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DECEMBER 2019.

BMW Sponsorship in Princess Cup

BMW Group Thailand continues the support for ‘Princess Cup Thailand 2019’, for the fourth consecutive year

As the official provider of official vehicle services, BMW Group Thailand provided a fleet of 6 models including the BMW 430i Convertible, the BMW X2 sDrive20i M Sport, the BMW X3 xDrive20d M Sport, the BMW X4 xDrive20d M Sport, the BMW X5 xDrive30d M Sport and the BMW X7 M50d as well as food-and-drinks offerings for staff, athletes and fans at the BMW Lounge.

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ChargeNow Station at Mercure Ibis Bangkok Sukhumvit 24

ChargeNow partners including BMW Group Thailand join up with Mercure Ibis Bangkok Sukhumvit 24 in expanding network of public charging stations

ChargeNow partners recently teamed up with Mercure Ibis Bangkok Sukhumvit 24 to bring the latest ChargeNow station for electric vehicles and plug-in hybrids to the heart of the city.

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บีเอ็มดับเบิลยู กรุ๊ป แมนูแฟคเจอริ่ง ประเทศไทย เสริมแกร่งเครือข่าย การผลิตระดับโลกของบีเอ็มดับเบิลยู ผนึกศักยภาพการส่งออกในทวีปเอเชีย

บีเอ็มดับเบิลยู กรุ๊ป แมนูแฟคเจอริ่ง ประเทศไทย เสริมแกร่งเครือข่าย การผลิตระดับโลกของบีเอ็มดับเบิลยู ผนึกศักยภาพการส่งออกในทวีปเอเชีย

บีเอ็มดับเบิลยู กรุ๊ป แมนูแฟคเจอริ่ง ประเทศไทย เดินหน้าเสริมความแข็งแกร่งให้แก่เครือข่าย การผลิตระดับโลกของบีเอ็มดับเบิลยู ผนึกกำลังด้วยการส่งออกรถยนต์บีเอ็มอับเบิลยู X5 ใหม่ไปยัง ประเทศจีน และส่งออกมอเตอร์ไซค์บีเอ็มดับเบิลยู R 1250 GS ไปยังประเทศอินเดีย

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BMW Thailand and Mandarin Oriental

BMW Thailand and Mandarin Oriental, Bangkok further elevate luxury experience for hotel guests with delivery of the new BMW 730Ld M Sport, marking 100 BMW 7 Series limousines delivered

BMW Thailand recently celebrated the delivery of 15 new BMW 730Ld M Sport limousines to Mandarin Oriental Hotel via the Oriental Taxi Services Company Limited to provide remarkable five-star experiences to hotel guests in all dimensions.

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NOVEMBER 2019.

BMW Mobility Partner for the 35th ASEAN Summit

BMW Thailand continues its cooperation with the Ministry of Foreign Affairs as mobility partner with the new BMW 7 Series plug-in hybrid for the 35th ASEAN Summit

BMW Thailand has continued its cooperation with the Ministry of Foreign Affairs as the mobility partner for the 35th ASEAN Summit, delivering the new BMW 745Le xDrive M Sport plug-in hybrid vehicles, which were used as the exclusive transport for the ASEAN Leaders and dialogue partners attending the summit in Bangkok from 2-4 November 2019.

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JOY is BMW

BMW Thailand Sets to Bring Greater ‘JOY’ of the brand in 2020 with New Exciting Range of Tailored Experiences that Go Beyond Sheer Driving Pleasure for All BMW Owners

Leveraging its deep insights into customers’ needs and lifestyles, BMW Thailand is set to continue the ‘JOY is BMW’ campaign by using that simple yet powerful word to deliver unrivalled lifestyle experiences through “The Ultimate JOY Experience”, the exclusive programme that invites BMW customers to discover a range of activities nationwide and around the world. The year 2020 will bring a ‘JOY’ revolution as BMW Thailand brings full-on excitement with a new series of events, all of them designed to connect BMW customers to their beloved brand.

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Official Partner of M

BMW Thailand is appointed as the Official Partner of BMW M for BMW Driving Experience, the first country in SE Asia to receive the honor

BMW Thailand has become the first country in Southeast Asia to receive the seal of quality “BMW Driving Experience, Official Partner of BMW M”, guaranteeing the highest global standards in offering driver training courses to its customers. The latest market to be awarded this certification, BMW Thailand is continuing over 40 years of BMW Driving Experience history to instill safe driving skills and provide exciting training courses to its customers under the guidance of BMW Certified Instructors.

