BMW Group Thailand and Nithiboon celebrate showroom reopening in new location to enhance premium automotive experience across three brands in Phitsanulok and lower northern region
Press Release | 2018.10.08

BMW Group Thailand and Nithiboon celebrate showroom reopening in new location to enhance premium automotive experience across three brands in Phitsanulok and lower northern region

BMW Group Thailand, led by Mr. Christian Wiedmann, President (5th left), and authorized dealer Nithiboon, represented by Khun Tiensaeng Nitayamekin (3rd left), Dealer Principal, together with executives from BMW Group Thailand, joined the official opening of Nithiboon’s new showroom and service center for BMW, MINI and BMW Motorrad in Phitsanulok province.

 

Photograph shows from left; Mr. Markus Glaeser, Head of BMW Motorrad Thailand; Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand; Khun Tiensaeng Nitayamekin, Dealer Principal, and Khun Nicole Nitayamekin, Deputy Managing Director, Nithiboon; Mr. Christian Wiedmann, President, BMW Group Thailand; Khun Andrew Nitayamekin, General Manager, BMW and MINI, Nithiboon; Khun Gregory Nitayamekin; Khun Preecha Ninatkiattikul, General Manager, MINI Thailand; and Mr. Björn Antonsson, Chief Executive Officer, BMW Financial Services Thailand

 

Phitsanulok. BMW Group Thailand and authorized dealer Nithiboon officially unveiled a new showroom and service center for BMW, MINI and BMW Motorrad in Phitsanulok province after decades of successful business in the lower northern region. The new facility stands ready to deliver an enhanced and comprehensive range of services and sales offerings as well as lifestyle products in response to growing customer demand in the area, bringing the ultimate BMW experience to Phitsanulok and nearby provinces in the process.

 

Mr. Christian Wiedmann, President, BMW Group Thailand, said, “Nithiboon has been an important partner driving BMW Group Thailand’s sales and services in the lower northern region of Thailand and led towards many successes and milestones since the beginning of our partnership in 1998. With a showroom and service center for BMW, MINI and BMW Motorrad, we can better serve the growing demands of customers across the region and this, in turn, will elevate Nithiboon’s potential and expertise in the industry. The trust that Nithiboon has been cultivating amongst our customers over the years, combined with their expertise in the industry, will certainly take our success here to greater heights in the years to come.”

 

The Nithiboon Phitsanulok facility spans an area of 5 rai and offers services to customers in Phitsanulok and in the lower northern region of Thailand. Located in this strategic location, the showroom and service center provides services across BMW Group’s three brands and can support up to 22 cars and 8 motorcycles per day, an increase from the previous facility that could support 11 cars and 4 motorcycles per day.

 

Khun Tiensaeng Nitayamekin, Dealer Principal, Nithiboon, said “With over 150 million baht of investment, our new showroom and service center is located in an excellent location on Phitsanulok-Nakornsawan km 13 road that is convenient to travel to and from. This puts us in a great position to offer various activities to visiting customers, ranging from new model launch events and lifestyle activities to all-inclusive after-sales services that cement our position as the leader in the premium automotive market.”

 

Customers who come to Nithiboon Phitsanulok will be greeted with a modern facility that features a spacious display area for 12 BMW and MINI vehicles and 12 bikes from BMW Motorrad. The brand experience is further enhanced with expanded after-sales services – including 6 mechanical work bays and a team of 70 skilled technicians and experienced sales consultants that are on hand to provide complete satisfaction for customers.

 

“We are also committed to an approach founded on trust and respect with our customers with service personnel trained to meet BMW’s world-class standards, while our proactive marketing strategy will provide outreach to new customers while also satisfying our existing customer base with activities such as trips to popular destinations and gatherings between customers all year round. We aim to provide exclusive experiences that extend beyond driving.”

 

Nithiboon Phitsanulok is located at 168 Tambon Tha Pho, Amphoe Muang Phitsanulok, Phitsanulok, Thailand 65000, telephone number 055-002024.

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Khun Tiensaeng Nitayamekin (left),  Dealer Principal, Nithiboon, and Mr. Christian Wiedmann (right), President, BMW Group Thailand
The new Nithiboon showroom and service center in Phitsanulok
The new Nithiboon showroom and service center in Phitsanulok
The new Nithiboon showroom and service center in Phitsanulok
The new Nithiboon showroom and service center in Phitsanulok
The new Nithiboon showroom and service center in Phitsanulok

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

 

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group Thailand

 

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

Within the first 7 months of 2018, BMW Group Thailand achieved a historic sales record with 6,505 BMW and MINI vehicles delivered to customers, an increase of 12% year-on-year. BMW Motorrad also had the best-ever record with 1,094 motorcycle deliveries, 18% higher than the same period last year. These milestones have made the most successful 7-month period for BMW Group Thailand.

 

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.

 

On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 30 production and assembly facilities, located in 14 countries worldwide.

 

As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.

 

For further information, please contact:

BMW Group Thailand

1-800-269-269

www.bmw.co.th

www.mini.co.th

www.bmw-motorrad.co.th

 

Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com, nsirisombut@carlbyoir.com

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