Show have taken appropriate measures to ensure peace of mind for show floor visitors – including wider walkways, mandatory face mask use within the venue, and rigorous sterilization routines.


At the BMW, MINI, and BMW Motorrad booths, customers can safely navigate the space with sales consultants equipped with facial masks and shields, while sit-down areas feature increased space between each table as well as a private viewing room to experience our vehicles with minimal congestion.


“Customers who prefer to experience the 2020 Motor Show from the comfort and safety of their homes can do so with the choice to visit our booths via the BMW Virtual Motor Show 2020 platform,” added Mr. Baraka. “This digital experience delivers the full breadth and depth of our booth offerings, including a full tour of the booth spaces, deep dives into each vehicle on display, and interactive conversations with BMW Genius product experts and sales staff via video call and chat message, ultimately enabling customers to reserve a vehicle straight from home.”

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Making sure our customers enjoy their BMW Group vehicles with full peace of mind.

As part of BMW Group, the goal of BMW Financial Services is to be a leader in innovation and premium customer services. BMW Financial Services Thailand is doing this today on different levels.


First, by creating products and campaigns to ensure that customers can enjoy the great innovative technology that BMW Group has to offer. At the Bangkok International Motor Show 2020, BMW Financial Services is offering up to 3 years of free premium insurance on balloon and finance lease products for all PHEV vehicles. This unique offer will ensure that more customers can enjoy the benefits of electrification that BMW Group presents.


Second, by innovating through financial service products. At the Motor Show, customers can discover a new range of insurance products under the brand BMW Exclusive Protect, offered by our insurance partners to deliver exclusive protection for you and your BMW.


The BMW Protect first-class vehicle insurance policy delivers superior protection with guaranteed premium services and genuine BMW parts in the event of damage from an accident, full coverage for all damages and injuries caused by the incident – including compensation for fires, theft, and more – plus 24/7 roadside assistance.


The BMW Payment Protect policy extends the peace of mind to your leasing arrangement, providing coverage for all unpaid instalments in the event of death or permanent disability.


The newly launched BMW Extended Protect, meanwhile, offers long-term confidence and keeps your BMW in great shape for the foreseeable future with up to 3 years or 200,000 kilometres of coverage that takes on full maintenance expenses after the initial warranty period.


The above insurance offerings, operated by our partner licensed insurance companies, are also available for MINI and BMW Motorrad customers.


Finally, BMW Financial Services innovates by exploring new ways for customers to enjoy BMW Group vehicles. The 2020 Motor Show marks the first time in Thailand for a BMW Freedom Choice product with 60% Guaranteed Future Value (36 months contract). This offer will be available for the 3 Series’ PHEV and diesel models. With a very attractive monthly instalment and the choice for customers to keep the vehicle after 3 years, or return it and order a new vehicle, this exceptional BMW Freedom Choice product offers the possibility for a new group of customers to discover and enjoy BMW for the first time.


For more details on financial services, please contact BMW Contact Centre at 1397 or LINE @BMWleasing.

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BMW and MINI highlights at the 41st Bangkok International Motor Show

The new BMW X3 xDrive30e M Sport (CKD)

Price: THB 3,659,000

(VAT incl. with BSI Standard Package)

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The unique combination of the intelligent BMW xDrive all-wheel drive system and cutting-edge BMW eDrive technology makes for sustainable driving pleasure in the new BMW X3 xDrive30e M Sport. The Sports Activity Vehicle’s plug-in hybrid drive – comprising a 2.0-litre, 135 kW/184 hp 4-cylinder petrol engine with BMW TwinPower Turbo Technology and an electric motor integrated into the 8-speed Steptronic Sports transmission with an output of 80 kW/109 hp – transmits power to all four wheels, offering exciting versatility and a purely electric driving experience as well as outstandingly low fuel consumption and emissions.


Together, the 4-cylinder petrol engine and the electric motor of the plug-in hybrid model generate a maximum system output of 215 kW/292 hp. This unique drive configuration reduces average fuel consumption to only 35.7 km/litre. The relevant CO2 emissions amount to 64 grams per kilometre. The combined power consumption of the new BMW X3 xDrive30e is approximately 17.92 kWh per 100 kilometres. Its lithium-ion high-voltage battery, equipped with the very latest battery cell technology, enables purely electric mobility with a range of 47 kilometres according to NEDC standard. This efficiency is achieved without sacrificing performance as the BMW X3 xDrive30e M Sport delivers up to 420 Nm of torque, allowing it to accelerate from zero to 100 km/h in 6.1 seconds. Its top speed is 210 km/h.


