BMW Annual Press Conference 2020
Press Release | 2020.02.26

BMW Financial Services Thailand sets to enhance exceptional services in 2020 after a grand success in previous year

BMW Financial Services Thailand – led by Mr. Björn Antonsson, Chief Executive Officer – presented 2019 achievements and new services for 2020 at BMW Group Thailand Annual Press Conference 2020.


Bangkok – BMW Financial Services Thailand is looking to build upon another year of record-setting performance with new service innovations that make it easier and more convenient than ever to own a BMW, MINI, or BMW Motorrad vehicle in 2020 – including live chat and information services via LINE at @BMWleasing and the new 1397 hotline for customer inquiries, which will be ready for service in April this year.


Thanks to the extended reach provided by intuitive service channels such as LINE and the call centre, BMW Financial Services Thailand won the trust of customers nationwide with new business volume totalling 16.25 billion baht and portfolio value reaching 50 billion baht in 2019 – both new records for the company. Freedom Choice, the refreshingly flexible financing program launched for BMW and MINI customers in 2018, also saw a 300% uptake in customers throughout 2019 as the market begins to show significant signs of shifting from the traditional vehicle ownership model to one based on usage – a direction widely regarded as the future of the automotive industry.


Mr. Björn Antonsson, Chief Executive Officer, BMW Financial Services Thailand, said, “Elevating service quality and accessibility is key to our success throughout almost 20 years in Thailand. Having already amassed over 500,000 friends through our official LINE@ account along with 150,000 call centre interactions last year, we are hard at work on enhancing both service channels to be even more informative and convenient than ever before.”


Customers can discover useful information and quick services from BMW Financial Services Thailand through LINE at @BMWleasing including;


  • Checking outstanding balance
  • Information on payment channels
  • Updating personal information
  • Information on finance products, including Freedom Choice
  • Affordability calculator
  • Chat with our call centre


BMW Thailand’s first set of LINE stickers, designed in collaboration with artist Sahred Toy, also debuted in 2019 under the title “BMW’s World”. BMW, MINI, and BMW Motorrad owners and prospective customers can stay tuned for future additions to the range of LINE services – including exclusive promotional offers.


Also on the horizon are the new four-digit call centre number, 1397, that will soon debut in April this year to make financial service inquiries just a matter of a few taps on the dialler, and upcoming special campaigns that seek to accelerate Thailand’s continuing journey towards electrified mobility.


For more information on BMW Financial Services Thailand’s latest movements and offerings, come chat with us via LINE at @BMWleasing or 1-800-269-269 or call 1397 from 1st April 2020. 

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2018, BMW Group Thailand reached new all-time highs with 12,036 BMW deliveries, representing a 20% increase year-on-year and the highest growth rate across BMW’s global networks for the second consecutive year. The sales of BMW plug-in hybrid vehicles (PHEV) also achieved a record-high growth rate of 122% in Thailand over the past year. While MINI and BMW Motorrad also achieved the new record in sales with 1,051 vehicles MINI deliveries (growing sales by 4% year-on-year) and 2,154 BMW Motorcycles deliveries (growing sales by 8% year-on-year).


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.


BMW Group Manufacturing Thailand produces the following 14 models: BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 530e and BMW X5 xDrive45e.


For further information, please contact:
BMW Group Thailand


Media Contacts:

Carl Byoir & Associates                                                              

Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)

Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125)

Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101),,,

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