BMW Online Sales
Press Release | 2019.10.15

BMW Thailand introduces online sales channel with pre-reservations for the new BMW X3 M and X4 M, plus exclusive offers for the BMW i3s and M5 – only at

Bangkok. BMW Thailand is offering a special opportunity to pre-book the latest additions to the BMW M lineup via exclusive online sales at The new BMW X3 M offers a combination of elite performance and true all-wheel-drive capabilities, while the new BMW X4 M sets a benchmark for dynamic excellence and precision in its class. Customers interested in the two models can reserve their vehicles online from today until November 28, 2019, with vehicle handover scheduled for the official launch window at the 36th Motor Expo this year.


BMW Thailand’s online sales channel will also deliver exclusive special offers – including the Thai debut of the new all-electric BMW i3s and the high-performance BMW M5 sedan, both of which are available in special limited-run deals.


BMW customers interested in these new arrivals can simply visit to reserve their vehicle of choice from a preferred authorized BMW dealer and proceed with booking under provided instructions. After this online process, each customer will be contacted by a sales consultant from the chosen authorized BMW dealer.


Mr. Galdric Donnezan, Sales and Marketing Director, BMW Thailand, said, “This extension of our services into online sales is a reflection of our determination to fulfill the changing needs and lifestyle preferences of our customers. Through this online channel, we can provide a simple, stress-free experience where customers can reserve their vehicle with attractive offers in just a few clicks before sitting back and waiting for contact from their dealer of choice. To underline the convenience and simplicity of this service, we are bringing to the table a series of exclusive offers that provide customers with the opportunity to be the first group of owners of the new BMW X3 M and BMW X4 M ahead of their official launch, while the BMW i3s and BMW M5 are also available on special terms with upgraded service package, first-class insurance, and even a wall charger unit for the BMW i3s – which is making its official debut in Thailand.”

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The new BMW X3 M and BMW X4 M

The new BMW X3 M
Price: THB 7,699,000 (VAT incl. with BSI Standard Package)


The new BMW X4 M
Price: THB 7,999,000 (VAT incl. with BSI Standard Package)


For the first time, BMW M is expanding its high-performance model lineup to include models in the mid-size Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) segments. The newly developed six-cylinder in-line engine with M TwinPower Turbo technology produces maximum output of 353 kW/480 hp in both models, giving the two cars a 0-100 km/h (62 mph) time of 4.2 seconds and an electronically-limited top speed of 250 km/h. With race-tuned chassis technology working in tandem with the M xDrive all-wheel-drive system, this extraordinary power is transferred to the road with poise and assurance.


M-specific design features optimize the supply of cooling air for the BMW X3 M and BMW X4 M, as well as their aerodynamics. Inside the cars, the M-specific cockpit, electrically adjustable M sports seats with Merino leather upholstery with M seatbelts, M leather steering wheel and M gearshift selector lever create a sporty and luxurious ambience.


Fitted as Thailand standard in the BMW X3 M and BMW X4 M models are 21-inch M light-alloy wheels, Panorama Glass roof, Adaptive LED headlights and the Harman Kardon sound system. The models also come equipped with various cutting-edge technologies, such as driving assistance, Parking Assistant Plus, the digital services from BMW ConnectedDrive and many more.


The BMW X3 M and BMW X4 M both come with BSI Standard package, providing 3 years/60,000 km. of maintenance and 3 years/unlimited mileage of warranty and is now available for pre-reservation via with vehicle handover in the Motor Expo 2019, which will be held from November 29 to December 10, 2019. Only 3 units of the BMW X3 M and 3 units of BMW X4 M will be available for pre-booking.

BMW i3s

The BMW i3s

Price: THB 3,730,000 (VAT incl. with BSI Standard Package)


Showing the way ahead to a new era of mobility, the BMW i3s is recognized as a symbol of driving pleasure, sustainability and intelligent connectivity in the urban traffic environment. The new BMW i3s has a remarkably dynamic character by premium compact electric car standards.


The BMW i3s incorporates a number of design elements all of its own that underscores its particularly dynamic character. Both the front and rear aprons are notable for their model-specific, powerfully shaped contours. At the front, the bumper inlay as well as the U-shaped surround encircling it have a black finish. The front apron’s side sections are bordered on their lower edge by accent strips in Frozen Grey that further emphasize the width of the car. The accent in the closed BMW kidney grille is also painted in high-gloss black on the BMW i3s to give the grille a larger and more prominent appearance. The rear apron of the new BMW i3s is likewise composed of individually styled contours. On the new BMW i3s, the roof line accent also sports the same high-gloss black finish as the A-pillars.