Depending on the operating mode and the situation on the road, the electric motor of the new BMW X3 xDrive30e M Sport can be used either for purely electric mobility or to support the combustion engine. In MAX eDrive mode, which can be activated via the eDrive button on the centre console, the new BMW X3 xDrive30e M Sport achieves a top speed of 135 km/h with a locally emissions-free and virtually silent drive unit. In the standard Auto eDrive setting, purely electric driving is possible at speeds of up to 110 km/h. The combustion engine only switches on at higher speeds or when there are particularly high load requirements. When both drive units are active, the efficiency of the new BMW X3 xDrive30e M Sport is optimised, as is its sprint capacity. When accelerating, the spontaneous power development of the electric motor is clearly noticeable, while at constant speeds its electric assist reduces fuel consumption and emissions.


The BATTERY CONTROL setting further serves to keep the charge state of the high-voltage battery at a level determined by the driver. In this way, the power supply can be specifically reserved and used for local emissions-free driving on urban stretches of road during a lengthier trip.


The lithium-ion battery of the new BMW X3 xDrive30e is located in a space-saving position underneath the rear seat, while the fuel tank is positioned above the rear axle. This means that the transport capacity of the plug-in hybrid model is only slightly restricted. At 450 litres, the luggage compartment volume of the new BMW X3 xDrive30e is on a par with those models which have a conventional engine. By folding down the rear seat with 40:20:40 split, the storage space can be extended to up to 1,500 litres.


Thanks to cutting-edge battery cell technology and a gross energy content of 12.0 kWh, the high-voltage battery contributes both to the outstanding efficiency and the excellent electrical range of the new BMW X3 xDrive30e. As a result, the plug-in hybrid model can be used for a great deal of day-to-day travel without locally produced emissions – even beyond the city. The high-voltage battery can be fully charged at conventional household sockets using the standard-equipment charging cable in less than six hours. At a BMW i Wallbox, the same charging process can be completed in around three and a half hours.


The new BMW X3 xDrive30e is available in M Sport variant, boasting 20-inch M Light Alloy Wheels in Double-Spoke Style, Adaptive LED Headlight, Automatic High Beam Assistant, M Sport Brake, Driving Assistant, Parking Assistant, BMW Head-Up Display, Harman/Kardon Surround Sound system, and Aluminum satinated roof rails. Its standard equipment includes acoustic pedestrian protection, which operates when driving electrically at low speeds to emit an unmistakable sound designed specifically for electrified BMW models and alert other road users to the approaching car without impairing the acoustic comfort of the vehicle occupants.


In addition, the new BMW X3 xDrive30e is equipped with an auxiliary air conditioning system as standard. It can also be controlled remotely from a smartphone using the BMW Connected App. New digital services help make it more attractive and convenient to charge the high-voltage battery when out and about – including a search function for public charging stations, remote control of the charging process, and live information on battery charge status, electrical and combined range and individual energy consumption on the driver’s smartphone or other personal devices.

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BMW X5 xDrive45e M Sport

Price: THB 4,999,000

(VAT incl. with BSI Standard Package)

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BMW X5 xDrive30d M Sport

Price: THB 4,699,000

(VAT incl. with BSI Standard Package)

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Both engine variants of the fourth generation of BMW X5 boast an even greater blend of premium luxury performance and comfort while retaining the hallmark proportions of an SAV. Starting in 2020, both engine variants of the BMW X5 are now locally assembled, thus offering even more attractive price range for customers to choose.


The plug-in hybrid model combines the purely electrically powered driving pleasure with the versatility that is typical of a Sports Activity Vehicle. The BMW X5 xDrive45e M Sport’s fuel consumption figures is as low as 43.5 km/litre according to the ECO sticker. The top speed when driving on electric power alone is also increased from 120 to 135 km/h while its electrically powered range of 80 kilometres according to the NEDC/ECO Sticker.


The vehicle comprises a 3.0-litre and 210 kW/286 hp in-line 6-cylinder engine from the current BMW EfficientDynamics drive family and the fourth generation of BMW eDrive technology. An electric motor with an output of 83 kW/113 hp, a lithium-ion battery with a gross energy content increased to 24.0 kWh and further developed power electronics for intelligent energy management give the plug-in hybrid system of the BMW X5 xDrive45e M Sport unique performance characteristics as well as an impressive level of efficiency.