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Motor Expo 2019

BMW Group Thailand brings premium vehicle lineup and innovative technology to the 36th Thailand International Motor Expo – led by the new BMW X3 M and the new BMW X4 M

BMW Group Thailand is ready to bring its state-of-the-art premium automotive technologies to the 36th Motor Expo – set to be held this year at Challenger Halls 1-3, Impact, Muang Thong Thani from November 29 to December 10, 2019. Leading the line for BMW this year are the new BMW X3 M and the new BMW X4 M.

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Golf Cup National Final 2019

Three Thai winners of BMW Golf Cup International National Final 2019 represent Thailand at the world’s largest golf tournament for amateur golfers

The BMW Golf Cup International National Final 2019 was recently held at the Banyan Golf Club in Hua Hin, with three national winners selected to represent Thailand at the BMW Golf Cup International World Final 2019 at Fancourt Golf Resort, South Africa. The World Final will be held from March 2-7, 2020, with national champions from around 40 countries joining, recognised as the world’s largest international tournament series for amateur golfers.

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Motor Expo 2019 BMW, MINI and BMW Motorrad

BMW Group Thailand unveils the latest premium vehicle lineup at the 36th Thailand International Motor Expo – led by the new BMW X3 M and the new BMW X4 M

BMW Group Thailand brought its state-of-the-art premium automotive technologies to the 36th Motor Expo – held at Challenger Halls 1-3, Impact, Muang Thong Thani from November 29 to December 10, 2019.

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OCTOBER 2019.

BMW Online Sales

BMW Thailand introduces online sales channel with pre-reservations for the new BMW X3 M and X4 M, plus exclusive offers for the BMW i3s and M5 – only at shop.bmw.co.th

BMW Thailand is offering a special opportunity to pre-book the latest additions to the BMW M lineup via exclusive online sales at shop.bmw.co.th. The new BMW X3 M offers a combination of elite performance and true all-wheel-drive capabilities, while the new BMW X4 M sets a benchmark for dynamic excellence and precision in its class. Customers interested in the two models can reserve their vehicles online from today until November 28, 2019, with vehicle handover scheduled for the official launch window at the 36th Motor Expo this year.

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BMW New Aftersales Director

BMW Group Thailand Appoints Mr. Stefan Sloboda as New Aftersales Director

BMW Group Thailand is pleased to announce the appointment of Mr. Stefan Sloboda as Director Aftersales of BMW Group Thailand, effective 1st November 2019. Mr. Sloboda takes over from Mr. Cesar Badilla, who has been appointed as Head of Aftersales BMW Group Malaysia.

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BMW Choose Your World Lucky Draw

BMW Thailand sets to fly the lucky customer from “Choose Your World” campaign with THB 1-million worth of air tickets from Thai Airways

BMW Thailand held a lucky draw to pick the winner of THB 1-million worth of air tickets in cooperation with Thai Airways, from eligible customers who purchased and took delivery of any BMW models from 1st to 30th September 2019 under the “Choose Your World” campaign.

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BMW Service Apprentice Certification

BMW Group Thailand raises Thai vocational education to global level with certification and scholarships for students from 3 colleges under the BMW Service Apprentice Program

BMW Group Thailand has continually strengthened the solid foundations of mechatronics for vocational students through the seventh years of its dual excellence education ‘BMW Service Apprentice Program’, which aims to invest in human resources for the future of the automotive industry.

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SEPTEMBER 2019.

BMW Xpo 2019

BMW Thailand forges ahead with its latest automotive lineup at the BMW Xpo 2019 led by the new ultra-sporty BMW 8 Series Convertible

BMW Thailand continues to expand its premium automotive lineup and promises to excite Thai fans at the BMW Xpo 2019, which is being held at CentralWorld from September 12-15. This year, the legacy of the BMW’s distinctive ultimate driving pleasure is raised another level with the new BMW M850i xDrive Convertible, an open-top sports car which explores the highest reaches of dynamic flair, emotionality and exclusivity. Also showcased at the BMW Xpo 2019 is the full range of BMW models plus many exclusive offers to provide a truly superb automotive experience for Thai customers.

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BMW Premium Selection

BMW Group Thailand Enhances Peace of Mind for BMW Premium Selection Customers with Top-Quality Warranty

Joins forces with Allianz Group for a worry-free warranty and maintenance program to ensure ongoing pleasure

 

BMW Group Thailand offers unparalleled confidence for BMW Premium Selection customers with certified used cars that come with a warranty from Allianz Group. The warranty covers a minimum of 24 months warranty to guarantee total peace of mind.

