BMW Sponsorship in Princess Cup
Photo Release | 2019.12.02

BMW Group Thailand continues the support for ‘Princess Cup Thailand 2019’, for the fourth consecutive year

Superior official vehicles and unrivalled services offered to enhance the ultimate sporting experience


BMW Group Thailand led by Mr. Alexander Baraka (2nd from left), President, partnered with the Thailand Equestrian Federation, led by Mr. Harald Link (3rd from left), President of Thailand Equestrian Federation and President B. Grimm Group, to sponsor the country’s biggest annual equestrian competition, ‘Princess Cup Thailand 2019’.


From left;
1. Khun Wannapa Tangbanyong, Dealer Principal, Amorn Prestige Co., Ltd.
2. Mr. Alexander Baraka, President, BMW Group Thailand
3. Mr. Harald Link, President of Thailand Equestrian Federation and President B. Grimm Group
4. Mr. Galdric Donnezan, Sales and Marketing Director, BMW Thailand


Bangkok. BMW Group Thailand, led by Mr. Alexander Baraka, President, partnered with the Thailand Equestrian Federation in support of ‘Princess Cup Thailand 2019’, an equestrian sports competition held at the Royal Stable Unit Bangkok to prepare Thai athletes for upcoming national and international championships. As the official provider of official vehicle services, BMW Group Thailand provided a fleet of 6 models including the BMW 430i Convertible, the BMW X2 sDrive20i M Sport, the BMW X3 xDrive20d M Sport, the BMW X4 xDrive20d M Sport, the BMW X5 xDrive30d M Sport and the BMW X7 M50d as well as food-and-drinks offerings for staff, athletes and fans at the BMW Lounge.

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BMW Sponsorship in Princess Cup
BMW Sponsorship in Princess Cup
BMW Sponsorship in Princess Cup
BMW Sponsorship in Princess Cup


The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand are BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2018, BMW Group Thailand reached new all-time highs with 12,036 BMW deliveries, representing a 20% increase year-on-year and the highest growth rate across BMW’s global networks for the second consecutive year. The sales of BMW plug-in hybrid vehicles (PHEV) also achieved a record-high growth rate of 122% in Thailand over the past year. While MINI and BMW Motorrad also achieved the new record in sales with 1,051 vehicles MINI deliveries (growing sales by 4% year-on-year) and 2,154 BMW Motorcycles deliveries (growing sales by 8% year-on-year).


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide.


BMW Group Manufacturing Thailand produces the following 14 models: BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3 and BMW X5. For BMW Motorrad, the BMW F 750 GS, BMW F 850 GS, BMW F 850 GS Adventure, BMW R 1250 GS, BMW R 1250 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 530e and BMW X5 xDrive45e.


For further information, please contact:
BMW Group Thailand


Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155),,,

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