2020
Photo Release | 2020.10.08

BMW THAILAND CELEBRATES THE 70TH ANNIVERSARY OF THAI-LAOS DIPLOMATIC RELATIONS, SHOWCASING BMW X5 IN MODERN THAI ART.

Bangkok. BMW Thailand recently joined the celebrations for the 70th anniversary of diplomatic relations between the Kingdom of Thailand and Lao People's Democratic Republic. A BMW X5 clad in a modern Thai painting by renowned artist Khun "Thun" Teerayut Puchpen, or “TRK”, was showcased to illustrate the close friendship between the two countries. This specially designed vehicle – as part of the “BMW Unbound World of Art Series” project – brought an artistic touch to the “The Love over the Kong River: the Virtual Joint Folk Music and Performing Art” event, which was recently held by the Ministry of Culture to celebrate the occasion at the National Theatre in Bangkok.

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BMW X5 in modern Thai art
BMW X5 in modern Thai art

The “BMW Unbound World of Art Series” project by BMW Thailand seeks to celebrate the 45th anniversary of BMW Art Cars. Through a collaboration with 9 renowned Thai and international artists from fields such as interior design, graphic design, fashion, and graffiti, BMW cars are transformed into art pieces that reflect their creators’ inventive ideas and distinctive artistic styles.

Khun Ittipol Khunpluem (6th from left), Minister of Culture, presided at “The Love over the Kong River: the Virtual Joint Folk Music and Performing Art” event, celebrating the 70th anniversary of the diplomatic relations between Thailand and Laos PDR. BMW Thailand, led by Khun Sethipong Anutarasoti (3rd from left), General Manager Marketing, displayed BMW X5 in modern Thai art painted by the renowned artist, Khun "Thun" Teerayut Puchpen or “TRK” (far right). The event was also joined by H.E. Mr. Seng Soukhathivong (5th from left), Laos Ambassador to Thailand and other honorable guests.

The BMW Group  
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.  

 

In 2019, the BMW Group recorded new all-time highs with over 2.5 million passenger vehicles, an increase of 1.2% from the previous year, and 175,000 motorcycles, up 5.8% year-on-year, delivered to customers worldwide. Global sales of electrified BMW and MINI vehicles grew by 2.2% to 145,815 cars, taking the total number of electrified BMW Group vehicles on the road to half a million. As of 31 December 2019, the BMW Group had a workforce of 133,778 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

In 2019, BMW Group Thailand recorded a stable performance with 12,954 BMW and MINI deliveries. The sales of MINI in Thailand achieved the highest growth rate across MINI’s global networks with 1,204 deliveries, growing by 15% year-on-year. BMW’s luxury segment also enjoyed remarkable results from sales volume of the BMW 7 Series, BMW 8 Series, BMW X7, and BMW i8, recording double-digit growth at 39% year-on-year, while the BMW Premium Selection certified used car program grew by 16% year-on-year.

 

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.

   

BMW Group Manufacturing Thailand produces the following 16 models: BMW 3 Series sedan, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R and BMW S 1000 RR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles five BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X3 xDrive30e, BMW X5 xDrive45e and BMW 745Le xDrive.

 

For further information, please contact: 
BMW Group Thailand

1397
www.bmw.co.th     
www.mini.co.th     
www.bmw-motorrad.co.th      

 

Media Contacts: 
Carl Byoir & Associates 
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102) 
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206) 
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125) 
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101) 
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, pthanawajeran@carlbyoir.com, ptoonkamthornchai@carlbyoir.com

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