ChargeNow partners; BMW Group Thailand, led byMr. Alexander Baraka (center), President, together with The Fifth Element International Co., Ltd., led by Khun Suwajchai Ponsuwansiri (left), Director of Marketing and Business Development, and The Emporium The EmQuartier, led by Khun Suthavadee Sirithanachai, Deputy Managing Director of The Emporium & The EmQuartier (right), under the collaboration in expanding of charging stations network forelectric vehicles and plug-in hybrids electric vehicles at The Emporium The EmQuartier.

Bangkok. ChargeNow partners, including BMW Group Thailand and the Fifth Element International Co., Ltd., recently joined hands with The Emporium The EmQuartier to bring 12 new ChargeNow outlets for electric and plug-in hybrid vehicles to The Emporium The EmQuartier – including free charging service starting today until 1 September 2020. This announcement will facilitate electric mobility adoption in Bangkok as part of ChargeNow’s initiative to proactively expand the network of public charging stations and sustainably drive the development of electric mobility in Thailand.

Mr. Alexander Baraka, President, BMW Group Thailand said, “Being a pioneer in sustainability and electric mobility has always been one of our ambitions at BMW Group Thailand. We have pushed forward the future of mobility, where sheer driving pleasure meets cutting-edge technologies and sustainability. The extension of public charging stations at The Emporium The EmQuartier is yet another milestone for the development and adoption of electric mobility in Thailand as we continue to make public charging outlets more accessible to electric vehicle owners across all brands and models in downtown Bangkok. With the recent launch of the BMW X3 xDrive30e M Sport as the latest PHEV model in our lineups, BMW is now offering the widest range of electrified vehicles in the Thai market with a total of 9 PHEV and BEV models. This continuing support for the nationwide expansion of ChargeNow represents the intensity of our commitment to bring about an electrified future that accommodates electric vehicles of all makes and models.”

Khun Suthavadee Sirithanachai, Deputy Managing Director of The Emporium & The EmQuartier, said; "In the present time, the popularity of electric vehicles and plug-in hybrids are increasing in Thailand. The Emporium The EmQuartier, as one of the retail leaders in Thailand, strongly encourage the use of electric vehicles and support its economic growth. With a collaboration with BMW Group Thailand, and The Fifth Element International, we are providing convenience to our customers of both shopping complexes with 12 additional public chargers for electric vehicles and plug-in hybrids, all models applicable. Customers can ensure the top-notch quality in compliant with international standards that cater specifically to them at the shopping complexes.”

Khun Suwajchai Ponsuwansiri, Director of Marketing and Business Development, The Fifth Element International Co., Ltd., said, “As a provider of charging stations for electric vehicles and plug-in hybrids electric vehicles in Thailand, we are keen to deliver electric charging technology to Thai customers. The 12 new chargers; 6 available at the Emporium and another 6 available at the EmQuartier, are of European standard and can be used with any EV or PHEV models. Customers can enjoy their time in the shopping malls and rest assured that their vehicles are properly charged for the next journey.”

Starting in 2017, the ChargeNow public charging station network is a joint effort between BMW Group Thailand and partners – including the Fifth Element International Co., Ltd. – to sustainably drive the development and adoption of electric mobility in Thailand through ongoing support to the country’s charging infrastructure. ChargeNow partners are engaged in an ongoing collaboration to expand the network of public charging stations in response to the increasing demand for plug-in hybrid and battery electric vehicles.

In Thailand, there are currently 141 charging outlets nationwide: ChargeNow stations offer 91 public charging outlets (expanding to 100 within 2020) at 63 locations, alongside 50 charging outlets at BMW authorized dealers. 

Owners of plug-in hybrids and battery electric vehicles of any make or model can conveniently access ChargeNow charging stations in prime locations throughout Bangkok and major cities nationwide.