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BMW HVS Battery Plant Inauguration

BMW Group Thailand is plugging in for Thailand's electric future with the local assembly of High-Voltage Batteries for BMW Plug-in Hybrid Vehicles (PHEVs)

BMW Group Thailand is marking another historic milestone with the inauguration of a local high-voltage battery production plant in partnership with the DRÄXLMAIER Group, one of the world’s leading automotive suppliers and a partner of BMW Group since 1966. BMW Group Thailand launched the local assembly lines in July 2019 at the DRÄXLMAIER Group plant in WHA Chonburi Industrial Estate 2. The only high-voltage battery assembly plant in the ASEAN region of BMW Group, assembling both battery modules and the battery itself.

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BMW Platino Motors

Platino Motor Nakhonpathom Enhances Aftersales Services with State-of-the-Art BMW Certified Body and Paint Centre

BMW Group Thailand, led by Mr. César Badilla (5th left), Director Aftersales, together with authorized BMW dealer Platino Motor Nakhonpathom, led by Executive Director Khun Suparat Apikulprapa (3rd left), have raised the bar for BMW aftersales services in the Western region – which covers Nakhon Pathom, Ratchaburi, Suphanburi and Kanchanaburi provinces – by launching a BMW Certified Body and Paint Center to provide full body repair and paint services.

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BMW MotoGP Safety Car Fleet

BMW Group Thailand Unveils the BMW Safety Car Fleet for MotoGP 2019 Race at Chang International Circuit in Buriram

BMW Group Thailand is set to join the dazzling excitement of the world-class MotoGP 2019 motorcycle racing championship with a fleet of safety cars to be featured in the race, which will take place during October 4-6 at Chang International Circuit, Buriram province. Leading the fleet for this pinnacle of two-wheeled motorsports are special safety vehicle versions of the BMW M8, BMW M5, and BMW S 1000 RR – all of which will continue a long-running partnership between BMW Group, BMW M, and MotoGP organizer Dorna Sports into its 21st season with BMW M as the Official Car of MotoGP.

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AUGUST 2019.

BMW Be My World

บอย โกสิยพงษ์ ร่วมกับบีเอ็มดับเบิลยู ประเทศไทย จับโลกของบทเพลงสู่แผ่นเสียง Be My World ลิมิเต็ด เอดิชั่นพร้อมเพลงเอ็กซ์คลูซีฟที่เปิดเผยเป็นครั้งแรก

หลังจากที่สร้างปรากฎการณ์ของการนำโลกแห่งเสียงเพลงมาพบกับโลกแห่งยนตรกรรม ผ่านบทเพลงเอ็กซ์คลูซีฟ Be My World ที่ขับร้องโดยสามศิลปินแถวหน้าของประเทศไทย - ป๊อด ธนชัย อุชชิน เวย์ Daboyway และมาเรียม เกรย์ บีเอ็มดับเบิลยู ประเทศไทย จึงร่วมกับ ‘บอย โกสิยพงษ์’ นักแต่งเพลง นักร้อง และโปรดิวเซอร์มือฉมังของไทย มาร่วมถ่ายทอดโลกแห่งเสียงเพลงใบใหม่ผ่านโปรเจ็คต์พิเศษในรูปแบบแผ่นเสียงกับอัลบั้ม ‘Be My World’ พร้อม 10 บทเพลงพิเศษที่นอกจากจะมีเพลง Be My World จากสามนักร้อง ในสองเวอร์ชั่นแล้ว ยังรวมเพลงที่คุณบอยคัดสรรมาให้โดยเฉพาะ

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New President Appointment

BMW Group names Mr. Alexander Baraka as new President of BMW Group Thailand

BMW Group has announced the appointment of Mr. Alexander Baraka as President of BMW Group Thailand, effective 1st September 2019. Mr. Baraka succeeds Mr. Christian Wiedmann, who is now set to take up a new position as President and CEO of BMW Group Japan.

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JULY 2019.

Two amateur golfers in the BMW Golf Cup International Qualifying 2019 hit a hole-in-one to claim 2-million-baht in prizes

Two amateur golfers in the BMW Golf Cup International Qualifying 2019 hit a hole-in-one to claim 2-million-baht in prizes

 

BMW Financial Services Thailand presented special prizes valued at more than 2 million baht combined to amateur golfers Khun Piyapat Maneesathian and Khun Detanan Tipmaneenam, both of whom scored a hole-in-one at the BMW Golf Cup International Qualifying 2019 at Nikanti Golf Club, Nakhon Pathom province in May. This was the second consecutive year where two amateur golfers sunk the ball in a single shot during the BMW Golf Cup in Thailand.

