Millennium Auto Hat Yai
Press Release | 2018.01.31

Millennium Auto and BMW Group Thailand bring a premium automotive experience to a key economic area on the Gulf of Thailand with the grand opening of a full BMW, MINI and BMW Motorrad service facility in Songkla

Millennium Auto, authorized dealer of BMW, MINI and BMW Motorrad – led by Dr. Sunhavut Thamchuanviriya (center), Managing Director – joins with BMW Group Thailand – led by Mr. Lars Nielsen (4th left), Sales and Marketing Director, BMW Thailand, Mr. Björn Antonsson (far right), Chief Executive Officer, BMW Financial Services Thailand, Mr. Markus Glaeser (2nd left), Head of BMW Motorrad Thailand, and Khun Preecha Ninatkiattikul (far left), General Manager MINI Thailand – in unveiling a state-of-the-art showroom and one-stop service center for BMW, MINI and BMW Motorrad in Hat Yai, Songkla.

26 January 2018, Hat Yai. Millennium Auto, an authorized BMW, MINI and BMW Motorrad dealer under the management of Master Group Corporation (Asia) Co.,Ltd. joins with BMW Group Thailand in unveiling a state-of-the-art showroom and one-stop service center for BMW, MINI and BMW Motorrad in Songkla. This latest announcement underlines the potential for the premium automotive market on the Gulf of Thailand by bringing BMW’s latest innovations and services to the southern region through a full showroom and service facility and follows on from the opening of BMW Studio Millennium Auto in Surat Thani and the BMW and MINI showroom and service center in Phuket over the past year.

Mr. Stefan Teuchert, President, BMW Group Thailand, said, “Once again, BMW Group Thailand is delighted by the dynamic and flourishing partnership with Millennium Auto. We have enjoyed many remarkable achievements over the past 17 years and Millennium Auto has continuously proven itself in this regard. By reaching into new markets of the largest southern economic areas, we are positive that BMW Group Thailand and Millennium Auto will harmoniously grow towards a successful future.”

Dr. Sunhavut Thamchuanviriya, Managing Director of Millennium Auto, said, “Millennium Auto is devoted to expanding our service network to better serve the eclectic needs of customers nationwide. We currently have 10 showrooms across the country with the latest addition in Hat Yai, which is at the very heart of the southern economic area on the east coast, reflecting our recognition of the demands and potential in the region. We are confident that the opening of this showroom and service center will elevate our service standards as well as strengthen the partnership between Millennium Auto and BMW Group Thailand.

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All-out avant-garde showroom and one-stop service center for unparalleled customer experience

Millennium Auto Hat Yai’s brand-new BMW, MINI and BMW Motorrad showroom and service center is spread over 11 rai (20,000 sq.m.). With over 400 million baht of investment, the facility offers world-class pre- and after-sales services to BMW and MINI customers in Songkla and nearby provinces.

The vehicle display areas are designed to enhance the brand experience for customers through 8 BMW display units, 4 MINI display units and 12 units for BMW Motorrad, as well as a spacious display area for BMW Premium Selection and MINI NEXT-certified used cars. A BMW lifestyle and accessories display in the reception area offers customers the latest selection of BMW lifestyle items designed for the absolute convenience of customers.

Service facilities include 8 mechanical work bays, including a wheel alignment and diagnosis room, BMW & MINI-Approved Body Paint shop with 7 work bays and the Reception work bays that can support more than 500 cars per month

Millennium Auto Hat Yai is equipped with cutting-edge equipment and has more than 40 skilled technicians, sales consultants and service personnel on hand to provide complete satisfaction for BMW customers.

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The first-ever BMW Motorrad showroom and service center in Hat Yai

To further build up the top-notch customer experience for BMW fans, Millennium Auto has added yet another milestone to BMW‘s myriad achievements with the opening of the BMW Motorrad showroom and service center at Hat Yai, Songkla, seeking to provide services that exceed expectations in the southern big bike market.

The design of the one-stop service facility contributes to BMW Motorrad’s sense of adventure, thrills and excitement. Customers can enjoy world-class services from professional sales consultants and skilled technicians in addition to ultimate convenience in the premium customer reception area 

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Vanguard consumer touchpoint at the heart of Surat Thani’s commercial district

BMW Studio Millennium Auto Surat Thani is located on the first floor of Central Plaza Surat Thani. This facility is especially designed to provide an elevated automotive experience to customers in the upper southern region. The showroom reflects the perfect combination of prevailing premium automotive innovation and distinguished lifestyle of BMW enthusiasts. The show floor can accommodate up to 5 BMW cars, as well as lifestyle products and many other offers for customers in the province.

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Unmatched experience for BMW and MINI customers in Phuket

After-service facilities of Millennium Auto Phuket feature 10 mechanical work bays, including a diagnosis room for 2 cars, as well as BMW & MINI Approved Body Paint shops with 20 work bays, including 2 body repair and 2 spray booths. In addition, 40 highly qualified sales consultants, service personnel and skilled technicians trained by BMW Group Thailand are on hand for professional consultation and aftersales mechanical services, providing service beyond expectations to every BMW and MINI customer.

Millennium Auto Hat Yai is located at 888 Suphasanrangsan Rd. Tambon Hat Yai, Amphoe Hat Yai, Songkhla 90110, telephone number 074-491900.

BMW Studio Millennium Auto Surat Thani is located at Central Plaza Surat Thani, 1st floor, 88 Moo.10, Tambon Wat Pradu, Amphoe Maung Surat Thani, Surat Thani 84000, telephone number 077-313-889.

Millennium Auto Phuket is located at 9/99 Moo 5 Thambol Ratsada, Amphoe Muang Phuket, Phuket 83000, telephone number 076 201 900.

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Millennium Auto – led by Dr. Sunhavut Thamchuanviriya (7th left), Managing Director, Khun Jerdnapang Thamchuanviriya (6th left), and the executive team – joins with BMW Group Thailand – led by Mr. Lars Nielsen (5th left), Sales and Marketing Director, BMW Thailand, Mr. Björn Antonsson (8th left), Chief Executive Officer, BMW Financial Services Thailand, and executives – in the grand opening ceremony of Millennium Auto Hat Yai.

Millennium Auto Hat Yai
Millennium Auto Hat Yai
Millennium Auto Hat Yai
Millennium Auto Hat Yai
Millennium Auto Hat Yai
Millennium Auto Hat Yai

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

In 2017, BMW Group Thailand achieved a historic sales record with 11,030 BMW and MINI vehicles delivered to customers from January to December 2017, an increase of 39% year-on-year and the first-ever 5-digit sales figure in the company’s history. BMW Motorrad also had the best-ever record with 2,001 motorcycle deliveries, 10% higher than the same period last year. These milestones have made 2017 the most successful 12-month period for all of BMW Group Thailand’s three business units – with BMW Thailand in particular posting the highest growth rate across BMW Group’s global network at 43%.

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.

As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.

Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.

For further information, please contact:
BMW Group Thailand
1-800-269-269
www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th

Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.155)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com, pthanawajeran@carlbyoir.com