2018
BMW Group Thailand unveils the latest premium vehicle lineup at the 35th Thailand International Motor Expo – led by the all-new BMW 8 Series
Photo Release | 2018.11.30

BMW Group Thailand unveils the latest premium vehicle lineup at the 35th Thailand International Motor Expo – led by the all-new BMW 8 Series

Photograph shows from left; Khun Prapongse Maijarern, Vice Chairman of Motor Expo Organizing Committee: Operation; Mr. Markus Glaeser, Head of BMW Motorrad Thailand; Mr. Björn Antonsson, Chief Executive Officer, BMW Financial Services Thailand; Khun Kwanchai Paphatphong, Chairman of Motor Expo Organizing Committee; Ms. Hildegard Wortmann, Senior Vice President Region Asia-Pacific, BMW Group; Khun Chamaiporn Paphatphong, Motor Expo Director of Marketing Relations; Mr. Lars Nielsen, Sales and Marketing Director, BMW Thailand; and Khun Chalatchai Paphatphong, Vice Chairman of Motor Expo Organizing Committee: General Administration

 

Bangkok. BMW Group Thailand unveiled its state-of-the-art premium automotive technologies and many special offers at the 35th Motor Expo – held at Challenger Halls 1-3, Impact, Muang Thong Thani from November 29 to December 10, 2018. The highlights included new arrivals from its three brands such as the all-new BMW M850i xDrive Coupe, the MINI John Cooper Works GP Concept, the new MINI Hatch 3-door and 5-door Oxford Edition, along with the latest bikes – the new BMW F 750 GS, BMW F 850 GS and BMW
C 400 X.

 

Joining the all-new BMW M850i xDrive Coupe for the new lineup are the all-new BMW
X5 xDrive30d M Sport, the BMW M2 Competition, the limited-run BMW M4 Convertible Edition 30 Years, and the locally assembled BMW X3 xDrive20d xLine and M Sport, as well as the unveiling of the new BMW Sales Consultant uniform.

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The all-new BMW M850i xDrive Coupe
BMW M4 Convertible Edition 30 Years
BMW M2 Competition
The all-new BMW X5 xDrive30d M Sport
BMW C 400 X
BMW F 850 GS
MINI John Cooper Works GP Concept
MINI Hatch Oxford Edition
BMW Group Thailand

The BMW Group


With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

 

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

 

BMW Group Thailand


BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

Within the first 9 months of 2018, BMW Group Thailand achieved a historic sales record with 8,903 BMW and MINI vehicles delivered to customers, an increase of 15.6% year-on-year. BMW Motorrad Thailand also enjoyed strong year-to-date performance with 1,425 motorcycles delivered for an increase of 9.4% year-on-year.
On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.

 

On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 30 production and assembly facilities, located in 14 countries worldwide.

 

As of October 2018, BMW Group Manufacturing Thailand produces the following 15 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 750 GS, BMW F 850 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.

 

 

For further information, please contact:
BMW Group Thailand
1-800-269-269
www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th

 

Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com, nsirisombut@carlbyoir.com

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