Press Release | 2020.03.06

BMW Group Thailand wins 16 awards from Car & Bike of the Year 2020, the highest number of winning awards since 2018.

BMW Group Thailand led by Mr. Alexander Baraka (standing 13th  from left), President, receives the “Car & Bike of the Year 2020” awards in a ceremony hosted by Grand Prix International PCL, led by Dr. Prachin Eamlumnow (standing 11th  from left), Chief Executive Officer. The ceremony was presided over by Dr. Julapong Taweesri (standing 10th from left), Deputy Permanent Secretary of Industry

 

 

Bangkok. BMW Group Thailand has bolstered its leadership in state-of-the-art automotive innovations and premium mobility experiences with 16 wins across its three brands – BMW, MINI, and BMW Motorrad – at the “Car & Bike of the Year 2020” awards, representing the highest number of winning awards since 2018 when BMW Group Thailand also received 16 awards in this event. The winning models and their respective awards include:

 

Car of the Year 2020 Awards Wining by BMW

1.    Best Sedan under 2,000 CC: BMW 330i M Sport

2.    Best Sedan Diesel under 2,000 CC: BMW 320d Sport

3.    Best Hybrid Luxury Car: BMW 745Le xDrive M Sport

4.    Best Hybrid Super Car: BMW i8 Roadster

5.    Best Hybrid Luxury SUV: BMW X5 xDrive45e M Sport

6.    Best Mid-Size Hatchback Diesel: BMW 630d GT M Sport

7.    Best Convertible: BMW 430i Convertible M Sport

8.    Best EV Car: BMW i3s BEV

9.    Best Sport SUV Diesel: BMW X4 xDrive20d M Sport

10.  Best Luxury SUV Diesel: BMW X7 M50d

 

Car of the Year 2020 Awards Wining by MINI

11.  Best Sport Hatchback 3 Door: MINI COOPER S Hatch

12.  Best Sport Hatchback 5 Door: MINI JCW Clubman ALL4

 

Bike of the Year 2020 Awards Wining by BMW Motorrad

13.  Best Sport Heavy Weight: BMW S 1000 RR

14.  Best Touring Heavy Weight: BMW R 1250 RT

15.  Best Adventure Heavy Weight: BMW R 1250 GS Adventure 

16.  Best Scooter Light Weight: BMW C 400 GT

 

Mr. Alexander Baraka, President, BMW Group Thailand said, “2019 proved to be another year in which we exhibited our remarkable strengths in product offensive strategy, resulting in many successful aspects of the business including MINI Thailand achieving the highest growth rate worldwide. BMW Group Thailand’s sixteen stunning victories from the esteemed Car & Bike of the Year 2020 awards reaffirm our continuing aspiration to offer superior products and innovations to our customers in Thailand. This accomplishment underscores our potential to deliver the ultimate in driving pleasure and the trust placed in us as a leader in the luxury car market.”

 

The Car & Bike of the Year 2020 awards, one of the most esteemed awards in the Thai automotive industry, is held every year by Grand Prix International PCL – the founder and organizer of the Bangkok International Motor Show. The awards seek to honor exceptional vehicles that make major contributions to the advancement of Thailand’s automotive scene in terms of technology and innovation, design, and manufacturing. This year, a total of 133 cars and 70 motorcycles were tested and evaluated by a panel of judges comprising reputable motoring journalists from the Thai Automotive Journalists Association, committee from the Society of Automotive Engineers, leading research institutes of Thai universities as well as independent bike testers.

 

The criteria for evaluating winners of the Car of the Year 2020 awards are based on two key factors. Firstly, participating vehicles would be evaluated for their performance, efficiency, safety, innovation, environmental impact, design, and value for money. Secondly, each vehicle underwent test drive sessions on a closed track with challenges created to gauge their real-world qualities – including handling, suspension performance, engine output, torque level and acceleration from 0 to 80km/h.

 

For the Bike of the Year 2020 awards, vehicles nominated in the contest include general and big bikes, with the judges – including both independent test riders and members of motoring press –  similarly basing their rulings on technical elements and test rides.

 

The 16 Car & Bike of the Year 2020 awards won by BMW, MINI and BMW Motorrad are as follows:

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2019, the BMW Group recorded new all-time highs with over 2,520,307 passenger vehicles, an increase of 1.2% from the previous year, and 175,162 motorcycles, up 5.8% year-on-year, delivered to customers worldwide. Global sales of electrified BMW and MINI vehicles grew by 2.2% to 145,815 cars, taking the total number of electrified BMW Group vehicles on the road to half a million. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

In 2019, BMW Group Thailand recorded a stable performance with 12,954 BMW and MINI deliveries. The sales of MINI in Thailand achieved the highest growth rate across MINI’s global networks with 1,204 deliveries, growing by 15% year-on-year. BMW’s luxury segment also enjoyed remarkable results from sales volume of the BMW 7 Series, BMW 8 Series, BMW X7, and BMW i8, recording double-digit growth at 39% year-on-year, while the BMW Premium Selection certified used car program grew by 16% year-on-year.  

 

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.

 

BMW Group Manufacturing Thailand produces the following 15 models: BMW 3 Series sedan, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive45e and BMW 745Le xDrive.

 

For further information, please contact:

BMW Group Thailand

1-800-269-269

www.bmw.co.th

www.mini.co.th

www.bmw-motorrad.co.th

 

Media Contacts:

Carl Byoir & Associates                                                              

Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)

Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)

Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)

sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, pthanawajeran@carlbyoir.com, ptoonkamthornchai@carlbyoir.com

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