The BMW i3s comes equipped as standard with sports suspension that includes a 10-millimetre drop in ride height. The additional 40 millimeters of track width compared to the BMW i3 is given added impact by the black wheel arch borders. The BMW i3s is available with exclusive 20-inch light-alloy wheels in double-spoke design that comes in the Bicolor and Jet Black colour variants.


This fully electric car (with a capacity of 94 Ah) provides an even sportier interpretation of silent mobility with zero local emissions and features a high-performance 135 kW/184 hp electric motor that generates peak torque of 270 Nm. Just 6.9 seconds is enough to see the BMW i3s burst past 100 km/h (62 mph) on its way to a top speed of 160 km/h (99 mph). It returns a combined electric power consumption of 14.3 kWh per 100 kilometers* on the NEDC cycle. Its electric range runs to 280 kilometers (174 miles) based on the NEDC cycle.


BMW Thailand is making the BMW i3s available exclusively through the online channel in a limited run of 7 vehicles. Each will come with these special offers:

  • A complimentary upgrade to BSI Ultimate - which offers 5 years / 100,000 km of maintenance and 5-year warranty with unlimited mileage
  • Free 1-year first class insurance
  • Free wall charge with installation
  • Special Offers from BMW Financial Services Thailand - 0% interest rate for 48 months, monthly instalment starts from THB 29,999

The BMW M5

Price: THB 13,339,000 (VAT incl. with BSI Standard Package)


The high-performance executive sedan, the BMW M5, comes with the M xDrive all-wheel drive. Unique to the All-New BMW M5, the M xDrive system enables a wonderfully fleet-footed rear-biased set-up by only bringing the front wheels into play when the rear wheels aren’t able to transmit any more power to the road and additional tractive force is required. Even when it is being driven in a particularly sporty manner and unleashing high levels of power, the BMW M5 with M xDrive behaves predictably and can be controlled with ease by the driver, paving the way for an even richer experience of the business sedan’s extraordinary performance capabilities.


Providing ample power for the BMW M5 is a 4.4-liter V8 engine with M TwinPower Turbo technology. The engine develops 441 kW/600 hp at 5,600 – 6,700 rpm, while a monumental 750 Nm of torque is placed at the driver’s disposal from as low down as 1,800 rpm and remains there until 5,600 rpm. The car’s impressive performance figures speak for themselves: 0 to 100 km/h in just 3.4 seconds, 0 to 200 km/h in 11.1 seconds, and an electronically-limited top speed of 250 km/h.


The driver-focused cockpit of the All-New BMW M5 has an even clearer layout courtesy of the lowered instrument panel with freestanding Control Display, while the projection area of the car’s Head-Up Display has increased in size by around 70 percent.


Comes as standard is the 20-inch double-spoke M light alloy wheels. Standard specification for the BMW M5 also features Merino leather and M seats with electric adjustment and M leather steering wheel, as well as state-of-the-art communication technologies – including BMW gesture control and telephony wireless charging.


Customer reserving the BMW M5 through the online channel can take advantage of these exclusive offers – available only in a limited run of 6 vehicles:

  • A complimentary upgrade to BSI Ultimate - which offers 5 years / 100,000 km of maintenance and 5-year warranty with unlimited mileage
  • Free 1-year first class insurance
  • Special Offers from BMW Financial Services Thailand - 0% interest rate for 48 months, monthly instalment starts from THB 99,999

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2018, BMW Group Thailand reached new all-time highs with 12,036 BMW deliveries, representing a 20% increase year-on-year and the highest growth rate across BMW’s global networks for the second consecutive year. The sales of BMW plug-in hybrid vehicles (PHEV) also achieved a record-high growth rate of 122% in Thailand over the past year. While MINI and BMW Motorrad also achieved the new record in sales with 1,051 vehicles MINI deliveries (growing sales by 4% year-on-year) and 2,154 BMW Motorcycles deliveries (growing sales by 8% year-on-year).


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.


BMW Group Manufacturing Thailand produces the following 13 models: BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, and BMW X3. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 530e and BMW 740Le.


For further information, please contact:
BMW Group Thailand


Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155),,,

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