Together, the two drive units generate a system output of 290 kW/394 hp along with a maximum system torque of 600 Nm. The combustion engine and electric motor deliver their power to an 8-speed Steptronic transmission of the latest generation and the intelligent all-wheel drive system BMW xDrive. This ensures sporty driving pleasure on the road and supreme off-road performance over loose terrain at all times. The BMW X5 xDrive 45e M Sport takes 5.6 seconds for the sprint from zero to 100 km/h, which is 1.2 seconds less than the predecessor model. Its top speed is 235 km/h.


Channelling power through an improved eight-speed Steptronic transmission, the BMW X5 xDrive30d M Sport is operated by the 6-cylinder diesel engine with BMW TwinPower Turbo driving the SAV with the maximum output of 195 kW/265 hp at 4,000 rpm and peak torque of 620 Nm at 2,000-2,500 rpm sending the BMW X5 from 0 to 100 km/h within 6.5 seconds before hitting top speed at 230 km/h. The latest generation of the BMW xDrive intelligent all-wheel drive with more efficient control system and rear-wheel bias as standard is on hand to ensure that power is translated into secure progress – on or off road.


The BMW X5 xDrive30d M Sport also comes equipped with adaptive suspension while the BMW X5 xDrive45e M Sport is fitted as standard with a two-axle air suspension and electronically controlled dampers. Dynamic Traction Control system, Driving Experience Control switch, and Dynamic Stability Control system make it possible to boost the off-road performance, sportiness or comfort of both engine variants.


Distinctive M Sport design features mark out the new X5 with M Aerodynamics package, side window and roof rails in BMW Individual high-gloss Shadow Line. The kidney grille bars come in matte aluminium while M Sport brakes, 20-inch Star Spoke light alloy wheels for the X5 xDrive30d M Sport and 21-inch M light alloy wheels in Y-spoke style for the X5 xDrive45e M Sport bring out the powerful and sporting impressions of the new BMW X5.


The interior of the BMW X5 exudes a classy and modern aura thanks to sophisticated materials, harmonious design and an innovative control concept. The fully-digital instrument cluster and the Control Display share the same graphics and design. The carefully selected materials in
the interior include the Vernasca leather for the standard leather upholstery as well as M Sport leather multifunction steering wheel. Another new feature on board the new BMW X5 includes the panoramic glass roof, whose clear surface is 30% larger than on the outgoing model.


The innovative suite of driver assistance systems such as Parking Assistant Plus in the BMW X5 xDrive 45e M Sport now includes the new Reversing Assistant, Surround View, Top View, Panorama View and Remote 3D View can be displayed on the driver’s smartphone via BMW ConnectedDrive. The new BMW X5 also features Driving Experience Control including ECO PRO fitted as standard. The BMW Live Cockpit Professional display and control concept combines a new 12.3-inch display and the ultimate in connectivity to create a superb all-round package. The familiar iDrive and BMW Gesture Control as well as multimodal use of the 10.25-inch touchscreen display are still on hand to provide utmost convenience for the driver.


Complete range of services from BMW ConnectedDrive offers full connectivity between the vehicle and the customer’s digital devices.

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BMW 320d GT Sport

Price: THB 2,299,000

(VAT incl. with BSI Standard Package)

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The BMW 320d GT Sport perfectly blends the spaciousness of a luxury sedan and the boot capacity of a station wagon. Powered by a BMW TwinPower Turbo four-cylinder diesel engine that produces up to 140 kW / 190 hp, the BMW 320d GT sport delivers a peak torque of 400 Nm at 1,750-2,500 rpm and can accelerate from 0 to 100 km/h in 7.7 seconds with a top speed of 226 km/h. Paired with an 8-speed Steptronic gearbox, the engine averages 27.0 km/l in fuel consumption and emits just 99 grams of CO2 per kilometer.


At 4,824 millimeters in length, the BMW 320d GT Sport is around 200 millimetres longer than the other members of the BMW 3 Series family. Together with a large tailgate, the BMW 320d GT Sport opens to reveal a boot offering up to 1,600 litres of load space and allowing extremely varied use.


The combination of 8.8-inch display, latest version of the BMW Navigation System Professional, iDrive Touch Controller and BMW ConnectedDrive allow drivers to stay connected with driving comfort and convenience. The BMW 320d GT Sport is also fitted with an extensive selection of equipment items as standard, including Servotronic, adaptive LED headlights and various modes of Driving experience control.

