BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year
Photo Release | 2018.11.23

BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year

Premium official vehicles and world-class services provided to enhance the ultimate sporting experience

 

BMW Group Thailand led by Mr. Christian Wiedmann (far right), President, recently partnered with the Thailand Equestrian Federation, led by Mr. Harald Link (1st left), President of Thailand Equestrian Federation and President B. Grimm Group, received the commemorative plaque in honor of the company's sponsorship of ‘Princess Cup Thailand 2018’, joined by Mr. Weerasak Kowsurat (3rd left), Minister of Tourism and Sports.

 

From left;
1. Mr. Harald Link, President of Thailand Equestrian Federation and President B. Grimm Group
2. Mrs. Doreen Wiedmann
3. Mr. Weerasak Kowsurat, Minister of Tourism and Sports
4. Mr. Christian Wiedmann, President, BMW Group Thailand

 

Bangkok. BMW Group Thailand, led by Mr. Christian Wiedmann, President, partnered with the Thailand Equestrian Federation in support of ‘Princess Cup Thailand 2018’, an equestrian sports competition held at the Royal Stable Unit Bangkok to prepare Thai athletes for upcoming national and international championships. As the official provider of official vehicle services, BMW Group Thailand supplied a fleet of 10 models that included BMW 320d GT M Sport, BMW 430i Convertible Luxury, BMW 530e Luxury, BMW 630d GT M Sport, BMW X1 sDrive18d xLine, BMW X2 sDrive20i M Sport X, BMW X3 xDrive20d xLine, BMW X4 xDrive20d M Sport, BMW X5 xDrive40e M Sport and BMW X5 sDrive25d Pure Experience as well as food-and-drinks offerings for staff, athletes and fans at the BMW Lounge.

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BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year
BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year
BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year
BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year
BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year
BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year
BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year
BMW Group Thailand sponsors ‘Princess Cup Thailand 2018’, for the third consecutive year

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

 

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

 

BMW Group Thailand

 

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

Within the first 9 months of 2018, BMW Group Thailand achieved a historic sales record with 8,903 BMW and MINI vehicles delivered to customers, an increase of 15.6% year-on-year. BMW Motorrad Thailand also enjoyed strong year-to-date performance with 1,425 motorcycles delivered for an increase of 9.4% year-on-year.

 

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.

 

On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 30 production and assembly facilities, located in 14 countries worldwide.

 

As of October 2018, BMW Group Manufacturing Thailand produces the following 15 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 750 GS, BMW F 850 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.

 

 

For further information, please contact:
BMW Group Thailand
1-800-269-269

www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th

 

Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com, nsirisombut@carlbyoir.com

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