BMW Xpo 2018 heats up Thai streets with thrilling new lineup – led by the All-New BMW X4
Press Release | 2018.08.28

BMW Xpo 2018 heats up Thai streets with thrilling new lineup – led by the All-New BMW X4

BMW Group Thailand – led by Mr. Christian Wiedmann (3rd left), President – unveils the latest high-performance automotive innovations at the BMW Xpo 2018 Press Conference before showcasing the new range at the BMW Xpo 2018 at CentralWorld on September 6-9.


In the photo, from left: Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand; Khun Kwanchai Paphatphong, President and CEO of Inter-Media Consultant Co., Ltd.; Mr. Christian Wiedmann, President, BMW Group Thailand; Mr. Lars Nielsen, Sales and Marketing Director,  BMW Thailand; Khun Prapatsara Aramvongsamut, General Manager Sales, BMW Thailand;  and Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand



Bangkok. BMW Thailand is bringing its latest high-performance automotive innovations to the BMW Xpo 2018 at CentralWorld on September 6-9. The new arrivals range from the dynamic All-New BMW X4 xDrive20d M Sport, the open-top and futuristically electric BMW i8 Roadster, and the intense style and power of the BMW M2 Edition Black Shadow.


In addition to the full range of BMW models, the BMW Xpo 2018 will also showcase the BMW Concept X7 iPerformance, a preview of BMW’s largest Sports Activity Vehicle yet and an upcoming all-new take on luxury that offers a generously-sized, six-person interior with high-class materials, a state-of-the-art infotainment system brimming with connectivity,  and a gracefully elegant and energetic exterior design. The Concept’s iPerformance badge denotes the presence of groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations – including running with zero local emissions.


“We are writing a new chapter in the success story of BMW Thailand with a new array of BMW vehicles that boast cutting-edge innovations, distinctive designs and track-worthy performance. BMW Xpo has always been a celebration of the latest and greatest that we have to offer, and we aim to build upon this legacy with a broader range of premium innovations and state-of-the-art connectivity technology for Thai motorists,” Mr. Christian Wiedmann, President, BMW Group Thailand said.


In addition to the updated vehicle lineup, the BMW Xpo 2018 will give another opportunity to appreciate the passion of BMW fans and 15 BMW owners such as Khun Kirakiat Yenmanoj, owner of the legendary green ‘Three Crowns Racing’ BMW, Khun Mongkol Tossakrai, a Thai professional footballer, and Khun Sarawut Porjit, a pilot who is truly passionate in BMW, as they share their inspirational #BMWstories and display their beloved BMW vehicles on September 8 from 16:00 hrs onwards at Square A, CentralWorld, where visitors will get to enjoy food trucks and many fun activities – including a mini concert from Pod Modern Dog.

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The All-New BMW X4 xDrive20d M Sport

The All-New BMW X4 xDrive20d M Sport

Price: 3,999,000 THB (VAT incl. with BSI Standard Package)

The All-New BMW X4 makes its mark by delivering individuality, dynamism and innovation in far greater doses while placing its stance as the first ever Sports Activity Coupe in the mid-size class.


With greater emphasis on sportiness and expressive design, the exterior design of the
All-New BMW X4 is a picture of powerful agility and self-assured presence with increases in length (+81 mm), width (+37 mm) and wheelbase length (+54 mm) compared with the outgoing model. With extravagantly styled and dynamically stretched lines topped with the
M Sport aerodynamic package, the new Sports Activity Coupe adds an eye-catching athlete to the BMW X model family. The All-New BMW X4 is fitted with 19-inch M light alloy wheels Double-spoke style and a range of extensively upgraded and lighter chassis technology such as Performance Control, variable sport steering with Servotronic, Driving Assistant and adaptive M Sport suspension.


The All-New BMW X4 boasts a powerful BMW TwinPower Turbo 4-cylinder diesel engine that provides a power output of 140kW / 190hp with the highest torque of 400Nm at 1,750-2,500rpm catapulting the Sports Activity Coupe from a standstill to 100 km/h in 8 seconds at the top speed of 213 km/h. The All-New BMW X4 is equipped with an 8-speed Steptronic transmission operating alongside BMW xDrive intelligent all-wheel drive. The vehicle weighs lighter by up to 50 kilograms compared to the predecessor model, thanks to BMW EfficientLightweight measures. It also offers the most efficient aerodynamics in its segment with a drag coefficient (Cd) of 0.30.


The interior of the All-New BMW X4 gives the trademark blend of robustness and high-class elegance. Cockpit is designed clearly around the driver, in typical BMW fashion, with redesigned sports seats and knee pads. Sporting a panorama glass roof, the BMW X4 offers the ideal spaciousness and sporty ambience with M Sport leather multifunction steering wheel, Vernasca leather seats, Sensatec instrument panel and interior trim finishers in Aluminium Rhombicle with highlight trim finishers Pearl Chrome.


This latest member of the X family sports the latest version of the iDrive operating system, intelligent voice control along with BMW Gesture Control, and seamless connectivity through BMW ConnectedDrive as well as state-of-the-art driving assistance systems to enhance comfort and safety.

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The new BMW i8 Roadster

The new BMW i8 Roadster

Price: 12,999,000 THB (VAT incl. with BSI Standard Package)

The BMW i8, the sports car of the future, returns to the spotlight in a new body variant – the new BMW i8 Roadster – which represents an innovative expression of freedom. The plug-in hybrid sports car features further developed BMW eDrive technology, enabling longer range and more time in pure-electric mode.