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MINI Rosewood Edition (Hatch 3-Door)

Price: THB 2,850,000

(VAT incl. with MSI Standard Package)

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MINI Rosewood Edition (Hatch 5-Door)

Price: THB 2,890,000

(VAT incl. with MSI Standard Package)

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Available in Thailand in a limited run of only 30 units, the MINI Rosewood Edition promises to dazzle with its Indian Summer Red paintwork – available exclusively on this special edition model. The exterior design features roof, bonnet stripes, and mirror caps in Black, creating a striking contrast with the metallic paintwork. The limited-edition MINI comes with the iconic Union Jack LED rear lights, rear view camera, electrically adjustable exterior mirror, and 17-inch wheels in Rail Spoke 2-Tone with runflat tyres. The stylish interior matches the eye-catching exterior with MINI Yours Leather Lounge in Carbon Black, MINI Yours Interior style in Piano Black illuminated, front armrest, anthracite headliner, sports seats, and electronic gear selector.


The MINI Rosewood Edition is available in Cooper S configuration, giving both 3- and 5-door variants a 4-cylinder petrol engine delivering a maximum output of 141 kW / 192 hp and peak torque at 280 Nm at 1,350 – 4,600 rpm. Paired with a 7-speed double-clutch Steptronic transmission, the MINI 3-Door Hatch Rosewood Edition races from 0 to 100 km/h within 6.7 seconds, while the 5-Door Hatch hits the same mark in 6.8 seconds. Both top out at 235 km/h. A range of safety systems and driver assistive technologies – such as front and side airbags, Dynamic Stability Control, Dynamic Traction Control with Electronic Differential Lock Control, Cruise Control with Braking function and adaptive suspension – are included to provide optimal convenience and maximum confidence for drivers on any journey.

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MINI Convertible Sidewalk Edition

Price: THB 3,060,000

(VAT incl. with MSI Standard Package)

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The MINI Convertible Sidewalk Edition combines iconic and contemporary elements to create aesthetically compelling contrasts. The Deep Laguna metallic colour adorns the bodywork and is perfectly complemented by the anthracite soft top roof. The exterior design features compelling, reflective geometric design patterns that embellish the Specific bonnet stripes with pin lines and other components. The ‘SIDEWALK’ insignia lends distinctive accents to the side scuttles and door entry strips to make this special edition all the more special.


The MINI Convertible Sidewalk Edition boasts 18-inch MINI Yours British Spoke 2-Tone with runflat tyres. The quiet, intelligent Z-folding mechanism of an electrically powered 3-in-1 roof operates in 3 stages: up, down, or hallmark MINI sunroof mode to let the breeze in. It fully opens or closes in 18 seconds flat, too – even at speeds of up to 30 km/h. And the soft top fabric features a special, intertwined geometric design that embodies the drive to keep moving forward.


The MINI Convertible Sidewalk Edition is powered by a 4-cylinder petrol engine delivering a maximum output of 141 kW / 192 hp and peak torque at 280 Nm at 1,350 – 4,600 rpm. Paired with a 7-speed double-clutch Steptronic transmission, the MINI Convertible Sidewalk Edition accelerates from 0 to 100 km/h within 7.1 seconds before topping out at 230 km/h. The vehicle also features adaptive suspension, rear view camera, and Union Jack LED rear lights as well as other convenient functions such as wireless Apple CarPlay and wireless charging.

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The new MINI Cooper SE

Price: THB 2,290,000

(VAT incl. with MSI Standard Package)

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The new MINI Cooper SE draws power from an electric motor instead of a petrol or diesel engine, enabling it to achieve emissions-free mobility together with exciting performance.


The motor of the new MINI Cooper SE mobilises a maximum output of 135 kW/184 hp. Its maximum torque of 270 Nm is already available from standstill, as is characteristic of electric motors. The new MINI Cooper SE accelerates from standing to 60 km/h in just 3.9 seconds. Over the first 60 metres it effortlessly keeps pace with conventionally powered sports cars.


The high-voltage battery with model-specific configuration is made up of lithium-ions cells subdivided into 12 modules, providing a driving range of up to 217 kilometres (NEDC Test Standard) with a gross energy content of 32.6 kWh. The position of its high-voltage battery is placed deep in the vehicle floor between the front seats and below the rear seats. As a result of this arrangement there are no limits to the use of the luggage compartment space as compared to the conventionally powered model versions. In order to ensure the relevant ground clearance for the high-voltage battery installed in the vehicle floor, the body of the new MINI Cooper SE is positioned some 18 millimetres higher than in the conventionally powered model.


The new MINI Cooper SE is fitted as standard with acoustic pedestrian protection. A distinctive sound created especially for the MINI Cooper SE is generated via a speaker system in the low speed range. All components of the electric drive are protected by means of model-specific structural features and immediately switched off in the event of a collision.


