TIME 2019 with premium vehicles
Photo Release | 2019.06.17

BMW Group Manufacturing Thailand and Chitralada Technology Institute team up to enhance Thai higher vocational education through BMW Dual Excellence Program

 

BMW Thailand, led by Khun Sethipong Anutarasoti (5th from left), General Manager Marketing, BMW Thailand, sponsors ‘TIME 2019’ - organized by TCEB, led by Khun Chiruit Isarangkun Na Ayuthaya (4th from left), President together with Thailand Incentive and Convention Association, led by Khun Sumate Sudasna (far right) President, SITE Thailand Chapter, led by Khun Boontawee Jantasuwan (far left), President and business partners – with premium experiences to delegates powered by the BMW 5 Series and the BMW 7 Series at Conrad Bangkok.

 

Photograph shows (from left to right);
1. Khun Boontawee Jantasuwan, President, SITE Thailand Chapter
2. Khun Nipatorn Singhagan, Special Leisure Department, Thai Airways International Public Company Limited
3. Mr. Herman J. Ehrlich General Manager, Conrad Bangkok
4. Khun Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (TCEB)
5. Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand
6. Khun Plernpis Kosolutasarn Director, Marketing Promotion, Bangkok Airways Public Company Limited
7. Khun Sumate Sudasna, President, Thailand Incentive and Convention Association (TICA)

 

Bangkok. BMW Thailand led by Khun Sethipong Anutarasoti, General Manager Marketing, supports Thailand Incentive and Meeting Exchange 2019 or TIME 2019, a platform to promote meetings and incentives in Thailand, with the provision of vehicle services for delegates, brought by a fleet of 10 units of BMW 5 Series and 10 units of the BMW 7 Series. As an official partner, BMW Thailand has taken part in stimulating Thai MICE business plus drive Thailand’s economic growth.

 

Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand said, “We have recognised the expansion of MICE industry in Thailand through our continuing operations with many partners as we lent support in events and marketing activities to let attendees experience all-round luxurious rides with BMW. BMW Thailand is delighted to be a part that helps to create business opportunities for entrepreneurs to bolster MICE businesses and Thai economy to soar on a global scale. In this occasion, we have provided a fleet of 20 lavish vehicles, comprising BMW 5 Series and 7 Series to serve as complementary premium shuttle for partners joining in the TIME 2019. The arrangement allows them to fully experience a pleasant ride on a BMW.”

 

‘TIME 2019’, held during 10-15 June 2019, aims to serve as a national arena event that boosts the growth of meetings and incentives businesses in Thailand. Stepping into its fourth year with the Togetherness concept, it has merged the expertise of all sectors in Thailand towards expanding the collaboration on a regional level and differentiation to penetrate into ASEAN+6 markets.


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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group Thailand
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

In 2018, BMW Group Thailand reached new all-time highs with 12,036 BMW deliveries, representing a 20% increase year-on-year and the highest growth rate across BMW’s global networks for the second consecutive year. The sales of BMW plug-in hybrid vehicles (PHEV) also achieved a record-high growth rate of 122% in Thailand over the past year. While MINI and BMW Motorrad also achieved the new record in sales with 1,051 vehicles MINI deliveries (growing sales by 4% year-on-year) and 2,154 BMW Motorcycles deliveries (growing sales by 8% year-on-year).

 

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.

 

BMW Group Manufacturing Thailand produces the following 13 models: BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, and BMW X3. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 530e and BMW 740Le.

 

For further information, please contact:
BMW Group Thailand
1-800-269-269

www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th

 

Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com, nsirisombut@carlbyoir.com
 

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