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BMW Care and Value Added Card

BMW Thailand launches ‘Care and Value Added Card’ offering exclusive discounts on original parts and accessories to BMW owners

 

BMW Thailand guarantees BMW owners’ peace of mind with the launch of ‘Care and Value Added Card’, which offers exclusive discounts on BMW parts and accessories at BMW authorized dealers. This new service is applicable to all BMW vehicles that are out of BMW Service Inclusive (BSI) or warranty package.

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JUNE 2019.

BMW-World-of-Luxury-News

BMW World of Luxury reaches out to BMW fans across the country with BMW premium showcase

 

BMW Thailand is teaming up with BMW authorized dealers to organize the BMW World of Luxury, a special roadshow that will bring the state-of-the-art BMW Luxury class to delight fans in all 4 regions across 10 provinces. BMW enthusiasts will have a chance to get up close and personal with a wide array of BMW models, led by the first-ever BMW X7 M50d, the pinnacle of the modern luxury Sports Activity Vehicle (SAV), the BMW 7 series and the all-new BMW M850i xDrive Coupe.

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BMW-Group-Manufacturing-Thailand

BMW Group Manufacturing Thailand and Chitralada Technology Institute team up to enhance Thai higher vocational education through BMW Dual Excellence Program

 

BMW Group Manufacturing Thailand, led by Mr. Uwe Quaas, Managing Director, and Chitralada Technology Institute, led by Associate Professor Dr. Khunying Sumontha Promboon, Acting President, recently announced their partnership through a Memorandum of Understanding (MoU) for the BMW Dual Excellence Program.

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TIME 2019 with premium vehicles

BMW Thailand supports ‘TIME 2019 with premium vehicles, the BMW 5 Series and the BMW 7 Series, provided to delegates

 

BMW Thailand led by Khun Sethipong Anutarasoti, General Manager Marketing, supports Thailand Incentive and Meeting Exchange 2019 or TIME 2019, a platform to promote meetings and incentives in Thailand, with the provision of vehicle services for delegates, brought by a fleet of 10 units of BMW 5 Series and 10 units of the BMW 7 Series. As an official partner, BMW Thailand has taken part in stimulating Thai MICE business plus drive Thailand’s economic growth.

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BMW-Thailand-delivers-the-BMW-5-Series

BMW Thailand delivers the BMW 5 Series and BMW 7 Series plug-in hybrid vehicles to the Ministry of Foreign Affairs, as mobility partner for the 34th ASEAN Summit

 

BMW Thailand recently delivered BMW 530e Highline and BMW 740Le xDrive M Sport plug-in hybrid vehicles to the Ministry of Foreign Affairs for the exclusive transportation of the ASEAN Leaders and Ministers attending the 34thASEAN Summit, which is being held from 20-23 June 2019 in Bangkok.

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News-BMW-Group-Thailand

BMW Group Thailand holds ‘The Future of Mobility’ forum to showcase visions that shape the e-mobility of the future through the lens of top BMW executive and industry experts

 

BMW has underlined its vision for the future of mobility as the world moves towards the era of electromobility with ‘The Future of Mobility’ forum, which presented the perspectives of top BMW executive and industry experts.

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MAY 2019.

BMW Thailand and Rosewood Bangkok Present

BMW Thailand and Rosewood Bangkok Present Premium Limousine Service with the BMW 7 Series

BMW Thailand recently celebrated the delivery of two BMW 730Ld M Sport limousines to Rosewood Bangkok, a luxury hotel in the heart of the city, to offer hotel guests world-class and unprecedented ride experiences as well as to reaffirm the hotel’s reputation as a leader in hospitality.

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BMW Group Thailand and SO Sofitel Bangkok

BMW Group Thailand and SO Sofitel Bangkok present funds raised by the SO FIT SO FUN RUN 2019 to Care4Water and Hands Across The Waters foundations

Executives from BMW Group Thailand and SO Sofitel Bangkok presented 960,000 THB from the proceeds of the SO FIT SO FUN RUN to the Care4Water foundation to support the provision of clean water to communities in need and to Hands Across The Waters to improve the lives of underprivileged children in Thailand.

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BMW Thailand tees off qualifiers for BMW Golf Cup International 2019 to seek out top amateur golfers for national finals

BMW Thailand tees off qualifiers for BMW Golf Cup International 2019 to seek out top amateur golfers for national finals

BMW Group Thailand – led by Mr. Christian Wiedmann, President – recently held the qualifying round of the BMW Golf Cup International 2019 tournament at Nikanti Golf Club, Nakhon Pathom province.

