BMW Group Thailand appoints New Sales and Marketing Director
Press Release | 2019.03.18

BMW Group Thailand appoints New Sales and Marketing Director

Bangkok. BMW Group Thailand is pleased to announce the appointment of Mr. Galdric Donnezan as Sales and Marketing Director for BMW Thailand, effective 1st April 2019.
Mr. Donnezan succeeds Mr. Lars Nielsen, who is moving to Dubai, the United Arab Emirates to take over as the new Sales and Marketing Director for BMW in the Middle East.


Mr. Donnezan has worked with BMW Group for more than 15 years and most recently served as Head of BMW Motorrad Regional Sales where he oversaw the regional management of BMW Motorrad in 9 countries in Central and South-Eastern Europe. As Sales and Marketing Director, Mr. Donnezan will be responsible for steering the overall management and development of the BMW marketing and sales portfolio in Thailand including brand management, planning, sales, product planning, and marketing communications for both imported and locally-assembled BMW vehicles.


Mr. Christian Wiedmann, President, BMW Group Thailand, said: “I would like to warmly welcome Mr. Galdric Donnezan to the BMW Group Thailand family. As Sales and Marketing Director, Mr. Donnezan will play a crucial role in the sales and marketing management and strategic planning to help drive BMW Thailand towards even greater achievements this year and in the years to come. With his experience and expertise in this area, I’m certain that he will be able to build upon the growth of BMW in the premium automotive market in Thailand.”


“On this occasion, I would also like to congratulate Mr. Lars Nielsen and wish him well in the new chapter of his career at BMW in Dubai. Throughout his 5 years at BMW Thailand, Mr. Nielsen has been highly effective in driving the tremendous success of BMW to achieve the highest number of BMW sales ever in Thailand and highest growth rate in the BMW global network two years in a row, in 2017 and 2018. He has also shown great dedication in supporting and influencing our focus areas. In the name of BMW Group Thailand, we thank him for his hard work and wish him all the very best in his new role,” Mr. Wiedmann added.

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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.


In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2018, BMW Group Thailand has reached the new all-time highs with 12,036 BMW deliveries, representing a 20% increase year-on-year and the highest growth rate across BMW’s global networks for the second consecutive year. The sales of BMW plug-in hybrid vehicles (PHEV) also achieved a record-high growth rate of 122% in Thailand over the past year. While MINI and BMW Motorrad also achieved the new record in sales with 1,051 vehicles MINI deliveries (growing sales by 4% year-on-year) and 2,154 BMW Motorcycles deliveries (growing sales by 8% year-on-year).


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 30 production and assembly facilities, located in 14 countries worldwide.


BMW Group Manufacturing Thailand produces the following 12 models: BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, and BMW X3. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 530e and BMW 740Le.


For further information, please contact:
BMW Group Thailand


Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155),,,

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