BMW Care and Value Added Card
Press Release | 2019.07.24

BMW Thailand launches ‘Care and Value Added Card’ offering exclusive discounts on original parts and accessories to BMW owners


All BMW vehicles including BMW Classic cars without BSI and warranty coverage receive up to 25% discount on original parts and accessories purchase


Bangkok. BMW Thailand guarantees BMW owners’ peace of mind with the launch of ‘Care and Value Added Card’, which offers exclusive discounts on BMW parts and accessories at BMW authorized dealers. This new service is applicable to all BMW vehicles that are out of BMW Service Inclusive (BSI) or warranty package.


Mr. César Badilla, Director Aftersales, BMW Group Thailand said, “BMW Thailand continues to bring extensive and exceptional experiences in aftersales services to Thai customers. The Care and Value Added Card allows all BMW customers including BMW Classic owners to continue to receive special offers. This privilege card will provide special discounts for top-quality BMW original parts according to the BMW world-class standard. The card, therefore, will definitely fulfill our loyal customers’ needs and strengthen their trust in our brand.”


The Care and Value Added Cards are available in three types and valid for two years from the date of issue.

1. Care and Value Added Plus – offers up to 10% discount applicable to any BMW vehicles not older than 10 years from the registration date without BMW Service Inclusive (BSI) or warranty.

2. Care and Value Added Ultimate – offers 15% discount applicable to BMW vehicles older than 10 years from the registration date without BMW Service Inclusive (BSI) or warranty.

3. Care and Value Added Classic – Up to 25% discount for BMW Classics, namely:

  • BMW 3 Series; from E36 or older
  • BMW 5 Series; from E39 or older
  • BMW 6 Series; E24
  • BMW 7 Series; from E38 or older
  • BMW 8 Series E31
  • BMW Z3 E36
  • BMW Isetta
  • BMW 2500 E3
  • BMW 3.0 CS E9
  • BMW 02 Series; 1602, 1502, 1802 and 2002
  • BMW 1500, 501, 503, 507 and 700


The first 300 customers that apply for a Care and Value Added Card from today until August 31, 2019 are entitled to receive a Starbucks e-voucher worth 200 baht per person.


Terms and Conditions

  • Discounts apply to regular price BMW original parts and accessories only.
  • Discounts are not applicable to labour, tires or BMW Lifestyle products.
  • Offers valid only for models with registered VIN number.


Customers can apply for the card in person at any BMW Authorized Dealers nationwide. For more information, please contact BMW Contact Center at 1-401-269-269 or visit

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2018, BMW Group Thailand reached new all-time highs with 12,036 BMW deliveries, representing a 20% increase year-on-year and the highest growth rate across BMW’s global networks for the second consecutive year. The sales of BMW plug-in hybrid vehicles (PHEV) also achieved a record-high growth rate of 122% in Thailand over the past year. While MINI and BMW Motorrad also achieved the new record in sales with 1,051 vehicles MINI deliveries (growing sales by 4% year-on-year) and 2,154 BMW Motorcycles deliveries (growing sales by 8% year-on-year).


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.


BMW Group Manufacturing Thailand produces the following 13 models: BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, and BMW X3. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 530e and BMW 740Le.


For further information, please contact:
BMW Group Thailand


Media Contacts:

Carl Byoir & Associates

Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)

Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)

Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155),,,

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