Sky Autohaus Khon Kaen
Press Release | 2018.02.07

BMW Motorrad Thailand joins with Sky Autohaus, expands dealer network to Northeastern Thailand with latest showroom in Khon Kaen

BMW Group Thailand – led by Mr. Stefan Teuchert (2nd left), President, Mr. Markus Glaeser (3rd left), Head of BMW Motorrad Thailand, and Khun Krisda Utamote (far left), Director Corporate Communications, BMW Group Thailand – teams up with Sky Autohaus – led by Dr. Samart Yimsiri (4th left), Managing Director of BMW Motorrad Sky Autohaus, B.Sc. (Pharm) Krisana Yimsiri (5th left), Sales Director, and Khun Viran Tanwattanakul (far right), General Manager – in building upon the significant demand for big bikes in the upper Northeastern region with the opening of the first-ever BMW Motorrad Sky Autohaus showroom in Khon Kaen.

Khon Kaen. BMW Motorrad Thailand continues to build on BMW Motorrad’s success in the big bike market with the opening of Sky Autohaus showroom in Khon Kaen, expanding its authorized dealer network and is strengthening its superior service standards through the official launch of a new showroom. Building on the significant demand for big bikes in Khon Kaen that has grown by more than 5 times over the past 5 years, the first-ever BMW Motorrad Sky Autohaus showroom will offer world-class services to fulfill every biker’s need, from the sale of BMW motorcycles and lifestyle accessories to top-quality aftersales assistance.

Mr. Markus Glaeser, Head of BMW Motorrad Thailand, said: “BMW Motorrad Thailand is thrilled to join with Sky Autohaus in strengthening the brand’s presence and widening BMW Motorrad’s accessibility to our customers in the Northeast of Thailand. With outstanding expertise in premium service and an excellent relationship with customers, as well as Sky Autohaus’ vision to prioritize customer satisfaction above all else, we are certain that the new showroom will bring the highest standard of services to our customers in Khon Kaen and nearby provinces.”

“The robust growth potential of the big bike market in the Northeastern region and strong brand loyalty led to the investment in this first BMW Motorrad Sky Autohaus showroom in Khon Kaen. With the exceptional performance and cutting-edge technology of BMW Motorrad motorcycles, together with the good relationship with BMW customers that we have garnered for more than 18 years, underlined by our team of experts and staff who are prepared to assist and address every customer’s need, we firmly believe that the BMW Motorrad Sky Autohaus showroom Khon Kaen will flourish and grow into a highly successful establishment,” said Dr. Samart Yimsiri, Managing Director of BMW Motorrad Sky Autohaus.

“Our key business strategies involve an emphasis on the BMW Motorrad brand, which is widely recognized among big bike lovers in the Northeastern region for its state-of-the-art technology and powerful performance, and our commitment to deliver excellent services to Sky Autohaus’ customers in Khon Kaen and nearby provinces. Additionally, Sky Autohaus has a large customer base from our car dealership businesses, which in turn encourages business synergy that we believe will amplify BMW Motorrad sales. Our strong business network also ensures direct and indirect support from our partners.” Dr. Samart added.

BMW Motorrad Sky Autohaus showroom Khon Kaen will serve as a key service center in Northeastern region and increase accessibility to the BMW Motorrad brand among big bike riders and new customers who want to experience the sensation of riding powerful big bikes.

The BMW Motorrad Sky Autohaus showroom Khon Kaen and one-stop service center features state-of-the-art facilities across a total floor area of 1 Rai with an investment of 20 million baht. With 12 well-trained staff, the dealership offers sales and services that match BMW’s global standard of quality. The refined outlook of the showroom and interior vehicle display areas are designed to enhance the brand experience for customers, providing space for displaying a wide range of the BMW Motorrad models available in Thailand. In addition, the BMW lifestyle and accessories display in the customer reception area has been crafted to offer maximum convenience to all BMW Motorrad customers.

The BMW Motorrad Sky Autohaus showroom in Khon Kaen is staffed by a team of qualified sales consultants along with service personnel trained by BMW Group Thailand to provide professional consultations and aftersales mechanical services that match and indeed exceed the expectations of every BMW Motorrad customer.

BMW Motorrad Sky Autohaus showroom Khon Kaen is located at Moo 108/1, Maliwan Road, Tambol Nai Muang, Amphur Muang, Khon Kaen 40000, Thailand. Telephone 043-333-799, 086-886-2222.

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Sky Autohaus Khon Kaen

BMW Group Thailand – led by Mr. Stefan Teuchert (2nd left), President, and Mr. Markus Glaeser (far right), Head of BMW Motorrad Thailand – and Sky Autohaus – led by
Dr. Samart Yimsiri (far left), Managing Director of BMW Motorrad Sky Autohaus, B.Sc. (Pharm) Krisana Yimsiri (3rd left), Sales Director

Sky Autohaus Khon Kaen
Sky Autohaus Khon Kaen
Sky Autohaus Khon Kaen
Sky Autohaus Khon Kaen

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

In 2017, BMW Group Thailand achieved a historic sales record with 11,030 BMW and MINI vehicles delivered to customers from January to December 2017, an increase of 39% year-on-year and the first-ever 5-digit sales figure in the company’s history. BMW Motorrad also had the best-ever record with 2,001 motorcycle deliveries, 10% higher than the same period last year. These milestones have made 2017 the most successful 12-month period for all of BMW Group Thailand’s three business units – with BMW Thailand in particular posting the highest growth rate across BMW Group’s global network at 43%.

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.

On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.

As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.

Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.

For further information, please contact:
BMW Group Thailand

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