The new MINI Cooper SE also has an innovative DSC (Dynamic Stability Control) system for hallmark brand riding fun without loss of traction. The first purely electrically powered MINI also enables the driver to adapt the vehicle setting to the current situation on the road as well as to their own personal preferences. There are four modes to choose from in the MINI Cooper SE – Sport, MID, GREEN, and GREEN+. Also part of the characteristic driving experience in an electrically powered BMW Group model is the so-called one-pedal feeling or regenerative brake, which sees the vehicle perceptibly decelerate once the driver removes their foot from the accelerator.


The high-voltage battery of the new MINI Cooper SE can be charged using either the standard charging cable or a MINI ELECTRIC Wallbox with a maximum capacity of 11 kW – to 80 percent in two and a half hours, and 100 percent in three and a half hours. The charging unit of the new MINI Cooper SE is designed for a maximum charging capacity of 50 kW, allowing an 80 percent charge to be achieved in just 36 minutes. Its charging connection is designed for AC and DC charging using Type 2 and CCS Combo 2 plugs. Above the connection, a charge level indicator displays orange signals for initialisation, pulsating yellow light for an ongoing charging operation, and green light for a fully charged battery.


In the interior, the new model comes as standard with seats in Double Stripe Carbon Black fabric, model-specific gear selector lever on the centre console. The cockpit is geared with a model-specific instrument cluster consisting of a 5.5-inch colour screen in Black Panel design behind the steering wheel providing information on the charge level of the high-voltage battery, the currently selected MINI Driving Mode, the status of the driver assistance systems and Check Control messages. The 8.8-inch touchscreen in the central instrument displays MINI Connected services that are specially geared towards electromobility such as the eDrive screen that provides information on the current flow of energy and the range as well as offering ways of increasing the vehicle range.


The exterior design bears precisely applied accentuations to indicate its future-oriented drive system. The charge connection is located above the right-hand rear wheel – exactly where the fuel filler neck is positioned on the conventionally powered MINI 3 Door. An embossed MINI Electric logo marks the difference in terms of energy input. Yellow versions of this signet appear on the side scuttles, as well as on the tailgate and front radiator grill. A yellow decorative bar on the grill and exterior mirror caps are finished in the same colour, thereby rounding off the model-specific design features. The MINI Cooper SE is fitted as standard with LED headlamps and 17-inch light alloy wheels in MINI Electric Power Spoke design with runflat tyres available exclusively for the new MINI Cooper SE.

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Special offers in the 41st Bangkok International Motor Show

Customers booking a BMW with BSI Ultimate package during the 41st Bangkok International Motor Show with vehicle handover within July 31st, 2020 will be able to take advantage of these exclusive offers*:


  • Upgrade BSI offer to 6 years/120,000 km.
  • Unlimited-mileage warranty for 6 years.
  • Membership BMW Mobility Service for 6 years.


Customers interested in purchasing the below BMW models will receive the following Motor Show benefits*:

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Existing BMW customers can also purchase the below BMW 5 Series and BMW X3 models under these exclusive terms*:

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MINI customers with bookings during the 41st Bangkok International Motor Show and vehicle handover within July 31st, 2020 will enjoy the following offers:

  • A complimentary MSI Standard offer of 7 years or 100,000 km for all MINI John Cooper Works models.
  • For all MINI bookings except the new MINI Cooper S Countryman Entry, the new MINI Cooper SE, and the new MINI John Cooper Works GP, customers will receive a free MINI Advanced Car Eye worth 25,700 baht* as a gift.


*Terms and conditions apply.

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The BMW Group 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. 


In 2019, the BMW Group recorded new all-time highs with over 2.5 million passenger vehicles, an increase of 1.2% from the previous year, and 175,000 motorcycles, up 5.8% year-on-year, delivered to customers worldwide. Global sales of electrified BMW and MINI vehicles grew by 2.2% to 145,815 cars, taking the total number of electrified BMW Group vehicles on the road to half a million. As of 31 December 2019, the BMW Group had a workforce of 133,778 employees. 


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand


BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2019, BMW Group Thailand recorded a stable performance with 12,954 BMW and MINI deliveries. The sales of MINI in Thailand achieved the highest growth rate across MINI’s global networks with 1,204 deliveries, growing by 15% year-on-year. BMW’s luxury segment also enjoyed remarkable results from sales volume of the BMW 7 Series, BMW 8 Series, BMW X7, and BMW i8, recording double-digit growth at 39% year-on-year, while the BMW Premium Selection certified used car program grew by 16% year-on-year.


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide. 


BMW Group Manufacturing Thailand produces the following 17 models: BMW 3 Series sedan, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive45e and BMW 745Le xDrive.


For further information, please contact:
BMW Group Thailand


Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101),,,

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