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APRIL 2019.

Diving into the design process of the first-ever BMW X7 with  Mr. Matthias Junghanns, the inspiring project leader who brought  a new level of luxury in the X family to life

Diving into the design process of the first-ever BMW X7 with Mr. Matthias Junghanns, the inspiring project leader who brought a new level of luxury in the X family to life

BMW Thailand has raised the bar of the modern luxury Sports Activity Vehicle (SAV) experience with the debut of the first-ever BMW X7, the absolute pinnacle of the X family that comes with a completely new design language, ranging from outstanding dimensions and very precise lines in combination with powerful surfaces to an elegant and luxurious interior.

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MARCH 2019.

BMW Group Thailand wins 13 awards from Car & Bike of the Year 2019, reinforcing the best in class in technological and innovative leadership

BMW Group Thailand wins 13 awards from Car & Bike of the Year 2019, reinforcing the best in class in technological and innovative leadership

BMW Group Thailand has reaffirmed leadership in world-class and premium automotive innovation with 13 wins for its three brands – BMW, MINI, and BMW Motorrad – at the “Car & Bike of the Year 2019” awards.

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BMW Group Thailand appoints New Sales and Marketing Director

BMW Group Thailand appoints New Sales and Marketing Director

BMW Group Thailand is pleased to announce the appointment of Mr. Galdric Donnezan as Sales and Marketing Director for BMW Thailand, effective 1st April 2019. Mr. Donnezan succeeds Mr. Lars Nielsen, who is moving to Dubai, the United Arab Emirates to take over as the new Sales and Marketing Director for BMW in the Middle East.
 

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FEBRUARY 2019.

#BIMMERMEET3

The largest gathering of BMW enthusiasts came together at the third annual BMWCar #BIMMERMEET3

Thailand’s biggest annual event for BMW fans, the “#BIMMERMEET3” was held for the third year by 2000 Publishing and Media Co., Ltd., the publisher of the Thai edition of the BMWCar Magazine. The event brought together all BMW enthusiasts and owners or ‘bimmers’ from around the country, to enjoy many fun activities, including a showcase of more than 400 BMW cars, and listen to insights and tips on BMW shared by columnists from BMWCar Magazine, at Wonder World Fun Park Ramintra on Saturday 26th January 2019.

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BMW Group Thailand sets new deliveries record for all three brands with BMW Thailand achieving highest growth rate across global network for the second consecutive year

BMW Group Thailand sets new deliveries record for all three brands with BMW Thailand achieving highest growth rate across global network for the second consecutive year

BMW Group Thailand is celebrating yet another historic achievement after recording a 20% year-on-year growth rate in BMW deliveries and retaining the top spot across BMW’s global network for the second consecutive year. BMW, MINI, and BMW Motorrad also made history with each brand recording their best-ever delivery figures in Thailand.
 

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JANUARY 2019.

BMW Group Thailand strengthens foundations of education at Chitralada Vocational School with donation of engine for electric mobility studies

BMW Group Thailand strengthens foundations of education at Chitralada Vocational School with donation of engine for electric mobility studies

BMW Group Thailand is paving the way to the future of electric mobility through its ‘BMW Service Apprentice Program’, which aims to invest in human resources and strengthen the potential of automotive industry. The program recently oversaw the donation of a four-cylinder internal combustion engine coded B48 used in the latest plug-in hybrid electric vehicles (PHEV) from BMW to Chitralada Vocational School for educational purposes.

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BMW Group Thailand enhances Thai vocational students’ capabilities through ‘BMW Service Apprentice Program’ in a successful seventh year

BMW Group Thailand enhances Thai vocational students’ capabilities through ‘BMW Service Apprentice Program’ in a successful seventh year

BMW Group Thailand marked the seventh year of its ‘BMW Service Apprentice Program’ with a certificate presentation ceremony for 13 vocational students from Kanchanapisek Mahanakorn Technical College, Bangkaewfa Industrial and Community Education College, and Chumphae Technical College following their recent graduation from the program, which seeks to develop new talent for the automotive industry in a collaborative effort. The ceremony was held at the BMW Group Thailand Training Center in Pathumthani.

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New direction in BMW Group sales regions

New direction in BMW Group sales regions

A core element of the BMW Group’s corporate Strategy Number ONE > NEXT is to increase customer orientation and to focus on future technologies and growth opportunities in global markets. In line with this, the BMW Group is reorganising its sales regions across numerous growth markets.

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