Press Release | 2020.08.03

ChargeNow partners, including BMW Group Thailand and the Fifth Element International, join forces with The Emporium The EmQuartier, expanding public charging stations network at the heart of Bangkok

ChargeNow partners; BMW Group Thailand, led by Mr. Alexander Baraka (center), President, together with The Fifth Element International Co., Ltd., led by Khun Suwajchai Ponsuwansiri (left), Director of Marketing and Business Development, and The Emporium The EmQuartier, led by Khun Suthavadee Sirithanachai, Deputy Managing Director of The Emporium & The EmQuartier (right), under the collaboration in expanding of charging stations network for electric vehicles and plug-in hybrids electric vehicles at The Emporium The EmQuartier.

 

Bangkok. ChargeNow partners, including BMW Group Thailand and the Fifth Element International Co., Ltd., recently joined hands with The Emporium The EmQuartier to bring 12 new ChargeNow outlets for electric and plug-in hybrid vehicles to The Emporium The EmQuartier – including free charging service starting today until 1 September 2020. This announcement will facilitate electric mobility adoption in Bangkok as part of ChargeNow’s initiative to proactively expand the network of public charging stations and sustainably drive the development of electric mobility in Thailand.

 

Mr. Alexander Baraka, President, BMW Group Thailand said, “Being a pioneer in sustainability and electric mobility has always been one of our ambitions at BMW Group Thailand. We have pushed forward the future of mobility, where sheer driving pleasure meets cutting-edge technologies and sustainability. The extension of public charging stations at The Emporium The EmQuartier is yet another milestone for the development and adoption of electric mobility in Thailand as we continue to make public charging outlets more accessible to electric vehicle owners across all brands and models in downtown Bangkok. With the recent launch of the BMW X3 xDrive30e M Sport as the latest PHEV model in our lineups, BMW is now offering the widest range of electrified vehicles in the Thai market with a total of 9 PHEV and BEV models. This continuing support for the nationwide expansion of ChargeNow represents the intensity of our commitment to bring about an electrified future that accommodates electric vehicles of all makes and models.”

 

Khun Suthavadee Sirithanachai, Deputy Managing Director of The Emporium & The EmQuartier, said; "In the present time, the popularity of electric vehicles and plug-in hybrids are increasing in Thailand. The Emporium The EmQuartier, as one of the retail leaders in Thailand, strongly encourage the use of electric vehicles and support its economic growth. With a collaboration with BMW Group Thailand, and The Fifth Element International, we are providing convenience to our customers of both shopping complexes with 12 additional public chargers for electric vehicles and plug-in hybrids, all models applicable. Customers can ensure the top-notch quality in compliant with international standards that cater specifically to them at the shopping complexes.”

 

Khun Suwajchai Ponsuwansiri, Director of Marketing and Business Development, The Fifth Element International Co., Ltd., said, “As a provider of charging stations for electric vehicles and plug-in hybrids electric vehicles in Thailand, we are keen to deliver electric charging technology to Thai customers. The 12 new chargers; 6 available at the Emporium and another 6 available at the EmQuartier, are of European standard and can be used with any EV or PHEV models. Customers can enjoy their time in the shopping malls and rest assured that their vehicles are properly charged for the next journey.”

 

Starting in 2017, the ChargeNow public charging station network is a joint effort between BMW Group Thailand and partners – including the Fifth Element International Co., Ltd. – to sustainably drive the development and adoption of electric mobility in Thailand through ongoing support to the country’s charging infrastructure. ChargeNow partners are engaged in an ongoing collaboration to expand the network of public charging stations in response to the increasing demand for plug-in hybrid and battery electric vehicles.

 

In Thailand, there are currently 141 charging outlets nationwide: ChargeNow stations offer 91 public charging outlets (expanding to 100 within 2020) at 63 locations, alongside 50 charging outlets at BMW authorized dealers. 

 

Owners of plug-in hybrids and battery electric vehicles of any make or model can conveniently access ChargeNow charging stations in prime locations throughout Bangkok and major cities nationwide.

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From left:

  1. Khun Suwajchai Ponsuwansiri, Director of Marketing and Business Development,
    The Fifth Element International Co., Ltd.,
  2. Mr. Alexander Baraka, President, BMW Group Thailand
  3.  Khun Amarin Prachusilpa, Managing Director, The Fifth Element International Co., Ltd.,
  4. Khun Suthavadee Sirithanachai, Deputy Managing Director of The Emporium & The EmQuartier
  5. Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries. 

In 2019, the BMW Group recorded new all-time highs with over 2.5 million passenger vehicles, an increase of 1.2% from the previous year, and 175,000 motorcycles, up 5.8% year-on-year, delivered to customers worldwide. Global sales of electrified BMW and MINI vehicles grew by 2.2% to 145,815 cars, taking the total number of electrified BMW Group vehicles on the road to half a million. As of 31 December 2019, the BMW Group had a workforce of 133,778 employees. 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. 

BMW Group Thailand  

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers. 

In 2019, BMW Group Thailand recorded a stable performance with 12,954 BMW and MINI deliveries. The sales of MINI in Thailand achieved the highest growth rate across MINI’s global networks with 1,204 deliveries, growing by 15% year-on-year. BMW’s luxury segment also enjoyed remarkable results from sales volume of the BMW 7 Series, BMW 8 Series, BMW X7, and BMW i8, recording double-digit growth at 39% year-on-year, while the BMW Premium Selection certified used car program grew by 16% year-on-year.   

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide. 

BMW Group Manufacturing Thailand produces the following 17 models: BMW 3 Series sedan, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 900 R, BMW F 900 XR, BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive45e and BMW 745Le xDrive.  

 

For further information, please contact:

BMW Group Thailand 

1397

www.bmw.co.th     
www.mini.co.th     
www.bmw-motorrad.co.th      

 

Media Contacts: 

Carl Byoir & Associates 

Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102) 

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206) 

Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.125) 

Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101) 

sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, pthanawajeran@carlbyoir.com, ptoonkamthornchai@carlbyoir.com 

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