BMW Thailand presents the thrilling BMW Track Night with Return of the Legends trip – offering BMW owners with the unrivaled lifestyle experiences under “The Ultimate JOY Experience”
Photo Release | 2018.11.22

BMW Thailand presents the thrilling BMW Track Night with Return of the Legends trip – offering BMW owners with the unrivaled lifestyle experiences under “The Ultimate JOY Experience”

Buriram. To continue BMW owners’ exclusive experiences under “The Ultimate JOY Experience” programme, BMW Thailand recently organized a remarkable trip offering BMW owners to get thrilled with the powerful BMW M including BMW M2, BMW M4 Coupe, BMW M4 CS, BMW M5 and BMW M760Li. All participating customers had the opportunity to drive their own BMW’s top speed and performance at the world-class Chang International Circuit. BMW owners also had a once-in-a-lifetime experience watching the legendary Dortmund Legends racing in taxi lap with BMW M prior to cheering with joy at the match between Dortmund Legends and Buriram United OG in the exclusive VIP box at Chang Arena, Buriram province.


Khun Sethipong Anutarasoti, General Manager, Marketing, BMW Thailand, said, “The Ultimate JOY Experience programme presents our commitments in offering BMW owners with everyday privileges plus stunning lifestyle experiences. This memorable trip was filled with numerous adrenaline-pumping activities including test drive, enjoying the football match in the arena and sightseeing tour in Buriram. We are more than ready to offer exclusive experiences to send off the year 2018 to ensure that our valued customers get the once-in-a-lifetime and impressive experiences from the programme.”


All BMW owners can experience the ultimate programme, tailored just for BMW customers, and enjoy everyday privileges from The Ultimate JOY Experience throughout the year, registering for free at For news and updates, please visit the official Facebook page at

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Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand
BMW M4 CS Coupe
Dortmund Legends team joined the thrilling experience of BMW M at Chang International Circuit, Buriram province
The match between Dortmund Legends and Buriram United OG at Chang Arena, Buriram province

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.


In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.



BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


Within the first 9 months of 2018, BMW Group Thailand achieved a historic sales record with 8,903 BMW and MINI vehicles delivered to customers, an increase of 15.6% year-on-year. BMW Motorrad Thailand also enjoyed strong year-to-date performance with 1,425 motorcycles delivered for an increase of 9.4% year-on-year.
On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.


On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 30 production and assembly facilities, located in 14 countries worldwide.


As of October 2018, BMW Group Manufacturing Thailand produces the following 15 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 750 GS, BMW F 850 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.



For further information, please contact:
BMW Group Thailand


Media Contacts:
Carl Byoir & Associates

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Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
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