BMW Group Thailand, led by Mr. Christian Wiedmann, President (5th left), and authorized dealer Nithiboon, represented by Khun Tiensaeng Nitayamekin (3rd left), Dealer Principal, together with executives from BMW Group Thailand, joined the official opening of Nithiboon’s new showroom and service center for BMW, MINI and BMW Motorrad in Phitsanulok province.

Photograph shows from left; Mr. Markus Glaeser, Head of BMW Motorrad Thailand; Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand; Khun Tiensaeng Nitayamekin, Dealer Principal, and Khun Nicole Nitayamekin, Deputy Managing Director, Nithiboon; Mr. Christian Wiedmann, President, BMW Group Thailand; Khun Andrew Nitayamekin, General Manager, BMW and MINI, Nithiboon; Khun Gregory Nitayamekin; Khun Preecha Ninatkiattikul, General Manager, MINI Thailand; and Mr. Björn Antonsson, Chief Executive Officer, BMW Financial Services Thailand

Phitsanulok. BMW Group Thailand and authorized dealer Nithiboon officially unveiled a new showroom and service center for BMW, MINI and BMW Motorrad in Phitsanulok province after decades of successful business in the lower northern region. The new facility stands ready to deliver an enhanced and comprehensive range of services and sales offerings as well as lifestyle products in response to growing customer demand in the area, bringing the ultimate BMW experience to Phitsanulok and nearby provinces in the process.

Mr. Christian Wiedmann, President, BMW Group Thailand, said, “Nithiboon has been an important partner driving BMW Group Thailand’s sales and services in the lower northern region of Thailand and led towards many successes and milestones since the beginning of our partnership in 1998. With a showroom and service center for BMW, MINI and BMW Motorrad, we can better serve the growing demands of customers across the region and this, in turn, will elevate Nithiboon’s potential and expertise in the industry. The trust that Nithiboon has been cultivating amongst our customers over the years, combined with their expertise in the industry, will certainly take our success here to greater heights in the years to come.”

The Nithiboon Phitsanulok facility spans an area of 5 rai and offers services to customers in Phitsanulok and in the lower northern region of Thailand. Located in this strategic location, the showroom and service center provides services across BMW Group’s three brands and can support up to 22 cars and 8 motorcycles per day, an increase from the previous facility that could support 11 cars and 4 motorcycles per day.

Khun Tiensaeng Nitayamekin, Dealer Principal, Nithiboon, said “With over 150 million baht of investment, our new showroom and service center is located in an excellent location on Phitsanulok-Nakornsawan km 13 road that is convenient to travel to and from. This puts us in a great position to offer various activities to visiting customers, ranging from new model launch events and lifestyle activities to all-inclusive after-sales services that cement our position as the leader in the premium automotive market.”

Customers who come to Nithiboon Phitsanulok will be greeted with a modern facility that features a spacious display area for 12 BMW and MINI vehicles and 12 bikes from BMW Motorrad. The brand experience is further enhanced with expanded after-sales services – including 6 mechanical work bays and a team of 70 skilled technicians and experienced sales consultants that are on hand to provide complete satisfaction for customers.

“We are also committed to an approach founded on trust and respect with our customers with service personnel trained to meet BMW’s world-class standards, while our proactive marketing strategy will provide outreach to new customers while also satisfying our existing customer base with activities such as trips to popular destinations and gatherings between customers all year round. We aim to provide exclusive experiences that extend beyond driving.”

Nithiboon Phitsanulok is located at 168 Tambon Tha Pho, Amphoe Muang Phitsanulok, Phitsanulok, Thailand 65000, telephone number 055-002024.