The new BMW i8 Roadster comes with a lithium-ion high-voltage battery with cell capacity enhanced from 20 to 34 Ah, while gross energy capacity rose from 7.1 to 11.6 kWh. The electric motor’s maximum output has been increased by 9 kW/12 hp to 105 kW/143 hp. Driving with the electric motor alone is possible at up to 105 km/h (previously 70 km/h), while pressing the eDrive button now pushes the pure-electric driving threshold up to 120 km/h. In the EU test cycle, the new BMW i8 Roadster achieves a maximum range of 53 km.


The three-cylinder petrol engine has an unchanged output of 170 kW/231 hp, working in tandem with the electric motor to propel the vehicle from 0 to 100 km/h in only 4.6 seconds. The BMW i8 Roadster is fitted as standard with 20-inch BMW i light allow wheels W-spoke style. The roadster concept is heightened by the signature carbon-fiber-reinforced plastic (CFRP) lightweight windscreen frame and the all-electric roof that opens and closes very quietly – at the touch of a button – in 15 seconds and while travelling at up to 50 km/h. Soft-top stows away in a space-saving perpendicular position, creating around 100 liters of additional storage space behind the seats.


Intelligent lightweight design and innovative production technology also play a key role in the construction of the soft-top. For example, aluminum elements connecting the roof mechanism with the body of the new BMW i8 Roadster are produced in a new 3D printing process. This manufacturing method for aluminum components breaks new ground in the automotive industry and allows the topologically optimized bracings to be produced in a geometric form, which would not be possible using conventional casting techniques and ensures an optimum balance between component rigidity and weight.


BMW ConnectedDrive comes fitted as standard for the new BMW i8 Roadster along with BMW Head-up Display, Navigation system Professional, BMW Display Key, Driving Assistant, BMW Laserlight and Acoustic pedestrian warning.

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The new BMW M2 Edition Black Shadow

The new BMW M2 Edition Black Shadow

Price: 6,009,000 THB (VAT incl. with BSI Standard Package)

Racing technology and an expressive, high performance-oriented design help the BMW M2 achieve its exceptional position within the premium compact segment, and the new Edition Black Shadow variant boasts selected design features that further accentuate the top athlete’s powerful appearance. The new BMW M2 Edition Black Shadow is exclusively available in the exterior color Sapphire Black metallic. Furthermore, 19-inch, black matt forged light alloys with a Y-spoke design and mixed tires impressively underline the compact coupe’s looks.


The BMW M2 fascinates with precise handling and compelling forward thrust powered by M TwinPower Turbo inline 6-cylinder petrol engine that works alongside the 7-speed M dual clutch transmission with Drivelogic providing the maximum power at 272kW / 370hp and maximum torque at 465Nm / 1,400-5,560rpm. The BMW M2 Edition Black Shadow sprints from a standstill to 100 km/h in just 4.3 seconds.


These features are complemented by exterior mirrors in a carbon finish, the decorative grille for the M kidney and trim bars for the side panels in high-gloss black. With a rear diffuser in a carbon finish and black-chrome trims for the typical M double tailpipes, which are likewise integrated on both sides into the rear apron, the BMW M2 Coupe Edition Black Shadow represents a truly alluring, race-inspired package.

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The new BMW Concept X7 iPerformance

The new BMW Concept X7 iPerformance


With the unveiling of the BMW Concept X7 iPerformance at the Auto China 2018 in Beijing, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand.


The front end of the BMW Concept X7 iPerformance is one of its most eye-catching angles, the vehicle’s height alone ensuring it rises prominently over the road. In an all-new interpretation of classical BMW elements, the front-end design groups together the various facets of the vehicle into a powerful visual statement. The large, vertical kidney grille at the heart of the upright front-end silhouette hogs the attention.


The luxurious character of the BMW Concept X7 iPerformance is brought alive by its cabin, in particular. The vehicle’s sheer size forms the basis for an interior experience unmatched by any BMW past or present. As a result of the interplay between precise, pared-down forms and an open sense of space, the driver and passengers find themselves immersed in a very modern setting with an equally exclusive feel. The wealth of possibilities offered by personalized, digital connectivity allows the vehicle’s interior to be turned, as desired, into a personalized place of either retreat or productivity.


BMW Xpo 2018 special campaigns

Customers purchasing a BMW at the BMW Xpo 2018 can take advantage of the following offers:

  • Customers booking selected BMW models* during the BMW Xpo 2018 event together with the BSI Ultimate Package – which offers 5 years or 100,000 km of maintenance and 5-year warranty with unlimited mileage – with vehicle handover completed within 30th September 2018 will receive one extra year of BSI and Warranty coverage for a total of 6 years or 120,000 km of maintenance and 6 years warranty with unlimited mileage in an event-exclusive offer.


* BMW i models and BMW X4 (F26) are not eligible for the 6th year BSI / warranty upgrade campaign.

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Mr. Christian Wiedmann, President, BMW Group Thailand
Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand
The All-New BMW X4 xDrive20d M Sport
The new BMW i8 Roadster
The new BMW M2 Edition Black Shadow
The new BMW M2 Edition Black Shadow, the new BMW i8 Roadster and the All-New BMW X4 xDrive20d M Sport

The BMW Group


With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.


In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.



BMW Group Thailand


BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


Within the first 7 months of 2018, BMW Group Thailand achieved a historic sales record with 6,505 BMW and MINI vehicles delivered to customers, an increase of 12% year-on-year. BMW Motorrad also had the best-ever record with 1,094 motorcycle deliveries, 18% higher than the same period last year. These milestones have made the most successful 7-month period for BMW Group Thailand.


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.
On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 30 production and assembly facilities, located in 14 countries worldwide.


As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.



For further information, please contact:
BMW Group Thailand


Media Contacts:
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